Fresh off a dominant doubleheader at home, Dubai Basketball gears up for one of the most anticipated matchups of the season, as they take on seven-time ABA League champions, Partizan. Set to make history by hosting the Serbian powerhouse in Dubai for the first time, Coca-Cola Arena will be the stage for a thrilling showdown of skill, athleticism, and entertainment on Monday, March 15. The only Middle Eastern team competing in the Adriatic League, Dubai Basketball has quickly made a name for itself, securing 17 wins with just 5 losses in their debut campaign against some of Europe’s toughest co ..read more

The Saudi Arabian Football Federation has confirmed its full readiness to host the AFC U17 Asian Cup™️ Saudi Arabia 2025, following the final inspection visit conducted by the Asian Football Confederation. The visit covered the four tournament stadiums in Jeddah and Taif, ensuring they meet the highest technical standards and continental hosting requirements. The President of the Saudi Arabian Football Federation, Yasser Al-Misehal, expressed his gratitude for the unwavering support of the Kingdom’s leadership in the sports sector, which has played a key role in securing the tournament. He hig ..read more

ANTA and Kyrie Irving continue to redefine the intersection of art, culture, and athletic excellence with the release of the KAI 2 “Artist on Court”—a striking colorway dynamic in bringing the art of shoes to life. This latest drop is a visual representation of Kyrie’s artistry, mirroring his fluidity on the hardwood and his off-court creative spirit. Designed as more than just a sneaker, the KAI 2 “Artist on Court” is a statement—a fusion of heritage, storytelling, and avant-garde aesthetics. At its core, this colorway embodies the “Know Your Power” philosophy, encouraging wearers to embrace ..read more

As the Holy Month of Ramadan unfolds, TAG Heuer unveils “Chapter III: Time is a Gift,” the latest edition of its annual Ramadan campaign. This year, the luxury watchmaker adds a fresh twist by incorporating its iconic mascots into an animated film that blends high-performance timepieces with the essence of Ramadan. Set against the breathtaking backdrop of a desert sunset, the film reimagines TAG Heuer’s official mascots with distinct Middle Eastern influences as they race toward an Iftar gathering, embodying the spirit of togetherness and anticipation. The Ramadan Racing Squad: A Fusion of Tra ..read more

If ONE Championship’s foray into Qatar a year ago surpassed all expectations, last night at the Lusail Sport Arena they were blown out of the water. ONE 171: Qatar was a night of incredible fights, spectacular finishes, and stories that a scriptwriter would struggle to pen. It was a treat for the packed out arena, and those watching the magic unfold from all around the world. Here are the key takeaway from a night that will live long in the memory Pacio survives an onslaught to unify the strawweight MMA class The endearing image the last time Joshua Pacio fought in Qatar was him being helped f ..read more

More than 80 senior professionals from the sports industry gathered in Abu Dhabi for the highly anticipated debut of Sport Industry Series: The Majlis, an exclusive event designed to foster candid discussions and high-level networking. Launched by the founders of the Sport Industry Series, Interact and Sport360X, The Majlis sets a new benchmark for industry engagement in the region. Hosted against the stunning backdrop of the Mubadala Abu Dhabi Open on February 6, the invite-only gathering brought together C-suite executives from leading sports organisations for a day of thought-provoking disc ..read more

ONE 171: Qatar is upon us and the anticipation could not be higher. Headlined by Joshua Pacio and Jarred Brooks’s trilogy fight for the ONE Strawweight MMA world title, and backed up by the enigmatic Jonathan Haggerty defending his ONE bantamweight kickboxing world title to say the card is stacked is an understatement.  From top to bottom there are fights that can steal the show – and lots of local interest too with six fighters from the MENA region looking to make their mark. Here are five reasons you need to tune in. A score to settle at the top of the bill It was less than a year ago w ..read more

The last time Joshua Pacio and Jarred Brooks were in Qatar, the night didn’t go to plan for either man. Brooks, at the time, was the ONE Strawweight MMA world champion but a mistimed slam inside the first two minutes of their clash resulted in a disqualification, a stripped title – and Pacio having to be helped from the cage.   It wasn’t the way the Filipino wanted to reclaim his title, but now the pair get the chance to do it all again at ONE 171: Qatar. While Pacio was fortunate to escape serious injury after being spiked on the top of his head by Brooks, it has been a troublesome ..read more

When Dagi Arslanaliev steps into the cage at ONE 171: Qatar, standing across from him will be the last man to defeat a current UFC champion. Dricus du Plessis may be on an 11-fight win streak, nine of which have come in the UFC and have seen him rise to the pinnacle of their middleweight division – but the name Roberto Soldic will still likely send shivers down the South African. Germany’s Soldic downed du Plessis when they were fighting in KSW back in 2018. The bout was a rematch between the pair after du Plessis had won the first, but second time around there was no mistake from Soldic.  ..read more

Plan B Group is thrilled to announce the overwhelming success of the second annual Cleveland Clinic Abu Dhabi Cancer Run. The two-day event, held at Hudayriyat Island in Abu Dhabi on February 1, and Dubai Design District in Dubai on February 8, drew more than 5,000 participants and raised significant funds to support cancer-related causes. The Cleveland Clinic Abu Dhabi Cancer Run is a community-driven initiative that raises awareness about the importance of early cancer detection, research and treatment. This year’s event saw an increase in participation, with runners of all ages joining ..read more