As we get ready to take on the Vacation Rental Women’s Summit and the DARM Conference, back to back at the Omni Nashville Hotel, December 4 – 7, VRM Intel has partnered again with brand strategist, author and speaker Amber Hurdle to present our pre-conference webinar series to get us fired up and ready to […] The post Professional Development Webinar Series with Amber Hurdle Starts November 6 appeared first on VRM Intel ..read more

The Vacation Rental Women’s Summit is back and heading to the Omni Nashville Hotel, December 3 – 5, with a freight train of value and support for the women of the fast-growing short-term rental industry. Carefully curated to provide inspiring keynotes, motivational sessions, supportive networking, and high-level education, this year’s Vacation Rental Women’s Summit — […] The post Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education appeared first on VRM Intel ..read more

The 5th Annual Vacation Rental Data and Revenue Management (DARM) Conference is returning to Nashville, December 5 – 7, at the Omni Nashville Hotel downtown. With over 50 sessions and 130 speakers, the DARM Conference — presented by VRM Intel and TRACK — brings the top minds in the vacation rental industry together to blend […] The post Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7 appeared first on VRM Intel ..read more

The short-term rental (STR) industry has shown incredible resilience over the past couple of years. Even since the beginning of this year, we have been hit with record-breaking demand levels and new supply has been added en masse throughout the country. So despite a global pandemic and travel restrictions threatening the industry, the STR space […] The post Recession-Proofing Your Vacation Rental Business appeared first on VRM Intel ..read more

This Fastest-Growing Trip Length Category Can Increase Your Occupancy  “Longer stays are on the rise. In fact, bookings that meet or exceed 28 days is actually the fastest-growing trip length category today. In Q2 2022, more than 22% of nights booked in suburban areas were for 28 days or more compared to 18%.” – AirDNA, […] The post How to Increase Your Occupancy in a Competitive Market through Monthly Rentals appeared first on VRM Intel ..read more

While election season is upon many local communities across the country, polls are not the only place where vacation rental operators are changing policies and perceptions of our industry. A more recent movement gaining momentum is vacation rental community leaders acquiring seats on their local tourism boards. While some tourism boards and destination marketing organizations […] The post Tourism Boards and DMOs Offer Seat at the Table for Vacation Rentals appeared first on VRM Intel ..read more

As a Digital Marketing and SEM specialist, I work with location-based marketing daily, but I know that is not the case for everyone. In this article, I will break down the fundamentals regarding geotargeting and search engine marketing and answer the age-old question of “How does it impact my vacation rental company?” I hope that […] The post Geotargeting & SEM: A How-To Guide On Spending Less & Getting More appeared first on VRM Intel ..read more

The 4th Annual Vacation Rental Data and Revenue Management (DARM) Conference will be held in two weeks, Aug 8-10, at the Loews Vanderbilt Hotel in Nashville. This conference has 53 sessions and over 90 speakers and panelists, including keynote speakers, Zillow and Pacaso cofounder Spencer Rascoff, and best-selling author Aaron Ross (Predictable Revenue and From […] The post Sessions Details for Upcoming Vacation Rental Data and Revenue Management (DARM) Conference: Livestream/Video Tickets Available appeared first on VRM Intel ..read more

It only takes listening to a couple of earnings calls from publicly traded hospitality companies to know how important direct bookings are to hotels, airlines, cruise lines, OTAs, and vacation rental companies. Each and every major hospitality brand is investing heavily in pushing itself up higher in the customer funnel as performance marketing costs skyrocket […] The post 5th Annual #BookDirect Guest Education Day, Feb 2: Why It Matters appeared first on VRM Intel ..read more

It’s official. Vacasa began trading today as a public company (NASDAQ: VCSA). The TPG-backed SPAC assigned Vacasa a total value of nearly $4 billion, and this morning, Vacasa said its market value was higher—roughly $4.4 billion (market values change as stocks are bought and sold). The company closed its first day of trading at $9.84 […] The post Exclusive: Vacasa CEO Matt Roberts discusses IPO on first day of trading appeared first on VRM Intel ..read more