SSA Blog: Performance trends of 2024
Sport Science Agency Blog
by John Mulcahy
2M ago
An Olympic and Paralympic year always brings elite sporting performance into sharp focus. In the dynamic landscape of sports science, the 2024 Paris Games are poised to highlight performance trends such as cutting-edge technology, personalised analytics, and holistic athlete well-being. The wide-scale adoption of Artificial Intelligence (AI) and machine learning might have come too late to substantially influence outcomes in Paris, but its use will continue to revolutionise performance analysis, offering coaches and athletes unprecedented insights into strategic decision-making.  The Par ..read more
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SSA BLOG: Successes of 2023
Sport Science Agency Blog
by Rob Meaden
3M ago
As we step into 2024, the realm of sports science continues to evolve at an unprecedented pace, pushing boundaries and redefining the way athletes train, perform, and recover. For Sport Science Agency, it has been a year of solid growth, and reflecting on the trends of 2023 provides valuable insights into the advancements that have shaped the industry, while also offering a glimpse into what lies ahead in 2024. SSA has worked closely with Vodafone and the WRU to support players through the development and implementation of a brand new menstrual cycle tracking tool, PLAYER.Connect REVIEW OF 20 ..read more
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SSA News: Come join the SSA team!
Sport Science Agency Blog
by John Mulcahy
4M ago
Job Description Communications and Content Lead __________________________________________________________________________________ Description Sport Science Agency (SSA) is looking for a communications and content lead who can take ownership of our content marketing activities, including press and media relations. The role will include taking responsibility for social strategy, PR and content development, and ownership of social accounts across SSA and client channels.  The role will report to the directors of SSA.  Responsibilities Strategy Develop a coordinated and integrated com ..read more
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SSA Blog: Contact sports and concussion
Sport Science Agency Blog
by Rob Meaden
5M ago
Like many, we very interested to read the recent findings of a new study by the University of Glasgow’s Professor Willie Stewart, addressing the long-term consequences of participating in contact sports, and the subsequent risks of neurodegenerative diseases. The paper (available here) specifically focuses on the occurrence of chronic traumatic encephalopathy (CTE), which is associated with a history of traumatic brain injury (TBI) and repetitive head impacts (RHI). While previous studies have examined this issue in other sports (such as American football) this research aimed to investigate t ..read more
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SSA BLOG: The art of scanning
Sport Science Agency Blog
by John Mulcahy
5M ago
At last week’s excellent Training Ground Guru Live, there was a lot of talk about the critical element of "scanning" - the process where a player constantly assesses their surroundings to make informed decisions on the pitch. In this blog, we'll delve into the fascinating intersection of sport science and data considerations in the context of scanning in football. The Importance of Scanning Scanning, sometimes referred to as "checking your shoulders" or "checking your surroundings," is the practice of players looking over their shoulders and around them to gain a better understanding of the g ..read more
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SSA Blog: The Power of Caffeine - Boosting Performance in Cricket
Sport Science Agency Blog
by John Mulcahy
6M ago
Cricket is a sport that demands peak physical and mental performance, often extending for hours or even days, with players needing to stay alert, focused, and energised to excel in this unique sporting environment. Like most sports, cricket has a developed understanding of the performance benefits of caffeine, and how, when used appropriately, this powerful stimulant can significantly impact a player's game. In this article, which incorporates findings from a 2006 study entitled ‘Central fatigue: the serotonin hypothesis and beyond’, we'll explore how caffeine can elevate cricket performance i ..read more
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NFL Teams Up with My Block Skin as Official Sunscreen Partner in the UK & Ireland
Sport Science Agency Blog
by John Mulcahy
6M ago
The NFL is making waves beyond the football field, expanding its reach and partnerships into the world of skincare. In a recent development, the NFL has unveiled My Block Skin as its official sunscreen partner in the UK and Ireland. The Sport Science Agency has spoken before about the benefits of sunscreen to athletes, and the need for increased awareness in elite sporting environments. This collaboration marks another significant step in promoting skin protection among athletes and fans alike. Let's delve into the benefits of this significant partnership. Sun Exposure and Athlete's Well-bein ..read more
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SSA BLOG: SINGAPORE GRAND PRIX, F1’s PERFORMANCE STORY
Sport Science Agency Blog
by John Mulcahy
7M ago
This weekend sees one of the unique races in sport, with the Singapore Grand Prix taking place on Sunday.  From Sport Science Agency’s experience of working across Formula 1 for over two years, it was undoubtedly the Marina Bay Circuit that presented the most complexities for teams and drivers when planning for success at this incredible event.  The Singapore Grand Prix is renowned for its unique challenges that push both drivers and teams to their limits . These challenges primarily revolve around factors like jet lag, G-forces, dehydration, and their impact on driver concentration ..read more
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SSA Blog: Advancing Player Welfare ahead of the Rugby World Cup
Sport Science Agency Blog
by John Mulcahy
7M ago
As the world eagerly awaits the start of the Rugby World Cup 2023 in Paris this weekend, there's a growing awareness of the work taking place behind the scenes that is reshaping player brain health considerations and improving the game’s understanding of concussion.  In the midst of this innovation stands SSA client Marker Diagnostics, a leader in salivary biomarker analysis, which is transforming concussion diagnosis and player safety with their groundbreaking concussion biomarker saliva test. The Rugby World Cup will be a showcase for player welfare changes  A Concussion Conundrum ..read more
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SSA Blog: Data v Insight - A Sport Science Approach
Sport Science Agency Blog
by John Mulcahy
7M ago
Data v Insight: A Sport Science Approach In the world of sport where numbers increasingly dominate our understanding and interpretation of the action we witness, how does anyone make sense of digits and data to provide worthwhile analysis and insight? How does anyone make sense of digits and data to provide worthwhile analysis and insight? Let’s rephrase that. Coverage of sport has increasingly incorporated statistical analysis to tell the story of what we are witnessing on screen. This is not necessarily a new phenomenon, but it’s clear that the rate of momentum is increasing behind a new ap ..read more
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