The EU’s ESG reporting requirements turn up the heat on financial institutions there Banks around the globe are watching closely as new ESG reporting requirements reshape the EU's financial landscape. The Daily: Microsoft acquires Activision, how digital is political ad spending, and limiting bulk Gmails On today's podcast episode, we discuss why regulators changed their mind on approving the Microsoft-Activision Blizzard deal, how the gaming industry will react, and what the deal means for advertisers. "In Other News," we talk about how much of political ad spending has gone digital and how G ..read more

Why most banks are actively posting on social media—and want to do even more with their accounts Banks keep getting better about social selling: An ABA survey looks at how social media campaigns are helping banks and credit unions turn anonymous institutions into friendly, approachable community members. Instagram leads influencer marketing, even as marketers spread budgets across social channels US Influencer marketing spending will pass $2 billion on Instagram in 2024, while spending on TikTok, YouTube, and Facebook will each pass $1 billion, per our forecast. Sign up for eMarketer Daily, ou ..read more

Majority of advertisers worldwide will adopt attention-based metrics in 2023 Nearly 96% of advertisers worldwide will include attention-based metrics in at least some of their media buys this year, according to May data from DoubleVerify. Sign up for eMarketer Daily, our free newsletter. Google isn’t looking so good as it prepares for trial with the DOJ: A historic antitrust challenge comes as Google is under fire for multiple advertising controversies. 4 technologies to help curb cart abandonment Mobile wallet integration makes checking out more convenient, while composable commerce gives bra ..read more

Snap's Q2 results are a tale of revenue loss, user growth, and compelling innovation Snap has weaker Q2 but makes progress: The company posts a smaller loss, demonstrates a 14% increase in DAUs, and sees strides in innovation. The huge surge of new generative AI users will slow The launch of ChatGPT kick-started the use of genAI. The number of ChatGPT and genAI users will increase at a healthy clip over the next two years, but at a decreasing rate of growth. Even so, by 2025, over three-quarters (75.2%) of genAI users will use ChatGPT, and more than a third (34.0%) of the US population will us ..read more

Netflix’s ad launch is off to a bumpy start, but it still holds significant potential During its first six months with advertising, Netflix reportedly let advertisers reclaim their money after missing viewership targets and canceled its first in-person upfront a week prior to the event. What is composable commerce, and how does it work? Composable commerce—a modular approach to the technology that underpins ecommerce—has become a buzzword in retail circles over the past few years, following on earlier hype around its precursory “headless” architecture ..read more

US ad market spending grew in May for the first time in 11 months India could be the next frontier for Apple Pay The Daily: What Prime Day 2023 will bring, targeted ads during live sports, and Amazon's AI ambitions On today's episode, we discuss how this year's Amazon Prime Day will be different, how competitors can maximize the sales holiday's impact, and an uncanny link between Prime Day and the end-of-year holiday season. "In Other News," we talk about the significance of NBCUniversal and Walmart Connect bringing targeted ads to live sports and Amazon's AI initiatives. Tune in to the discus ..read more

Ad spend on connected TV will increase alongside time spent US connected TV (CTV) ad spend will continue to grow through 2027, when it will reach $40.90 billion, according to our forecast. Apart from a small bump next year, ad spend on TV (including broadcast and cable TV) will decline over the next few years. Still, TV’s share of total ad spend is larger than CTV’s, indicating it remains a key player in marketers’ ad strategies. Renters insurance can drive revenues for providers that target the right customers Property and casualty (P&C) insurers’ bottom lines are being hit by rising clai ..read more

The Daily: Should we be worried about YouTube, are we still in an ad downturn, and cookie deprecation sentiment Meta and TikTok vie over ad dollars at NewFronts with new formats and offerings A pre-upfronts check in: Netflix has its work cut out While the platform’s ad-supported tier gains momentum, Netflix needs to beef up its targeting capabilities to win advertisers over. Meanwhile, viewers may be turned off by a heavy ad load and a crackdown on password sharing. But global growth shows promise for Netflix’s future. Both companies are fighting to grab a larger share of digital ad spending g ..read more

Latin America is a boon to Netflix’s global expansion efforts Netflix gets a boost from Latin America in Q1: The region is a vital market for new users and incremental revenue growth, despite the controversial clampdown on password sharing. Sign up for eMarketer Daily, our free newsletter. On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss points of tension around Trader Joe's and other cult grocery brands. Then for "Pop-Up Rankings," we rank the top four private label grocery brands people go out of their way for—and why. Join our analyst Sara Lebow as she hosts v ..read more

Sign up for the eMarketer Daily Newsletter. On today's episode, we discuss how sports betting in the US became an overnight market and how many folks will own cryptocurrency going forward. "In Other News," we talk about Substack's new tweet-like feature "Notes" and how YouTube is pricing NFL Sunday Ticket. Tune in to the discussion with our director of forecasting Peter Newman and analyst Andrew Spink. Meta’s WhatsApp trials SMB payments in Brazil to fuel international growth The Meta-owned company's determination to overcome regulatory hurdles could signal bigger international ambitions 3 rea ..read more