Hey there, it’s Jay William from Villamarketers.com. Today, I’m going to walk you through how to get more direct bookings for vacation rentals and short-term rental businesses. Over our nearly 20 years of experience in vacation rental marketing, We’ve cracked the code on what it takes to drive direct bookings and make your business thrive. Cracking the Code: Direct Bookings for Vacation Rentals Understanding Marketing Equity vs Expenses When promoting your vacation rentals, your efforts will fall into one of two categories – equity or expenses. Expenses are things you pay for repeatedly, and ..read more

 Embracing the Revolution of AI for Vacation Rentals and STR Businesses AI for Vacation Rentals and Short Term Rental Businesses Table of Contents AI for Vacation Rentals: More Than Just Buzzwords AI’s Potential to Transform The Skyrocketing AI Market AI’s Impact on the Vacation Rental Industry AI Adoption: The Opportunity AI: A Tool, People Are The Real Threat AI: The Ultimate Productivity Hack Adapt or Face Extinction Educate Yourself on AI Join Me in Exploring AI for Vacation Rentals Hey there, it’s Jay William here, and today we’re about to embark on an incredible journey ..read more

Boosting Your Vacation Rental Management Business: A Guide to Growing Your Inventory Part 1. Table of Contents Property Management Marketing Secrets Pt 1: The Power of Visibility Property Management Marketing Establishes Authority. Anticipating Growth and Client Needs: Avoiding Imbalance: Leveraging Online Visibility: Case Study: Jupiter Vacation Rentals | Property Management Marketing Social Media and Vacation Rental SEO: Property Management Marketing Secrets Pt 1: Welcome to Property Management Marketing Secrets, the first video in our series dedicated to helping vacation rental ma ..read more

Are you considering starting a vacation rental business or want to maximize the exposure of your current short-term rental business? Then you’re in the right place. Come with us as we take you on a journey to Paradise! We’re going on a road trip to Singer Island, (AKA) the Gateway to the Caribbean, to help our client Kimberly Hoskin from Blue Water Cove. She recently invested in a short-term rental business on the island and has been heavily reliant on third-party listings like Airbnb, Booking.com, and VRBO. In this episode of Vacation Rental Rescue, we share the risks hosts face when they rel ..read more

You’ve seen those home design shows where a property in need of a makeover gets completely transformed by an expert and their team, right? The most anticipated part of the show is always the moment the old images of the property are shown side by side with the new design. We’re gonna reveal a similar “WOW” moment today. We’re sharing a dramatic vacation rental website transformation. In those shows, the completed makeover is usually the last clip revealed.  We’re gonna do things differently and start out by unveiling the before and after shots first! This way you can look back on som ..read more

Best SEO Tools For Vacation Rentals   Want your vacation rental website to be found on the first page of search engines? I’m sure the answer is a resounding yes! But how do you achieve #1 rankings on Google? It starts with knowledge – aka data! The tools I’m sharing will remove the veil, answering those questions you’ve wanted to know about your website and content marketing. You’ll look at your site with a new set of eyes after using these top SEO tools for vacation rental websites. The best part is, seven of the tools offer free trials.  These tools will not only provide insight ab ..read more

How To Increase Your Brand’s Engagement On Social Media Today’s post is about how you can leverage hashtags for vacation rentals. In my last post, I shared my *free social media marketing guide for vacation rentals (download link). I wrote it to help vacation rental owners and managers create out-of-this-world content for their social media campaigns. If you haven’t yet done so, go ahead and download it. It’s totally free and you’ll get your copy instantly (use the link above)! The guide was designed to help you create content that people want to engage with on social media channels like Faceb ..read more

Don’t make the mistake of thinking guests won’t come back to a place they’ve recently traveled to! Your thoughts are powerful. If you think they won’t come back, they probably won’t or maybe they will, but just not with you. People are creatures of habit, and if a traveler finds good service and enjoys their vacation experience, they’ll want to revisit and deal with you again. The key to getting guests to come back is to make them never want to leave. Are your guests re-booking often? If not, you’ve got to evaluate your service, property, and process. If you feel like you’ve got this area of g ..read more

Creating The “Gold Standard” About Us Page Remember this: people like to do business with people they like! But how can people like you, if they know nothing about you? Your profile photo is a great start to boost your likeability score with guests who are shopping around. The right profile photo will work on your behalf by digitizing yourself. It creates that human connection with people which naturally improves your sales, inquiries, interest and even bookings. That’s why I laid out the best tips for taking phenomenal profile photos that will help you get more people to connect, trust ..read more

Introduction A domain is the place a business’s website calls home. It will be your “domain.” If you want to rule your domain, then you have to start with a good website domain name. You’ve seen and heard different website domain names. Some, I’m sure, were very strange, while others were straight to the point. In this book, we will discuss dozens of domain name strategies you can harness to better promote and advertise your rental business. If you’re working with a modest marketing budget, then you’ll need to focus most of your resources on generating “organic,” or free, traffic from search e ..read more