Ever since the great OTA fee increase, we here in the vacation rental marketing world have had one subject on our minds – BOOK DIRECT. With the glory days of being able to manage your entire business through OTAs over, it became paramount to build your own rental site, host your own properties, and take your business back. This has been the major focus of vacation rental marketing companies for the past several years; however, this focus has ignored perhaps the most effective way to grow your property management business and increase profits better than the Book Direct initiative ever could. E ..read more

Next summer, Google will be retiring Universal Analytics after over a decade of service. Its replacement, Google Analytics 4 (GA4), has been active since 2020 and will be taking over the reins as Google’s main analytics platform in July 2023. On that date, Universal Analytics will stop processing hits with Universal Analytics 360 following suit in October 2023. After this, previously processed data will be stored for at least six months after the closing date. Now, July 2023 is still a long way away, but we know how fast time can fly in the SEO sphere! With this newest change just around the ..read more

In our last blog, we discussed the elements that contribute to a potential guest’s perception of what kind of experience they will have with you. That was about first impressions and securing that first booking. But what about after they’ve stayed with you? How does your brand image impact repeat bookings? More Tips on Increasing Repeat Bookings! Your Brand Image Is What Guests Will Remember You By Brand image is about more than a great logo and website; it encompasses your quality of customer service, speed of inquiry response, and general professionalism as well. Guests will remember and re ..read more

When you hear the term ‘brand image’ – or read it for that matter – perhaps you think of your logo, associated colors, or maybe your company’s name. These are, of course, part of your brand image, but they are not the whole picture. Your brand image consists of all of the elements that create the overall “feeling” people get when they think of your company – from how user friendly your website is to how comfortable your sheets are and everything in between. Your brand image will become part of your guests’ memories of their holiday gatherings and family vacations and is what will keep them co ..read more

The vacation rental industry has grown rapidly in recent years as homeowners around the country discover the many benefits of turning an investment property into a rental. Websites such as VRBO, FlipKey, and Airbnb help fledgling investors market their homes and condos, letting even inexperienced owners transform their unoccupied summer vacation home into year-round passive income. These websites are also a great channel for established property management companies to expand their prospective audience and drive additional bookings, but why surrender part of the earnings to Airbnb when you can ..read more

When it comes to increasing direct bookings, everyone should already know about Paid Search as an effective marketing solution. Target users in the midst of their vacation rental search and get them to your direct booking website. But what about Paid Social? Are there effective strategies there to increase bookings and produce solid ROIs? Nowadays people are spending more and more time on their social media apps, and advertisers are taking note. By targeting specific users at the right time, also known as media buying, sellers of all sorts of products are using platforms like Facebook and Ins ..read more

Newsflash: The world is open for business, and that means it is time to get going or get left behind with your digital marketing initiatives. But where do you begin? With vacation rental searches delivering more bookings than ever before, it can be tempting to do everything you can to get your website ranking for your area’s high-volume terms for which everyone wants to rank highly. However, if you are a newly established brand, or if you simply have not devoted any time to your digital marketing efforts, it can be nearly impossible to get to page one for those terms in time to take advantage ..read more

As we all know, a website is one of the most important assets to a short-term rental company; it lets you define your brand to guests as well as homeowners. At Bizcor, our web design and development team is always working to develop innovative new features that help drive website conversions. Check out our latest feature releases below and contact our team today to learn more! Flexible Date Logic Allows the guest to expand their search up to three days before or after their preferred dates, giving you the opportunity to show additional inventory to guests who may not have exact dates in mind ..read more

Jump to Interactive Bizcor Sample PPC Report Welcome to Part 2 of Making Sense of Your PPC Data, where we take a deeper dive into some more nuanced PPC metrics, and more importantly learn how to digest everything, visualize it, and turn your data into actionable improvements! Deeper Dive The truth is that the metrics discussed in Part 1 of this blog are just the tip of the iceberg when it comes to PPC data. To be able to make continued account improvements over the long term, you’ll need to dive deeper into your Google Ads and Google Analytics data to better predict where and when you have the ..read more

When it comes to the vacation rental industry, paid search (PPC), and Google Ads in particular, has proven to be a very effective marketing tool. It’s tough to imagine a better way to spend your marketing dollars than directing it squarely at potential guests while they are in the midst of searching Google for their next vacation. This rings especially true when you have your ads dialed in; adjusting your ad spend for each individual searcher, based on important factors such as their location, the time of day & year, the device they’re searching from, the specific phrase they searched for ..read more