Banned From Brooklyn…And Everyone Takes A Bite Out Of A Well Timed “Stunt”
Sports Marketing & PR Roundup Blog
by Joe Favorito
15h ago
It’s so rare that a stunt takes off with intentionality these days, but you have to give a giant high five to Major League Eating, Joey Chestnut, Kobayshi, Nathan’s, Impossible Foods and everyone else who executed this week’s sling of announcements, from endorsements, to “bans” to special events in just three days, garnering worldwide coverage of the thing we love the most…the spectacle. For those who don’t know, the Nathan’s Fourth of July Hot Dog eating contest banned,   its star stomach, 16-time champion Joey “Jaws” Chestnut was banned for inking a deal with Impossible Foods, the ..read more
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Bringing The Best Of What’s Here Over There, Now Vice Versa…
Sports Marketing & PR Roundup Blog
by Joe Favorito
15h ago
This past Sunday a capacity crowd of over 35, 000 watched Cricket…on Long Island, while over 55K, the largest crowd for an MLB game this season, cheered until a ninth inning bases loaded double play ended a game between the Mets and the Phillies…in London. The two games almost on opposite sides of the world where you would have expected such things just a few years ago shows how more interconnected sport is becoming around the world for a number of reasons…the biggest perhaps of which is that device we hold in our hand every day…but it gave us a window into a future where the best f the best w ..read more
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Complex World, Simple Acts and Actions…Play Ball Weekend Arrives
Sports Marketing & PR Roundup Blog
by Joe Favorito
4d ago
Last month I read an amazing piece in the New York Times by Jessica Shattuck, about of all things, playing catch, and how this simplest f acts connected her with her son in times when there was sometimes a void between them, She was not a helicopter parent or a sports fanatic, she didn’t know a lot abut the game, but the simplicity of throwing a ball was a touchstone for her. You can read the piece here. It reminded me of a few years ago on Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talk ..read more
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Controversy, Heroes And Villains, Media Dustups…the WNBA Has Great ‘Problems’ To Deal With, Bring Em On!!
Sports Marketing & PR Roundup Blog
by Joe Favorito
1w ago
Stephen A. Smith, Billie Jean King, Clay Travis, Evan Roberts, Mike Greenberg, Charles Barkley, LaMelo Ball and on and on it goes. What do they all have in common? Engaged in narratives about the WNBA, its players and so forth. Some of it is the same old debate we have heard around entitled stars, villainous upstarts, media access, social media engagement, lack of understating about media access, ‘shut up and dribble,’ ‘not ready for prime time’ etc. etc.   Here’s the real important thing. They ARE TALKING abut the athletes of the WNBA because they are interesting, they get clicks, and t ..read more
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Why Not The Stretch Pitch?
Sports Marketing & PR Roundup Blog
by Joe Favorito
1w ago
Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point orth revisiting as we get more intimate back on the field… A few years ago, colleague Jim DeLorenzo had actor Thomas Ian Nicholas, star of the cult film Rookie of the Year and The American Pie Movies, coming into Philadelphia for an event. The Phillies  were ready to roll out the carpet for a coveted first pitch, and the exposure such a slice of Americana present. Trouble was, Nicholas can’t get to Philly in the window needed to launch a pregame  strike from the mound. Opportunity los ..read more
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Oystercatchers, healthy numbers, and The Big Redhead…More Joy Found…
Sports Marketing & PR Roundup Blog
by Joe Favorito
1w ago
“That’s all I want in life. Is more,” he told me three years ago. “More time. More life. More music. More games. More reading. More love. More everything. I’m the luckiest guy in the world.” There has been so much written and watched about the passing of Bill Walton this week I cannot do it justice to rally together people’s thoughts who knew him well or not. Here is a good link to the best of. However, the quote from Christopher Kamrani’s column from the big redhead himself I thought was the most poignant for those of us…and it should be all of us…wanting to lean forward at any age. More. Jo ..read more
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A Decade In, Red Nose Day Keeps Engaging…
Sports Marketing & PR Roundup Blog
by Joe Favorito
2w ago
   Red Nose Day, May 26, is now 10 years in for the US, and this year found its way to everything from an edible, life-sized cookie of the contest winner and a car-crushing monster truck ride Comic Relief US’s fundraising initiative for underserved American children goal this year was to draw donations by encouraging the childlike wonder that millions of poverty-stricken kids might miss. What started with clown-like noses at Walgreens locations, the message spread this year through Instagram sing-alongs, a sweepstakes and new partners such as Lego. Since 2015, Red Nose Day has r ..read more
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Let The Job Seekers Do The Asking…
Sports Marketing & PR Roundup Blog
by Joe Favorito
2w ago
It’s that time of year where the requests for help with jobs, internships, college choices come from parents and recent grads in droves. Thousands who have walked the aisle are now out in the workforce, trying to figure out what’s next and they join another group I am always more concerned about…those who have been out for years and are looking to figure out what’s next. Ironically somewhat, many of the inbound emails, texts, LinkedIn requests come from the parents who usually this time of year seem a little more worried than the graduates or the intern seekers. There are some who reach o ..read more
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Going Along For The Cause Marketing Ride…
Sports Marketing & PR Roundup Blog
by Joe Favorito
2w ago
This business has a tendency to make us very cynical. There is a legendary story from back in the day, when a long-time communications director at an NBA team, after a long day of dealing with the media, was handed a basketball to get signed by a rising star. It was for a young fan battling a dreaded disease. She took the ball, listened to the person and quickly blurted out “They all have cancer!” and then went off to get the ball signed and returned from the star player. The person went on to a long and prosperous career and often touches on that regrettable moment when her long day got in th ..read more
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Dr. Phil Rides The Bull, Makes First Move Into Live Sports With PBR
Sports Marketing & PR Roundup Blog
by Joe Favorito
3w ago
Dr. Phil Rides the Bull: Merit Street Media Makes a Big Bet on PBR For a professional sport to truly be considered Top Tier, its televised events need to be live. Sports as all the numbers have shown, is the only appointment viewing opportunity left in broadcast media, this side of a reality show final or the occasional awards show. The rest we can bank and watch on demand. Though it has done an admirable job placing its narrative in earned media, selling out arenas coast to coast, and drawing corporate partners, including Anheuser-Busch announced this past January at a packed Madison Sq ..read more
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