Journaling Never Gets Old…
Sports Marketing & PR Roundup Blog
by Joe Favorito
3d ago
A few weeks ago there was a great piece in the New York Times by Josephine Sittenfeld on the opportunities vs. the issues of writing things down in a journal, and then revisiting those notes and those stories years later. The piece pointed to a new tool that Apple was providing for digital journals, and although it is nice to have such things in the cloud, the idea of taking the time to write with pen, or pencil and then circle back to those tangible notes, are invaluable personally and professionally. I was reminded of this again this weekend, when going through the Concord Museum in Concord ..read more
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“They Are Good Copy”…Lessons From The Road This Week
Sports Marketing & PR Roundup Blog
by Joe Favorito
6d ago
Quite a while ago when we were at the WTA Tour, our leader at the name, a self-proclaimed “reformed lawyer” named Bart McGuire, was asked whey women’s tennis grabbed so many headlines and had such a strong business story. He always said: “Our athletes are not just great tennis players, they are good copy.” Now for generations past that moment, “copy’ of then meant amazing “storytelling” of today, but the message is the same, and Bart also went out of his way to rarely call them “women athletes,” they were amazing athletes, many of whom were known more by their first names…Steffi, Monica, Marti ..read more
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As March Madness Begins, A Tip of The Cap To St. Joseph…
Sports Marketing & PR Roundup Blog
by Joe Favorito
1w ago
I know a little bit about St. Joe’s. When we were with the Sixers it was our practice home every year, out on City Line Avenue, and the people who took care of us around the Hawks, starting with then Athletic Director Don DiJulia, were always first class, and always made the Sixers part of Hawk Hill. The days of NBA teams using college facilities for practice are long gone, but the relationships remain, as do the rooting interests. I love the Big Five in Philly and all its traditions that remain, even enjoy Drexel being part of the City Series, but when I see the Hawks on the screen I always p ..read more
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Werner Ladders Keeps The Climb In A Niche Category…The NCAA Ladder.
Sports Marketing & PR Roundup Blog
by admin
1w ago
Sixteen years into a sponsorship, Werner Ladders is still holding its own as March Madness approaches. For those who don’t know, Werner found one of the most unique, niche sponsorships in sports, and continues to make it work. :   The NCAA still has its  official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), and its mop but Werner remains one of the few brands that seems to always find its way to the camera, and the most important celebratory moments during Championship Week and into March Madness. By the way, wonder how the cutting of the nets s ..read more
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Wednesday Wanderings: “Degens,” The Maltese, Socks Are The New Swag Currency and more…
Sports Marketing & PR Roundup Blog
by admin
2w ago
Later on Wednesday I will venture to Madison Square Garden for the first round of The Big East Tournament. It is less for me about the games than the people and the moments you get to be a fly on the wall. Last year a random opportunity to listen and sit in on a conversation between two legends, Dick Weiss and Bob Ryan, was worth everything, and I’m sure there will be more of those moments tonight. That being said, people question why go to so many events…it’s because if you are open minded, you listen and you look, you never know what tidbits can come together to knit into a mosaic. Some exam ..read more
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Jersey Mike’s Again Leans In To Give Back…
Sports Marketing & PR Roundup Blog
by admin
2w ago
So much has been made with regard to cause marketing in the past four years…it’s not just what do you stand for, but what are you doing to back up what you say? One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and later this month, the chain, which started in Point Pleasant, New Jersey, is doing just that…amplifying their cause marketing outreach louder than they ever have before. Hoping to raise a record-breaking amount for charity this March, Jersey Mike’s is using its 14th Annual Month of Giving fundraising campaign, by joining ..read more
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Volleying, Blood With Chess, Getting Rid Of Your Stuff, Taylor Swift And Other Thoughts From MIT Sloan ’24…
Sports Marketing & PR Roundup Blog
by admin
3w ago
Events like the Sloan MIT Analytics Conference come at you from all angles. Lots of noise, predictions, conversations, side conversations, analysis and more listening as you try and find the nuggets in the forest That’s always been the challenge and the fun. Weeding through the same old or the self important to find the takeaways that have long term value. Some takeaways. First. Volleyball. While there wasn’t much talk of volleyball on the stages of Sloan this year…next year, when not one but at least three professional options are up and running it will probably have more business value ta ..read more
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An Overnight Success 20 Years In The Making, Competitive Robotics, or “March Mathness” Keeps Extending Its Reach…
Sports Marketing & PR Roundup Blog
by admin
3w ago
We were scrolling through our local news site this morning when we saw the story…the one that always makes me smile this time of year…our local Robotics team once again kicking butt. Take a read about this years Velociraptor, a combination of science, media, technology, deep storytelling, and high competition that is 20 years in the making. It is why I always tie this time of year as much to “March Mathness” as to our other love, “March Madness.” As a reminder, March 14th is Pi Day, the day that celebrates the mathematical constant (3.14). Pi Day was founded by Physicist Larry Shaw in 1988 and ..read more
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‘March Madness’ of A Different Kind…Finding The Indy Career Path…
Sports Marketing & PR Roundup Blog
by admin
3w ago
It is getting to be March Madness time.  As “The Big Dance”  approaches,  the hand wrenching for those who make the show will heat up, and it can be arduous for those on the outside looking in. So many factors have to fall in place to make things work. Ironically as we head toward COVID Day, March 11 again, another type of March Madness abounds…the balance of finding a heathy work routine for those who have ventured into consulting since The Pandemic, or those figuring out what to do next after career changes. More and more people, especially those 40 and up, have either entered ..read more
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Reframe Again…”Investing” vs. “Donating” In The Crazy College World of NIL…
Sports Marketing & PR Roundup Blog
by admin
1M ago
We touched on this a year ago, and sadly, the craze of NIL has made it no better. It amazes me still how college athletics, for all the big, disruptive, smart minds on campuses, still reverts back to tactics that were in play 25 years ago. While we know mow much college sports can be a big business, in so many ways it is run still like a mom and pop shop, or as a club, vs. the business it should be. Case in point. I have been on a myriad of campuses in the last few months talking and listening to students, faculty and staff. Many talk about the confusion of Name Image and Likeness, the co ..read more
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