391: The Art of Rebranding- with Jim Heinigner
Social Capital
by Lori Highby
3d ago
Meet Jim Heinigner Jim Heininger is The Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald’s, Anheuser-Busch and others. Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations. It starts from a fundamentally different viewpoint than traditional branding firms that see rebranding as a marketing strategy. His team believes rebranding should be a strategic growth accelerator, creating a forward-facing orga ..read more
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390: Unleashing the Power of Social Media- with Bobbi Baehne
Social Capital
by Lori Highby
2w ago
Meet Bobbi Baehne Bobbi Baehne is the founder and CEO of Think Big Go Local, a digital marketing agency that helps small businesses succeed in their local communities by leveraging the power of online marketing. With over 15 years of experience in entrepreneurship, marketing, and small business development, Bobbi has a passion for helping small businesses grow and thrive, and has worked with hundreds of clients to develop successful marketing strategies. In her current role, Bobbi leads a team of digital marketing experts who provide personalized support to small businesses. She has done a Ted ..read more
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389: Insights into Tax Planning and Business Growth- with Eugene Marshall
Social Capital
by Lori Highby
1M ago
Meet Eugene Marshall Eugene Marshall is the Founder and CEO of Magnolia Tax Services. He is an Enrolled Agent (EA). Eugene is federally authorized to represent taxpayers before the IRS and, like CPAs and attorneys, has unlimited representation rights. He specializes in advanced tax strategies to reduce his client’s tax liability through effective tax planning. Eugene has several years of tax experience, including preparing taxes for individuals and small businesses. Eugene is also an avid real estate investor. He owns a real estate investing company that acquires multi-family properties within ..read more
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388: Storytelling & Trust in Digital Marketing- with Lisa Apolinski
Social Capital
by Lori Highby
1M ago
Meet Lisa Apolinski Lisa Apolinski, CMC is the CEO of 3 Dog Write. She is a content coach, teaching business owners how to use their content to attract more right-fit clients so that they experience the positive ROI on marketing and business development investments. She has written several books, including Persuade With A Digital Content Story, named one of the top content marketing books in the world and most recently as a co-author on The Most Amazing Marketing Book Ever, an Amazon #1 new release. She has been featured in Forbes and The New York Times for her expertise on digital storytellin ..read more
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387: Breaking Stigma through Comedy and Suicide Prevention- with Frank King
Social Capital
by Lori Highby
2M ago
Meet Frank King I am a Suicide Prevention Speaker and Comedian, was a writer for The Tonight Show for 20 years, a full-time speaker and comedian for 37. I’ve worked with Jeff Foxworthy, Jerry Seinfeld, Jon Stewart, Steve Harvey, Rosie, Ellen, The Beach Boys, Neil Sedaka, Randy Travis, and Lou Rawls. I’ve fought a lifetime battle with Depression and Chronic Suicidality, turning that long dark journey of the soul into 11 TEDx Talks, one SPEAK Event, and sharing my lifesaving insights on Mental Health with colleges, corporations and associations. I’ve survived 2 aortic valve replacements, a doubl ..read more
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386: Putting Yourself Out There- with Alane Boyd
Social Capital
by Lori Highby
2M ago
Meet Alane Boyd Alane Boyd is the Co-Founder of BGBO Co., an operations and growth strategy agency utilizing AI and automation to improve efficiency for their clients. In 2022, her company launched Arvo, an AI-powered visual documentation software for creating standard operating procedures, training documents, and company knowledge. Alane has been written and featured in Entrepreneur, HuffPost, South by Southwest (SXSW), PBS, FemFounder, and many more. How do you start positioning yourself as an expert or a credible resource in your industry?  I really struggled with this for a long time ..read more
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385: The Power of Personality in Sales and Influence- with Ross Keating
Social Capital
by Lori Highby
3M ago
Meet Ross Keating Ross Keating believes all businesses, regardless of their size, can be more successful, including yours. When you are successful it not only helps you and your customers, but it also helps your employees, your suppliers, the community around you, AND your family. Over the last 15 years or so his clients have been in industries such as industrial equipment sales, pet grooming, civil construction, fitness, lighting and motor systems, house construction, mining, animal welfare, tourism, and pest control. Many of Ross’ clients have 2x and 3x their revenue and profits yet become m ..read more
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384: The Honorable Business Journey- with Matt Nettleton
Social Capital
by Lori Highby
3M ago
Meet Matt Nettleton Since 2003, Matt Nettleton has coached more than 175 companies in a wide variety of industries. He has helped multiple companies grow from $1 million to more than $10 million in annual revenue and has helped clients close more than $3.2 billion in new sales. Why do you believe sales is an honorable profession?  People have this idea about sales and sales people and what sales people do and how, but they forget that there is not a company that has ever existed without revenue. And that revenue never shows up magically. And those people that create the relationships and ..read more
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382: A Guide to Productivity and Balance- with Carol Clegg
Social Capital
by Lori Highby
4M ago
Meet Carol Clegg Carol Clegg is a small business coach specializing in mindset and accountability, partnering with midlife women. Carol's passion lies in cultivating business balance and establishing realistic goals with an effective accountability structure. A maverick entrepreneur at heart, she founded Classic Exec Marketing a decade ago, embarking on a journey to empower small business owners to share their gifts and expertise. At present Carol integrates the transformative tools of Positive Intelligence, elevating overall well-being and contentment across all spheres of life. Her ultimate ..read more
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381: Crafting Your Personality Brand for Success- with Danielle Hughes
Social Capital
by Lori Highby
5M ago
Meet Danielle Hughes Danielle Hughes is the creator of the Personality Brand. She teaches clients how to bring more of themselves into their message so they feel comfortable expressing it and can convey what makes them different from their competition, attracting the right audience and repelling the wrong one. Often referred to as a magician with words, while she can’t pull a rabbit out of her hat, she can hone your brand message and deadlift you or your employees, but not at the same time. That’s just irresponsible. (note: Danielle is available for office party tricks and accepts payment in b ..read more
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