Amazon Attribution Provides Long-term KU Page Read Data
Hidden Gems
by Ginger
2d ago
Tracking individual sales that come from each advertising channel is incredibly useful, but if your book is enrolled in Kindle Unlimited, there is more to it than that. You might still be earning money without actual sales, when someone “borrows” your book and starts to read. In a way, KU borrows actually change how we have to look at how much our books earn from ads, because those page reads aren’t tied as closely to our ad run as more traditional sales. As Ginger reminds us, KU page reads mean your ROI doesn’t just stop at the end of your campaign. Using one of his own books as an example ..read more
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What I’ve learned after spending over $100k with Facebook Ads
Hidden Gems
by Matt Holmes
2w ago
We write a lot of articles about advertising your book on the various platforms, along with what we believe are best practices and the tips we’ve learned along the way. But when it comes right down to it, nothing beats hard data from the field. Matt Holmes has made a career out of helping authors with their advertising, starting with the Fantasy novels written by his wife. His ad spend tops six figures, which has provided him with a lot of data to draw conclusions about what works and what doesn’t.  After so much time and money spent advertising different books of different genres from a ..read more
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Romance Novels to Begin the Year With
Hidden Gems
by Hidden Gems
2w ago
Whether you’ve set a reading goal for the new year or not, we want to help you add to your TBR. If you’re a regular on the Hidden Gems blog, you’ll know that romance is the most popular genre in the Hidden Gems ARC program. Our readers know that no two love stories are the same, so they scoop up new books every chance they get. We’ve got one for everybody on this round-up of top rated love stories from recent months. Rescue Mission by Kendall Talbot With 150+ ratings and a 4.6 star average, Rescue Mission is the third in the four book Alpha Tactical Ops series. Talbot flips the script on mos ..read more
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Are Apple and Google Screwing Over Self-Published Authors?
Hidden Gems
by Ginger
3w ago
As the titans of the internet duke it out for as much profit as they can squeeze out from each other, those of us just trying to earn a living selling our books are getting caught in the crossfire. If you’ve seen a drop in your book sales, digging a little deeper may help you figure out if recent changes are affecting you and give you some ideas on how to combat it. Ultimately, though, the only real long-term solution may be for the big companies to finally realize that their current path hurts everyone, and it’s better to have a smaller percentage of something than a larger percentage of not ..read more
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Track Your Subscriber Behavior with Attribution Tags
Hidden Gems
by Ginger
1M ago
Generating a list of readers of your books is an invaluable marketing source that can be used in a number of different ways, and it’s one of the first things that authors should set up when they begin their self-publishing journey. Until now, however, many of the benefits you gain from your list were hard to directly quantify, especially for those that have a tendency to run multiple promotions at the same time as sending out newsletters announcing their latest release. In this final (for now) installment of our impromptu series of posts on Amazon’s new attribution tags, Ginger explains how t ..read more
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Self-Improvement Books To Help Ring in the New Year
Hidden Gems
by Hidden Gems
1M ago
For most people, the holiday season is filled with baked goods and indulgences. When it comes time to make (and fulfill) New Year resolutions, we are certain that there’s a self-help book out there for you within this broad category. With those thoughts in mind, today we’ve rounded up the self-improvement books our Hidden Gems readers loved the most recently. CDL Minded Business Startup Strategy Collection by Joe Ryder and Eric Balma With 120+ ratings and a 4.8 star average on Amazon, CDL Minded Business Startup Strategy Collection covers the essentials you need to start your own trucking bu ..read more
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Use Amazon Attribution to Make Your Social Media Work For You
Hidden Gems
by Ginger
1M ago
As we continue to experiment with Amazon’s new attribution tags, we discover more uses for them that are worth sharing with the self-publishing community as a whole, which explains why this is now the third week in a row that we’re covering the topic. This time, Ginger is sharing his thoughts on how to use these tags to enhance what you do with your social media posts and profiles. In particular, how you can now overcome one of the biggest complaints you probably have about your author social media accounts: How can you tell if any of your tweets, shares, posts or followers are really making ..read more
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Author Spotlight Interview: Rene Astle
Hidden Gems
by Hidden Gems
1M ago
Today’s interview is with the sci-fi, fantasy and urban fantasy author who writes as Rene Astle and C. Rene Astle. It was an honor to learn more about her publishing journey, approach to writing and life outside of all that. We hope you enjoy learning more about Astle’s books and consider adding one or more to your TBR! HG: How would you describe yourself to somebody who isn’t familiar with your writing yet? RA: I write what I love to read: scifi and fantasy books driven by outsiders, the odd ones, trying to make their way in the universe. Add to the mix a dash of action and a kiss of romance ..read more
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How to Set Up Amazon Attribution for Facebook Ads
Hidden Gems
by Ginger
1M ago
If you’ve ever tried to advertise your book on Facebook, you are probably already aware of how difficult it is to judge their effectiveness and whether any of the clicks you’re paying for ever really turn into sales. Well, Amazon has finally rolled out a feature that can give you all that information, and it isn’t even that hard to start using. Ginger talked about it last week, but today he’s back to tell you just how to set up Amazon Attribution so that you can track not only your sales and other clicks, but your KU page reads as well. As he mentioned, this is a game changing feature that ca ..read more
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Mystery Novels To Cozy Up and Read
Hidden Gems
by Hidden Gems
1M ago
One of the most amazing things about the mystery genre is that there truly is something for everyone. No matter which side of the spectrum you prefer, we can all agree that page-turning intrigue is a must. So, if the weather has you ready to cozy up with a good mystery, this list is for you. We’ve got one for everybody on this round-up of recently top rated mystery novels that our Hidden Gems ARC readers raved about. The Killing Woods by Linda Berry With 490+ ratings and a 4.5 star average, The Killing Woods is one that should be on your TBR list. Formerly published as Girl With the Origami ..read more
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