The launch of the #IYKYK Beauty category by Guardian in Kuala Lumpur marks a significant step towards becoming a leader in emerging trending beauty brands in the market. This game-changing new category is set to ignite a fresh wave of excitement in the market and its customers. Guardian #IYKYK Beauty Say hello to #IYKYK Beauty – a hashtag that Guardian is redefining and turning into something extraordinary. #IYKYK is now Guardian’s latest category, showcasing Beauty brands that have taken the online world by storm, racking up explosive sales and becoming the talk of the town. These are the bra ..read more

Envision a realm where personal well-being seamlessly merges with ecological stewardship, a domain where each product is a meticulously curated blend of sustainably sourced, high-quality ingredients. Originating from the essence of balance and environmental reverence, Singaporean wellness and beauty brand Omno initiated its venture into the Malaysian market on 9 November 2023, with a launch event hosted at Else Hotel, Kuala Lumpur. Omno Omno transcends being just a brand; it embodies a lifestyle, a testament to the exquisite fusion of beauty and sustainability in personal care. At its core lie ..read more

Experience the transformative power of Garden of EDEN Hydra Range, a new collection of luxurious creams and gels designed to elevate your skincare routine. These innovative products are formulated with an impressive 95% natural origin ingredients, meeting the growing demand for natural skincare solutions that deliver visible results. The Garden of EDEN Hydra Range What sets the Hydra Range apart is the groundbreaking use of 8 different sizes of hyaluronic acid, a first for a Malaysian skincare brand. This unique formulation draws moisture deep into the skin, layer by layer, ensuring long-lasti ..read more

Vitamin C is among the top-cited ingredients that skin care users look for when seeking for an effective beauty product. In fact, it is touted to be one of the best brightening, anti-aging and antioxidant ingredients in maintaining a smooth, even, and radiant complexion. With so many wellbeing benefits clinically proven and associated to this powerhouse anti-oxidant, are you aware that Vitamin C is inherently a complicated and biologically unstable molecule that oxidizes upon exposure to air, light, and heat? Due to its instability, several derivatives of it have been developed for cosmetic ap ..read more

Me-time is an important part of my life so I can recharge after a tiring and stressful day. That’s why I value the quality of my me-time. One of the things that affect my mood and the quality of my self-pampering time is the products I use. Parrot Botanicals Shower Cream & Bar Soap Shower time is my everyday activity to rejuvenate myself after a hectic day. To make sure my shower time is relaxing to the max, I use Parrot Botanicals Shower Cream which gives me No.1 AUTHENTIC THAI BOTANICALS FRESHNESS. So glad that The Pride of Thais product is finally available in Malaysia! It makes me felt ..read more

Hydration is most important and essential in maintaining healthy skin. A hydrated complexion looks more plump, healthy, and youthful looking. Having an adequately hydrated face will help to improve skin elasticity which will reduce the appearance of wrinkles. Additionally, hydrated skin also helps to combat oiliness. Dehydrated skin produces more oil because it is compensating for a lack of moisture. Dehydrated skin is also less resilient to environmental irritants. When your skin is fully hydrated, it is able to fight and flush out toxins more effectively because your cells are getting the ma ..read more

Amorepacific today announces a second collaboration with 21st century pop icons BTS, presenting together the limited-edition 3-piece BTS | Amorepacific Lip Sleeping Mask Lip & Pop Edition Set. This partnership follows on the heels of a successful limited-edition release last year. BTS Lip Sleeping Mask Lip & Pop Edition Set Once again featuring the iconic LANEIGE Lip Sleeping Mask formula, this BTS Butter Lip Sleeping Mask set comes with three flavors, including a never-seen-before “Butter” flavor and the return of the fan-favorite Peach Iced Tea. Amorepacific BTS Lip Sleeping Mask Lip ..read more

Guardian Malaysia today introduced a slew of new and exclusive brands in conjunction with its 55th Anniversary in October 2022. Guardian 55th Anniversary Celebration “What started with a modest 200 square feet of trading space inside the Weld Supermarket, has over the last 5 decades become the leading pharmacy, health and beauty retail chain in the country, that has been voted the number one Malaysian-grown retailing brand at the recent 2021 Putra Brand Awards. Today, Guardian has more than 520 stores all over the country, and a booming e-store and an app that is accessible 24/7,” said Angela ..read more

I finally had the chance to do facial after 2 years! During the lockdown, our movements were limited and after the lockdown, workload started to get heavier and heavier. Hence, my facial treatment was delayed until recently. Murad 1 Utama Shopping Centre Felt guilty and grateful at the same time to Cassie, my beautician at Murad 1 Utama Shopping Centre for helping me clear all the stubborn blackheads that has accumulated for so long. Murad 1 Utama Shopping Centre I’ve been hearing about Murad for the longest time now, being one of the popular facial centre brands in KL and PJ with their own sk ..read more

I’m always an avid fan of skincare because I believe that if we have good skin, we won’t have to spend so much time and effort on putting makeup. As a beauty junkie, I have heard so much about FOREO, the Swedish high-end beauty tech company which is famed for their innovative LUNA facial cleansing device and UFO, FOREO’s smart mask treatment/device with UFO-activated face masks. After hearing so much about this award-winning brand, I jumped at the opportunity to review the UFO by FOREO! What does FOREO UFO do? First things first – What is UFO and how does it work? FOREO UFO is a revolutionary ..read more