If you own a brick-and-mortar business, it’s safe to say that at the end of the day, your primary objective is to get people through the door. More people in the door means more eyes on your merchandise (or more opportunities to pitch your service) and a higher probability of making a sale. Unfortunately, sometimes getting people in the door is easier said than done. Today’s consumers have almost too much information to take into account when considering a purchase, and unless you’re in a niche market or a smaller locale, it’s likely that you have a number of competitors. The good news is that ..read more

In our latest Crew Spotlight, Bowen Moreno opens up about his journey in the video production industry, emphasizing the blend of technical mastery and artistic flair that his role demands. From mastering complex camera setups to fostering dynamic collaborations on set, his work epitomizes the heart of storytelling at Lemonlight. Check out the interview below as Bowen shares his experiences on projects that have pushed his creative boundaries and how Lemonlight’s culture of collaboration has refined his approach to bringing visions to life. How long have you worked with Lemonlight? I have been ..read more

In an environment where adaptability, resilience, and innovation stand as the pillars of survival and success, it’s a distinguished achievement for a leader to be recognized among the elite. Hope Horner, our CEO and co-founder of Lemonlight, has done just that, marking her place on the Inc. Female Founders 250 list for the second consecutive year in 2024! This honor is not just a testament to her unwavering dedication and visionary leadership but also shines a spotlight on Lemonlight’s remarkable journey and contributions to the video production industry. The Inc. Female Founders 250 list is a ..read more

The journey of Lemonlight began with a vision that was both ambitious and deeply needed in the marketplace. From our humble beginnings in a small bedroom in 2014, our mission was clear: to revolutionize video production, making video content accessible for brands of all sizes.  This vision was born out of a realization that while the demand for digital advertising solutions—particularly in video—was skyrocketing, small and medium-sized businesses were significantly underserved. The statistics were compelling, with predictions that 74% of all internet traffic would be video by 2017, and e ..read more

Social media is one of the cornerstones of any modern video marketing campaign, but not all social video was created equal. In fact, almost from the start it was purposefully divided into two distinct categories: Organic and paid. Organic social video refers to video content shared using the free, built-in capabilities of a particular platform. Paid social video refers to adverts and promoted messages shared through a platform’s marketing/e-commerce toolset. Though there are a number of important differences between them, both types of video ultimately have the same goal: Converting potential ..read more

Whether it’s conscious or not, video thumbnails can sway your decision about whether or not to watch a video. For example, despite the old adage, “Don’t judge a book by its cover,” most people do, in fact, judge books by their covers. Thumbnails are the book covers of the digital world. They give you just enough information about what the video might contain to make a split-second decision about whether it’s worth your time. As a user of the internet, this saves you from having to exert precious mental energy on analyzing all of your content options in detail. But, as a marketer or content cre ..read more

The marketing and advertising spaces are heavily dependent on creative. While there’s more to a great campaign than just its creative assets (and a lot of behind-the-scenes work contributes to the creative itself), at the end of the day, creative is likely what consumers will associate with a brand’s campaign.  Given this prevalence, creative tends to dominate conversations about ad trends, but the term “performance creative” is an entirely different subject on its own. So, where does “performance” fit in? Glad you asked.  What is Performance Creative? Performance creative is like th ..read more

Let’s cut to the chase—there’s a lot of misinformation out there about content marketing today, but it remains a cornerstone of engaging and retaining customers in 2024. Not everyone understands what content marketing really means anymore—especially with the rise of AI platforms making content creation so much easier—which is part of the reason there’s so many myths about where to put your focus. Here, we address and debunk five of these myths, using insights and trends relevant to today’s landscape: Myth #1: AI-Generated Content Can Fully Replace Human Creativity While AI has significantly ad ..read more

The Director of Photography (DP) serves as the linchpin between the conceptual and the tangible. Being successful in this role demands a blend of creative and technical acumen, as the DP shapes the visual narrative, transforming abstract ideas into vivid, compelling imagery that captivates viewers. Michael Candelori’s experiences with Lemonlight highlight the rewarding nature of video production. From collaborating closely with clients to navigating the challenges and opportunities of each project, his journey offers invaluable insights into the art and craft of creating visual stories that s ..read more

If you find yourself researching a new product you recently heard about, you’re in luck—there’s probably a video for that. Most companies have plenty of information about their services available for you once you visit their website, but one of the most popular ways to relay this information to prospective customers is through an explainer video. What Is an Explainer Video? Client: Nomvdic An explainer video is a short-form video usually used for marketing or sales purposes that highlights a company’s product, service, or business idea in a compelling and efficient way. Most businesses ..read more