In motorsport, the quest for the viewer’s attention is not limited to the track and cars or motorcycles but extends to the smallest and most tactical angles, such as the visors of drivers’ helmets. These small spaces, though negligible on the surface, have proven to be an exceptional asset for sponsors, eager to discover ever more innovative ways to stand out among the myriad of brands present, sometimes haphazardly. Connect to the star In recent years, there has been a marked increase in the importance of sponsors who prefer to display their brand on riders. Every millimeter of the helmet, th ..read more

The 2021 MotoGP championship season is finally underway. We have witnessed two exciting races held between the shiny curves of the Qatar circuit, and we are looking forward to the two-wheel queen class landing in Europe for the first race in Portugal. For those 45 minutes of competition, if it were not for the empty stands, we even managed to put behind us everything that has happened from last year to the present. The spectacle on the track, in fact, put a smile back on our faces, made us resent the throbbing curve after curve, the anxiety rising, overtake after overtake. Never have I seen so ..read more

A few days ago I had a nice conversation with a prospect who was interested in investing in motorsports sponsorship, and the first question he asked me was, can you give me some ideas for starting a motorsports sponsorship program? Where to start? What should be evaluated? How do you make the right choice? I was surprised and positively impressed by the questions, because in most cases the first thing of interest is always related to sponsorship costs and is always the most difficult to answer. The world of motors offers many opportunities for companies that want to invest. But the choices are ..read more

Sponsorship, and in particular the sports sponsorship, is a powerful marketing and communication tool that allows companies and brands to reach out and talk to their target audience by engaging them in a moment of entertainment and leisure, without interrupting the show they are watching. Unlike classical advertising in fact, which stands between us and what we are watching, sports sponsorship is an integral part of matches, competitions or events. Not only does that sponsor not cause us any discomfort, but rather, over time we will learn to recognize it and remember it when making purchases ..read more

1. Giacomo Agostini: The Legendary Champion James Agostini, with 15 world titles and 122 race wins, he remains an undisputed MotoGP legend and the most titled rider in MotoGP. His ability to dominate both the 350cc and 500cc classes makes him a rider unparalleled in the history of motorcycling. “Ago” raced and won in an era when they also raced on roads, legendary in this regard are the 10 triumphs at the Tourist Trophy. In his historic career, the transition MVAgusta to Yamaha which, although the bearer of a thousand controversies, gives Ago a World Championship in the 350 in 1974, one in the ..read more

After 11 years Marc Marquez leaves Honda HRC to join Team Gresini. This was announced in a laconic press release, without signatures or photos, by the same House of the Wing. The same one to which the Spaniard has brought 6 MotoGP world titles from 2013 to date. Good luck and I’ll see you ’round. The infinite banter, the continuation of endless rumours in the paddock, the bickering of barroom chatter take some of the value away from this, which is effectively the most important thing that has happened in MotoGP since Marquez himself entered it more than a decade ago. In short, the news is big ..read more

In the world of motorsports, there is no property quite like MotoGP. As the pinnacle of motorcycle racing, MotoGP offers unparalleled speed, drama and innovation that captivates fans worldwide. For brands looking to engage target audiences in 2024 and beyond, a MotoGP sponsorship delivers unmatched exposure and marketing capabilities. Here’s a deeper look at why this elite racing circuit is a must-have sponsorship asset next year and into the future. Global Impact and Scale First and foremost, MotoGP offers an expansive global footprint that few other sport sponsorships can match. The 2024 sea ..read more

The Exciting Start of a New Era We are thrilled to unveil the provisional calendar for the 2024 MotoGP World Championship. Set against the historic backdrop of MotoGP’s 75th anniversary, the upcoming year promises to be nothing short of groundbreaking. The action ignites under the mesmerizing floodlights of Lusail in Qatar on March 10th and draws to a magnificent close with the Valencia Grand Prix at the legendary Circuit Ricardo Tormo on November 17th. Evolving Toward a Greener Future The future of racing is sustainable, and MotoGP is taking a pioneering step in this direction. Beginning in 2 ..read more

MotoGP‘s debut in India, at the Buddh International Circuit, is a watershed moment in the annals of motor sports. This is a transformative moment, expanding the geographic reach of the sport and broadening its communication impact. India is known for its passion for motorcycles and its growing presence in the global economy; it has also become a significant player in the motorcycle industry. This is not just a race added to the MotoGP calendar, but an entire nation, rich in culture and history, being welcomed into the world of professional motorcycling at the highest level. Let us now try to e ..read more

Both the Formula 1 and MotoGP have a large and international portfolio of sponsors. These are companies that have been accompanying the top two- and four-wheeler series around the world for years and are leveraging this incredible platform to create awareness and engagement around the globe. Visibility, televised and on-site, is one of the most important assets: tens of millions of viewers connect religiously from 5 continents to follow the races on the calendar, while hundreds of thousands of people flock to each circuit every weekend. In order to be able to ensure that these partners consis ..read more