If you understand the concept of reciprocity, you can start building it into the way you market your business. The reason this is important in marketing is because if you can provide value to your audience and help them in some way, they will be more likely to want to work with you one day. In this episode, I cover this concept, share a few examples from real life and show you how you can start applying it to your overall content strategy.   Check out my content masterclass, mentioned on the show: https://agathabrewer.com/content-masterclass/   LAUNCH WITH EASE, my 4 month 1:1 coachi ..read more

Learning the skill of how to say no to the things that aren’t serving you well in your business is so important as a new business owner. You have limited time and you need to be able to discern what’s important to focus on that will actually move the needle in your business. In this episode, I sat down with life coach to solopreneurs, Risa Haasbroek, and she shared three questions she has her clients ask themselves to make sure they’re working on the right things. She also shared a few tips on how to build resilience as a business owner.   Get Risa's Solopreneur's Survival Guide mentioned ..read more

I can’t stress enough how important your mindset is as a new business owner. If you’re struggling with your marketing and promoting your services, it might be related to not having enough clarity. But it’s also very likely that you’re just not feeling confident enough. In this special New Year’s episode, I cover the three mindset shifts I believe every new entrepreneur needs to make to be successful.   Check out my content masterclass that I mentioned on the episode: https://agathabrewer.com/content-masterclass/   In the masterclass, you’ll learn: 7 content creation best practices t ..read more

If you’re a new business owner, search engine optimization (SEO) probably isn’t that top of mind for you. But it probably should be. In this episode, I sat down with Camilla af Hällström, co-founder of SEO agency Zalstrom, to talk about why it’s so important to focus on SEO and how it can bring you better qualified leads to your website, which means more potential customers. Camilla shared three strategies solopreneurs can use to optimize their SEO so they can get more traffic to their website.     Check out Camilla’s agency here: www.zalstrom.com   Learn more about Camilla’s SE ..read more

Are you constantly switching from one marketing strategy (or project) to the next? This is called shiny object syndrome and it can be very detrimental to your success because you end up never giving any strategy a chance to work. In this episode, I share my best tips for ending shiny object syndrome, including: how to stop jumping from one strategy to the next; how to find the most aligned tactics for you; and the one decision you need to make to stop this behavior once and for all.   What’s Your Marketing Superpower quiz: agathabrewer.com/quiz 1:1 coaching for new entrepreneurs: www.agat ..read more

In the early stages of your business, you’re probably not thinking too much about your customer journey. But you should be. Because understanding how your customer is finding you and what path you’re taking them once they do is a smart way to make your content work for you and get you better results. I share how focusing on your content in a thoughtful way will help your potential clients turn into customers faster and with less effort from you. Featured on this episode: LAUNCH WITH EASE, my 3 month 1:1 coaching program: agathabrewer.com/launch-with-ease ..read more

Are you thinking about starting an email list to help you market your online business? Well, then this is the episode for you! I cover all the things you should consider when you’re planning out your email marketing strategy, including: how to get people on your list in the first place; what you should send them; how often to send and a few ways to know if your email efforts are working!  ..read more

So you’ve started marketing your business and are trying out different strategies…but now what? How do you know if those strategies are actually working, and how long should you try them before deciding to move on? And if you do need to, when is the time to make a change? Tune in to this episode to get my advice on these questions that I hear all the time from new business owners. And learn a few ways you can optimize your marketing. ------ Want to know which marketing strategies are the best for you? Take my two-minute quiz to get three custom strategies: agathabrewer.com/quiz Learn more abou ..read more

You’ve heard that content creation is an important part of promoting your business online. But how do you create content that’s authentic, allows you to show your personality, and also connect with your ideal customer at the same time? And how can you do it in a way that works for your business and doesn’t wear you out? Listen in as I interview Hannah McCormick and Nicole Hiller from Showing Up Solo on how they batch create and repurpose content in their business. They share best practices and tips for solopreneurs—the things they wished they knew when they were just getting started ..read more

You’ve started your business and you know it’s important to work on the right things in order to make it grow. But, how do you start identifying which tasks will bring you revenue vs. just wasting your time? In this episode, I interview Hannah Murphy, a business productivity expert on how to find those right tasks, create a schedule you love, and one that loves you back in terms of creating joy—and success—in your business. Hannah also covers the five steps to nailing client care and when you know it’s the right time to start outsourcing in your business ..read more