Crayon Blog
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The only competitive intelligence blog you need. Insights from the leaders in the PMA Pulse, Forrester Wave, G2, and more. Crayon, the leading competitive intelligence platform for the enterprise, brings a complete, real-time picture of what competitors are up to.
Crayon Blog
1M ago
The sales landscape is fiercely competitive: A staggering two-thirds of open deals are head-to-head with competitors. But traditional competitive enablement is failing. Too many reps are left to do ..read more
Crayon Blog
1M ago
Looking back, what two words would you use to define the past 18 months or so? If you say Taylor Swift, well, you’re not wrong. But we’d have to go with artificial intelligence (AI). As of January ..read more
Crayon Blog
2M ago
Bringing on competitive intelligence software is transformational for your compete program — when done right. The “when done right” caveat boils down to setting your teams up for success. Chances ..read more
Crayon Blog
4M ago
Creating competitive enablement assets like battlecards can feel like a futile effort if they aren’t being used by your sales team. Is anyone reading this intel? Are these battlecards making an ..read more
Crayon Blog
4M ago
The leading characteristic of any successful competitive intelligence program is consistent, enthusiastic adoption. But before your sales reps can dive into the competitive assets you create for ..read more
Crayon Blog
5M ago
If you’re a CI leader, you’re creating competitive assets left and right to help enable your colleagues and support your company’s overall goals. One of these assets is most likely an internal ..read more
Crayon Blog
6M ago
If you visit Bob Boyle’s LinkedIn profile, you’ll see that he became a product marketing manager (PMM) in January 2023. But if you have a conversation with him, you’ll quickly realize that he started ..read more
Crayon Blog
7M ago
This is a guest post from Ignition, the go-to-market ops platform. Visit haveignition.com to learn more! In a crowded market, product quality is paramount. But even the most revolutionary products ..read more
Crayon Blog
7M ago
In 2023, it’s quite possible that your CI team has gotten smaller, or the amount of time you can dedicate to the program has decreased. Organizations are trying to do more with less, but while ..read more
Crayon Blog
7M ago
Last month, we began collecting responses for our 2024 State of Competitive Intelligence survey. So far, of the 106 people who have completed the survey, 62% have said they struggle to gather ..read more