Choosing a Sentiment Analysis Tool That’s Right For Your Business
Symanto Competitive Intelligence Blog
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1y ago
We compare three sentiment analysis tools and look at the main factors to consider when making your choice between the many platforms and APIs available ..read more
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What Is The Difference Between Market Intelligence and Market Research
Symanto Competitive Intelligence Blog
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1y ago
You’d be forgiven for believing these two terms to be synonymous.  However, there is a subtle but distinct difference in the meaning and the application ..read more
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Top Brand Intelligence Software to Help You Grow Your Business in 2022
Symanto Competitive Intelligence Blog
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1y ago
You need to be able to measure how well your brand is doing and make changes as needed. This is where brand intelligence software comes ..read more
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Competitive Intelligence Firms vs Tools: Is it worth hiring a CI firm?
Symanto Competitive Intelligence Blog
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1y ago
What are your competitors up to? What products and services are they offering? What marketing tactics are they using? What are their customers saying? The ..read more
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How Private Equity Investors Use Social Media For Data-Based Decisions
Symanto Competitive Intelligence Blog
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1y ago
Social media data is playing an increasingly important role in the decision-making process of Private Equity firms on the lookout for new opportunities. By analysing ..read more
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Top Brand Intelligence Software to Help You Grow Your Business in 2022
Symanto Competitive Intelligence Blog
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1y ago
You need to be able to measure how well your brand is doing and make changes as needed. This is where brand intelligence software comes ..read more
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Transforming Market Intelligence Platforms with AI and NLP
Symanto Competitive Intelligence Blog
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1y ago
Natural language processing (NLP) AI is one of the most important technologies shaping what’s possible in market intelligence today. Marketers are using AI and NLP ..read more
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Know your position within the market with these competitor analysis tools
Symanto Competitive Intelligence Blog
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1y ago
Without a doubt, one of the biggest challenges in business is keeping up to date with an ever-changing landscape. Trends come and go, consumer behaviour ..read more
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Vendor Due Diligence: Key Benefits and How To Leverage Social Media Data
Symanto Competitive Intelligence Blog
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1y ago
Traditionally, due diligence is conducted from the perspective of the buyer. This seems to make the most sense given that it is the buyer that ..read more
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Identify Your Competitive Advantage with Social Media Data
Symanto Competitive Intelligence Blog
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1y ago
What’s your brand’s ace card? The one thing that marks it out from the rest? Securing this knowledge is your best chance of convincing your ..read more
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