Sales is an inherently competitive function. You and your rivals are battling for every potential sale. When a customer chooses to go with you and not the company across the street, that’s a victory for your sales strategy.  ..read more

Market and competitive intelligence (M/CI) is an essential component of successful organizations. But it’s a very complex field. There’s a network of stakeholders to manage, an unfathomable amount of data, and sometimes, a lack of clarity across the organization. Knowing how to recognize and react to these common challenges is a critical skill for competitive intelligence professionals.  ..read more

Competitive Intelligence (CI) teams can sometimes be a victim of their own success. You might start out with limited resources, but you find amazing tricks and hacks that allow you to produce some useful results. And then, immediately, everyone wants you to start producing reports for them ..read more

In recent years, many companies have spent heavily on inward-looking analytics. We measure every mouse click, we log every website visitor, and then we use this data to help create better campaigns and improve our messaging. No serious marketing team would dream of working without access to Big Data.  ..read more

In a recent webinar, leaders from Cipher spoke to leaders from American Family Insurance about the many ways the industry is experiencing disruption. While some of these are related to COVID-19, there are many additional sources, some of which may surprise you. When looking out at the industry landscape over the next five years, the following elements will play a role ..read more

There is so much information and data out there for companies to utilize. It is virtually impossible for a competitive intelligence team to manually analyze all of this data. That is where competitor analysis tools come in. These tools automate competitive analysis, making it easier for your team to get the information that you need when you need it.  ..read more

The field of market and competitive intelligence (M/CI) is growing fast, and there’s more demand than ever for Competitive Intelligence Analysts. A quick LinkedIn search reveals more than 17,000 open roles in the United States, across all kinds of industries and company size: from Fortune 50 corporations to tiny startups.  ..read more

Welcome to the State of Competitive Intelligence Update, a quarterly report from the Knowledge360® team at Cipher.  Today we're sharing the latest insights from the world of Competitive Intelligence (CI).  ..read more

Both synthesis and analysis play an important role in market and competitive intelligence (M/CI), but are two markedly different stages of a broader CI process. All too often, business leaders conflate synthesis and analysis, a mistake that can be very damaging to the overall success of M/CI efforts within an organization.  ..read more

If you’re setting out to build a culture of competitive intelligence within your organization, it’s critical to ensure you have appropriate recognition and reward systems that encourage and reinforce positive knowledge sharing behaviors.  ..read more