What is Competitive Intelligence, really? As many Competitive Intelligence professionals will probably tell you, it depends mostly on your organization’s objectives. In this multi-blog series, we explore types and uses of competitive intelligence. We will draw on client experiences, who are leaders in industries ranging from security, banking, and manufacturing ..read more

Are you worried that your competitor is accumulating more likes than you on LinkedIn? Without the right data you need, you can’t draw concrete conclusions about the effectiveness of your online strategy versus your competitors.   Suppose you are in the business of improving your online performance. In that case, especially if you'd want to know how your competitors are doing–you can conduct a competitive analysis of social networks.    This blog will give you steps to conduct your social media competitive analysis ..read more

What is Competitive Intelligence?  Organizational performance can be improved through the use of competitive intelligence, which involves developing knowledge about the competitive environment through forward-looking practices. An organization's business strategies are created based on the analysis of data and information collected from various sources. Whether it's information expressed online about a competitor's latest products from consumers or current viral trends gaining traction, using a strategic competitor analysis is critical for any brand or business seeking to stand out in th ..read more

How to effectively decipher your competitors on the web and social media with social media listening We already studied why companies use social media listening, in other words, why they listen to and analyze social media to feed their marketing strategies in terms of objectives, monitoring scope, and benefits. These particularly relate to the improvement of products, customer service, and the acquisition of new customers ..read more

A company's competitor analysis is among its most important tools. Information from multiple sources and messages (from an article to a formalized tweet) allows you to conduct a powerful and original analysis of your competitors on social media and the web, completing essential field monitoring (exhibitions, visits, business meetings). In the following list, you will find some of the best practices to follow ..read more

70% of organizations believe data visualization and discovery are essential, but only a few properly leverage their competitors' data for analysis ..read more

In my neighborhood, before the pandemic, there used to be a Wine & Paint studio - an experiential business where paying patrons would exchange their hard-earned pennies for a paintbrush and a steady stream of wine to drink. I was lucky enough (or unlucky enough depending on who you ask) to try it before the place went out of business during the COVID-19 crisis, and my experience was a bit underwhelming. Sure it was fun to paint while a bit tipsy, but it always seemed like I was always missing something crucial at every step of the process when painting my still life (thankfully just a bow ..read more

You may be wondering, how is competitive intelligence any different from market intelligence ..read more

The marketplace is replete with people offering similar if not identical products and services. No wonder knowing the right direction your business is going in can be quite the task. You will need to keep up with market trends, consumer needs, brand representation, and, most importantly, your competitors. This is where competitive intelligence comes into place ..read more

  Taking A Bite Out Of The Fundamentals Of Marketing ..read more