Electric scooters offer several benefits that make them a popular and sustainable mode of transportation in urban environments. One of the key advantages is their eco-friendliness, as electric scooters produce zero emissions during operation, contributing to a reduction in air pollution and greenhouse gas emissions. Additionally, electric scooters are cost-effective, requiring less maintenance and having lower operational costs compared to traditional modes of transport. They are also convenient and efficient for short-distance commuting, helping to alleviate traffic congestion (we estimate ab ..read more

Step into a new way of travelling and Advance your life in more ways than one with the Pure Advance e-scooter. There when you need it. Out the way when you don't. Folding handlebars, footpads and steering tube make the Advance seamlessly integrate into your life. Explore the Pure Advance range today   ..read more

For the past week, there’s been a fantastic level of excitement about the prospect of riding e-scooters on UK roads, thanks to the UK Government’s fast-tracking of e-scooter trials. However, the Government has now announced news that only rental electric scooters will be able to take part. The upshot is that privately-owned e-scooters will remain illegal for use on public highways during the trials. While this still represents a major step towards the potential legalisation of e-scooters, there is a danger that this decision to legalist rental e-scooters only for the trial period might negativ ..read more

One of the most important parts of your e-bike or e-scooter – your tyres – are often overlooked and forgotten about. After all, if they’re not punctured and you can ride on them, why worry about them?   As tyres are the only contact point between you and the ground, this means that they’re fundamentally important to your safety as well as to the performance of your e-bike or e-scooter. Plus, while air-filled tyres might require a little more maintenance, the benefits in ride quality, such as easier handling and better g ..read more

Electric scooters come in all shapes and sizes, and although many look incredibly similar, some are designed to stand out from the crowd and deliver increased levels of speed, power, robustness and more besides. When on the lookout for a new electric scooter, one of the key things to decide on is how you’re intending to use it, and match up the features that will deliver the performance and usability that you’re after. And, with one eye on the future, many people look for an e-scooter that takes the basic recipe of an entry-level e-scooter and adds a little bit more. From the Unagi Model ..read more

We get lots of questions every week about electric scooter warranties. Whether you want to know what it is, or how much coverage it gives you, a warranty can be a great indicator of the quality of a product. It's completely understandable that anyone would want to know that they're protected should something go wrong. The trouble is, warranties aren’t all created equal. It’s down to the manufacturer exactly what's included and the extent of the cover. It can be very confusing, so below, we’ve collated the most common questions we hear from customers to help demystify things. What is a warranty ..read more

Up to 2020, the Xiaomi M365 and Ninebot ES2 electric scooters have been two of the most popular e-scooters on the market, both bringing a range of useful features at competitive price points. In fact, these two models arguably set up one of the first real rivalries between two brands in the fast-growing e-scooter sector. Now that both brands have launched their model updates for 2021 – the Xiaomi 1S replacing the M365, and the Ninebot E25E slotting into the ES2’s seat – the rivalry has been renewed. So, we’ve got them both together for a head-to-head over on our YouTube channel – check it out ..read more

Pure Electric is proud to announce the arrival of the Bird One to the UK, the most advanced electric scooter born in the rental market, now available to pre-order for private ownership.  The new arrival comes as Pure Electric becomes the exclusive retailer of Bird e-scooters in the UK. About the Bird One The Bird One is one of the most extensively tested e-scooters in the world, having been developed originally for the rigours of the rental market, and been exposed to use in 130 cities across five continents. Alongside that global pedigree, the One benefits from Bird’s unique pe ..read more

As anyone who’s had a puncture will tell you, punctures suck. Once you’ve dealt with that whole ordeal, if you’re even a little bit clever (which, of course, you are), you’ll be looking for a way to avoid it happening ever again.    That’s why a lot of people are swapping their tyres out for solid rubber ones, which are pretty much puncture proof. Makes total sense, right? Wrong!     The thing is, solid tyres are much more...well, solid, which means your scooter ends up vibrating a lot more. This increased vibration - that your good old air-filled tyres are designed to abso ..read more

Pure Electric's Chief Technology Officer, Sam Bernard, walks you through our patent pending technology - the Pure Control™ steering system. Designed to provide an unparalleled level of safety to counter the natural effects of handlebar instability, our British engineering team have redefined what safety can be on an e-scooter. Interested in securing one of the first available? Pre-order today Want to learn more? Check out the below: ? Pure Advance: New, forward facing format explained ? Pure Advance: Engineered flexibility explained ? Pure Advance: Uncompromising performan ..read more