Can one start a brand without manufacturing its products? Is it possible to make it big? The business landscape is evolving and it is important to stand out from the competition. White labelling allows you to establish your brand without actually manufacturing your products. It is an effective strategy that helps to lower the production cost of businesses. You can try this business model and make great profits by customising your design and branding with the products manufactured by a third party.  This blog will explore what white label products are, their pros and cons, and effective ti ..read more

How do you settle accounts in international trade? What kind of documents support such actions? In the international trading world, most trading happens based on credit. Cash-based trading is almost non-existent. Instead, a bill of exchange is a document that supports such transactions. It is a promise written between the instruments of international and domestic trade transactions. This blog details all there is to know about the bill of exchange, how it works, and some examples to help you understand it. It also talks about the layout and structure of the bill of exchange, its distinct trait ..read more

The demand for air shipments is on the rise as businesses are trying to provide quick deliveries to their customers across borders. As per the International Air Transport Association (IATA), even though air shipment forms just about 0.5% of the cargo by volume, it makes up 35% of the international trade by value. Air cargo ensures smooth delivery and short transit time which makes them suitable for time-sensitive and urgent cargo. This is why many expensive businesses are choosing this mode of shipment to serve their customers. The dimension of the shipment plays a critical role in determining ..read more

The degree of reach a product or brand has among the consumers determines the sales of the item and, thereby, the growth of the company. Thus, having the right brand marketing strategy is essential to introduce and popularise your product among consumers. Revenue can increase by up to 23% by maintaining a consistent brand presentation across all platforms. Brands that completely invest in omnichannel marketing strategy are expected to retain an average of 89% of their consumer base by 2025. Brand marketing helps businesses create brand equity, promote their product lines, and understand the fu ..read more

When you are sending goods to international destinations, getting customs clearance for air freight is a critical step in the shipment process. It involves a series of procedures and documentation required by customs authorities to facilitate the import or export of goods. Customs clearance is necessary to maintain border security, safeguard domestic industry, and enforce trade laws. Effective customs clearance procedures save costs and prevent delays for companies, foster global cooperation and economic progress, and facilitate the seamless flow of commodities in international trade. Understa ..read more

Print-on-Demand is one of the most popular eCommerce ideas, expanding at a CAGR of 12% from 2017-2020. An excellent way for you to step into the business world, Print-on-Demand (POD) is the least demanding and utterly rewarding business. You can set up your business smoothly and start selling in no time. Read on to find out how you can start your online POD store and sell cool-looking customizable products. What is a Print-on-Demand Business? It is a simplified process where you sell products without actually keeping an inventory. Even though you can manufacture products and maintain stock, wh ..read more

Regardless of your prior experience, starting an online business is easier than ever in the “Internet age.” Once you decide to venture into the online selling space, the next step is to select a business idea after thorough market research and consideration. This blog is for ambitious business owners considering launching an Internet business. This article will discuss the potential for starting your own eCommerce company and a few solid business ideas you might consider in 2024. 19 Best Online Business Ideas Which You Can Start Easily 1. Start A Dropshipping Business Dropshipping is one of t ..read more

As you expand your eCommerce business across borders, the adage holds: “Many hands make light work.” Just as you need a large and more efficient team to navigate the complexities of global shipping and make your operations smooth, investing in reliable shipping solutions becomes indispensable for competing and succeeding in the international marketplace.  Ever since online shopping became a norm for many worldwide, the international courier service industry has been booming. The market size of global courier services valued at USD 438.5 billion in 2023 is predicted to reach USD 466.79 bil ..read more

Have you ever wondered why so much science and effort goes into the art of packing? When you are shipping consignments through airways, it is hard to overestimate the cruciality of well-packed cargo. Airlines are known to have a great cut capacity and the cargo prices have been known to skyrocket largely in recent times. When you pack your cargo without care, they may be subjected to great damage which can cause your business losses and lead to customer dissatisfaction.   This blog will help you understand the importance of packing your cargo right for air freight. You will also lear ..read more

The success of a business does not solely depend on a great product; it also requires excellent marketing. To market a product, companies need to use effective strategies that encourage successful brand promotion and sale of the product. A broad, comprehensive strategy for successfully promoting and selling products is called “product marketing.” A brand’s image is created and customer demands and perceptions are understood via the use of a range of product marketing strategies, tactics, and marketers. According to research, 21% (1 in 5) of product marketers have never interacted or engaged wi ..read more