As a building products marketer, it’s likely that your organization has or will come across this challenge: Multiple brands in one family. Perhaps it’s through mergers and acquisitions. Should you unify those multiple brands under one heading? If so, what steps do you need to take so that you are speaking with a clear, consistent voice to your prospects and customers? Joining host Jeff Donaldson to discuss are a host of BLD Marketing experts. You can also view this episode on YouTube here. Visit Hubs & Drivers podcast website here. Hubs & Drivers is sponsored by BLD Marketing ..read more

Will we see a recession in 2023? It’s the burning question across every segment of the economy, and that includes the construction sector. The American Institute of Architects, or AIA, recently released its semi-annual Consensus Construction Forecast. The findings are compelling, particularly for the commercial construction marketing. Here to break it down is Dave Sladack, president of BLD Marketing. You can also view this episode on YouTube here. Visit Hubs & Drivers podcast website here. Hubs & Drivers is sponsored by BLD Marketing. ----------- About our sponsor: BLD is a results-b ..read more

At least one survey says that 75 percent of B2B buyers use social media during the purchasing process. Translation: If you are a building products manufacturer, your target audiences are engaging on social media. The question is: Has your brand developed a paid media strategy for communities that include LinkedIn, Facebook, and others? How do you even get started? To outline some best practices on this episode of Hubs & Drivers are two BLD marketing experts at Amy Meyers, vice president of paid media; and Candace Howell-Williams, social media specialist. You can also view this episode on ..read more

At least one survey says that 75 percent of B2B buyers use social media during the purchasing process. Translation: If you are a building products manufacturer, your target audiences are engaging on social media. The question is: Has your brand developed a paid media strategy for communities that include LinkedIn, Facebook, and others? How do you even get started? To outline some best practices on this episode of Hubs & Drivers are two BLD marketing experts at Amy Meyers, vice president of paid media; and Candace Howell-Williams, social media specialist. You can also view this episode on ..read more

The International Builders Show (IBS) 2023 drew 70,000 construction and building product professionals to Las Vegas this February. In part two of this two-part episode of Hubs & Drivers, join host Jeff Donaldson and a roundtable of BLDers who also attended for their takeaways and insight on emerging trends. You can also view this episode on YouTube here. Visit Hubs & Drivers podcast website here. Hubs & Drivers is sponsored by BLD Marketing. About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the ..read more

The International Builders Show (IBS) 2023 drew 70,000 construction and building product professionals to Las Vegas this February. In part one of this two-part episode of Hubs & Drivers, join host Jeff Donaldson and a roundtable of BLDers who also attended for their takeaways and insight on emerging trends. You can also view this episode on YouTube here. Visit Hubs & Drivers podcast website here. Hubs & Drivers is sponsored by BLD Marketing. About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the ..read more

Google is by far the most used search engine, and building product marketers rely on Google Analytics to quantify their digital marketing efforts. Now, with the introduction of Google Analytics 4, the rules of engagement are changing in big ways in terms of what is measured and what is considered to be critical intelligence. Julia Saunders, digital strategist and senior account manager at BLD Marketing, joins host Jeff Donaldson on this episode of Hubs & Drivers to break it all down. You can also view this episode on YouTube here. Visit Hubs & Drivers podcast website here. Hubs & ..read more

The “R” word has been in the air supply for some time now when it comes to the economy. Is the U.S. economy headed for a recession? Are we already in one? There's plenty of debate out there. What’s the outlook for the building and construction industry? The American Institute of Architects recently published its Consensus Construction Forecast for 2022 and 2023, and the study has some keen insights on what we might expect as an industry.  Dave Sladack, president of BLD Marketing,  joins host Jeff Donaldson on this episode of Hubs & Drivers to break down the data. See the data her ..read more

Driving awareness for your building materials brand requires an integrated, multi-faceted strategy that consistently puts your company and its products at the top of the consideration set. How do you get there? There are many pathways, and no single tactic is a so-called silver bullet. Your strategy must at least consider paid advertising if you hope to achieve success, and that requires investment. In this episode of Hubs & Drivers, Amy Meyers, director of paid media at BLD Marketing, shares best practices when it comes to building a paid advertising program. You can also view this episod ..read more

Think about the last time you bought a car. Chances are you took it for a test drive before you signed on the dotted line. As a building products brand, put yourself in the mindset of your prospect. How can they “test drive” your product or innovation to see if it does what you say it does? A smartly written case study accomplishes this task, because it’s a testimonial about how your product performs in a real world situation. As a building products company, case study development is a critical component of your content marketing efforts.  On this episode of Hubs & Drivers, Jake Micha ..read more