'A Practical Guide to Competitive Intelligence' | Insights from a trio of CI experts
Into the Fray - The Competitive Intelligence Podcast
by Product Marketing Alliance
1y ago
In this bonus holiday special, Zena Applebaum, VP of Product Marketing at Thomson Reuters, Phil Britton, Associate Director - Business Services Group at Sedulo Group, and Alysse Nockels, Senior Director of Competitive Intelligence at Palo Alto Networks join host Will Thompson, Director of Growth Marketing at Crayon, to discuss their book, 'A Practical Guide to Competitive Intelligence ..read more
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The differences and similarities in CI at product-led and sales-led orgs | Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later
Into the Fray - The Competitive Intelligence Podcast
by Product Marketing Alliance
1y ago
In this episode of Into the Fray: The Competitive Intelligence Podcast, host Garrett Denney is joined by Matt Powell, Product Marketing Manager, Competitive and Market Intelligence. The pair discuss the differences and similarities in competitive intelligence at product-led and sales-led orgs ..read more
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Using Competitive Intelligence to Boost Product-Led Growth | Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later
Into the Fray - The Competitive Intelligence Podcast
by Product Marketing Alliance
1y ago
In this episode of Into the Fray, host Will Thompson speaks to Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later. During their chat, they discuss how Matt used Crayon to re-energize their brand building, better understand the reasons why their customers churn, and to gain firsthand experience of their competitor's products ..read more
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Creating a CI feedback loop: Building a competitive intelligence program that’s collaborative and connected to what your users really need | Aaron Stillman, AB Tasty
Into the Fray - The Competitive Intelligence Podcast
by Product Marketing Alliance
1y ago
In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Aaron Stillman, VP of Product Marketing & Education at AB Tasty. A CI program simply cannot be created in a vacuum, and Aaron has over four years of experience in making sure that everyone’s on-board by letting their true feelings be known about the process he’s building. In this episode, Erik and Aaron discuss just that: how to create an inclusive and collaborative CI program that key stakeholders can adjust to for company-wide success ..read more
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The Pen is Mightier: How competitive intelligence can influence a content marketing strategy | Ryan Law, VP of Content at Animalz
Into the Fray - The Competitive Intelligence Podcast
by Product Marketing Alliance
2y ago
In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Ryan Law, VP of Content at Animalz. Today’s guest doesn’t do product marketing for a living. He’s not an expert in win/loss analysis, and competitive intelligence isn’t something that he lists as a skill on his LinkedIn profile. Ryan's literally an authority on all things content marketing, and in this episode he discusses the other side of the competitive intelligence transaction - how he receives and internalizes great insights about rival solutions, and the ways that he uses that data to his a ..read more
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How to prioritize your competitors | Matt Tyrer, Head of Competitive Intelligence at Commvault
Into the Fray - The Competitive Intelligence Podcast
by Product Marketing Alliance
2y ago
In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon, is joined by Matt Tyrer, Head of Competitive Intelligence at Commvault. Matt discusses the first steps he takes when trying to draw boxes around your competitors, creating those competitor segments, and the role of key stakeholders in the CI process. Erik also discussed how to prioritize product management and sales on the venn diagram, prioritization of competitors, and knowing when to re-prioritize your competitors ..read more
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Analyzing your competitor's win-loss and competitive success | Penny Moran, Head of Competitive Intelligence at Zuora
Into the Fray - The Competitive Intelligence Podcast
by Product Marketing Alliance
2y ago
In this episode of Into the Fray: The Competitive Intelligence Podcast, Penny Moran, Head of Competitive Intelligence at Zuora, joins host Erik Mansur, VP of Product Marketing at Crayon. Penny has extensive experience in competitive experience and in this episode, Erik delves into her knowledge of win-loss analysis, and how it can be used to learn more about your competition ..read more
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The past, present, and future of competitive intelligence | Steve Hernan, Thermo Fisher Scientific
Into the Fray - The Competitive Intelligence Podcast
by Product Marketing Alliance
2y ago
In this episode of Into the Fray: The Competitive Intelligence Podcast, Erik Mansur, VP of Product Marketing at Crayon, is joined by Steve Hernan, Senior Manager, Strategic Business Intelligence at Thermo Fisher Scientific. Erik and Steve discuss topics including: - The growth of the competitive intelligence industry, - Shifts in the competitive intelligence space, - Types of intelligence that drive the most impact, - The role of technology in the continued growth of competitive intelligence, and - How competitive intelligence professionals can help the industry grow ..read more
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Building credibility as the owner of a CI program | Holly Jackson, Head of Competitive Intelligence at Talkdesk
Into the Fray - The Competitive Intelligence Podcast
by Product Marketing Alliance
2y ago
In this episode of Into the Fray, Erik Mansur, VP of Product Marketing at Crayon, welcomes Holly Jackson, Head of Competitive Intelligence at Talkdesk for a discussion on how PMMs can build credibility as the owner of a CI program. Holly is a competitive intelligence expert with a passion for using data to uncover competitive insights and strategic advantages ..read more
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Creating a culture of competitive intelligence | Patrick Wall, Head of Competitive Intelligence at Imperva
Into the Fray - The Competitive Intelligence Podcast
by Product Marketing Alliance
2y ago
In the third installment of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon, is joined by Patrick Wall, Head of Competitive Intelligence at Imperva. The pair discuss how to create a culture of competitive intelligence within a company, and competition as a catalyst for collaboration ..read more
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