Product Marketing to VP of Digital Marketing
The Product Marketing AI Podcast
by Sean Broderick
2M ago
This episode is sponsored by ⁠riverside.fm⁠, the leading tool for podcast and video recordings. Visit ⁠riverside.fm⁠ and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan. Season 2 has seen us discuss the many varying paths that PMM's can take in their career. Jill Roberson has charted a novel path to VP of Digital Marketing at Velir. She outlines why the skills learned as a PMM Leader at Sitecore have set her up for success as a VP. She tells us how a thirst for knowledge and learning has fuelled her career, plus h ..read more
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A new Product Marketing career path - PMM to EVP of Product
The Product Marketing AI Podcast
by Sean Broderick
3M ago
This episode is sponsored by ⁠riverside.fm⁠, the leading tool for podcast and video recordings. Visit ⁠riverside.fm⁠ and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan. What does it mean to be a true trailblazer? It's someone who breaks the mold and charts a new path for those following behind. Becky Trevino is the very epitome of this energy. She is one of the few PMMs who has made the transition from PMM leadership to overall responsibility for Product. She is also the 2022 Product Marketing Leader of the Year a ..read more
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Rock 'n' Roll Marketing: Unleashing the Unconventional with Harvey Lee
The Product Marketing AI Podcast
by Sean Broderick
4M ago
This episode is sponsored by ⁠riverside.fm⁠, the leading tool for podcast and video recordings. Visit ⁠riverside.fm⁠ and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan. ? Dive into the world of product marketing with a twist of rock 'n' roll! Harvey Lee, a maverick in the product marketing world and author of the thrilling "Backstage Pass," joins us to share his unorthodox journey and insights. How difficult is it to write a book? The answer is very. Everybody always feels like they have one good book in them. If ..read more
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PMM to CMO - The Road Less Travelled
The Product Marketing AI Podcast
by Sean Broderick
5M ago
The Product Marketing AI Podcast is back with a bang for Season 2. Kicking off with Elliott Rayner the CMO of ARION. This episode is sponsored by riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan. Elliott didn't follow a path, he created one. That path took him from Product & PMM roles in Adidas to Asics to the CMO of ARION, a running technology company. He is also an expert in residence with the Product Marketing Alliance delivering a cours ..read more
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Season 2 Trailer
The Product Marketing AI Podcast
by Sean Broderick
6M ago
Season 2 of the Product Marketing AI Podcast will return 2 weeks from now.   Our listeners are in for a treat not only because of the great lineup and guests but also because of a brand-new partnership I am announcing today with Riverside. By visiting Riverside.fm and using the code "productmarketingAI" you'll get an exclusive 20% discount off any Riverside individual plan. You can start for free by clicking here and using code "productmarketingAI" in the purchase box ..read more
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Smarter GTM at Demandbase
The Product Marketing AI Podcast
by Sean Broderick
1y ago
Jackie Palmer is the VP of Product & Industry Marketing @ Demandbase. She is also a very insightful and very fun podcast guest. We talked about how to manage corporate messaging after an acquisition, using your own software and why Slack, while amazing is the bane of her existence.  Check out Demandbase here. The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier. Sponsored by Gym-To-Market. Eat Lift Launch Repeat  Follow Jackie Palmer LinkedIn Follow Sean Broderick: Twitter | LinkedIn  ..read more
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It's the remix to Ignition Go-To-Market edition
The Product Marketing AI Podcast
by Sean Broderick
1y ago
Project Management tools, can't live with em, can't live without em. One Product Marketer turned his disdain for Project Management tools into a Go-To-Market Platform called Ignition. That man's name is Derek Osgood and we chatted all about his company and some of his favorite and most hated Product Marketing tools.  Check out Ignition here The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier. Sponsored by Gym-To-Market. The number 1 gym-obsessed apparel brand for marketers. Coming soon on Shopify. Follow Derek Osgood Twitter | LinkedIn Follow Sea ..read more
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I guess that's just the Notion
The Product Marketing AI Podcast
by Sean Broderick
1y ago
Podcast titles. Sometimes you want to go high brow, others you just want to rock a Drake pun.  Amanda Groves the Senior Director of Product Marketing at Crossbeam joins me to talk Champagne, her favorite Product Marketing tools, and the future of email as a communication medium. She tells us why Notion, Loom, and Full Story are her favorite tools, and while we are talking about drinking champagne, how she uses Crossbeam in her day-to-day. The first episode in a few months but it's a cracker. Don't miss it.  Check it out. The Product Marketing AI podcast is on a mission to make the li ..read more
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Dark Funnels & Icebergs with Jam Khan
The Product Marketing AI Podcast
by Sean Broderick
1y ago
Jam Khan the SVP of Product Marketing at 6sense tells us what Product Marketing has in common with Icebergs. Hint, a lot of it is under the surface. He also outlines why the dark funnel of hidden activity is key to the growth of his favourite tool and favourite company 6sense. Don't miss his top 4 Product Marketing tools and the one he hates.  Check it out. The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier. Huge thank you to our sponsor LoopVOC. Check em out at loopvoc.com. Follow Jam Khan: Twitter | LinkedIn Follow Sean Broderick: Twitter | Li ..read more
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Salesforce, Asana with THE voice of customer research
The Product Marketing AI Podcast
by Sean Broderick
1y ago
Lauren Culbertson, the CEO of LoopVOC breaks down the most time consuming parts of her Product Marketing job, and the tools she uses to make her life easier. Lauren outlines how she manages go-to-market launches, competitive intel and speeds up customer research using her own tools. We chatted loving and hating Asana and the advancement of Product Marketing tools in the past 3 years. The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier. Huge thank you to our sponsor LoopVOC. Check em out at loopvoc.com. Follow Lauren Culbertson: Twitter | LinkedIn Foll ..read more
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