Clicks 2 Bricks
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Clicks 2 Bricks is a podcast about multi-location marketing. Our mission is to inform and entertain multi-location marketers through interviews with CMOs, senior executives, and subject matter experts. Clicks 2 Bricks exists at this intersection of brand and performance marketing.
Clicks 2 Bricks
1d ago
How do you put your most important, valuable asset in front of folks where it’s going to matter? During this episode, Chief Marketing Officer for Tractor Supply Company, Kimberley Gardiner joins us to tell her story. She shares her unique journey of working for major automotive brands, and how she is training Tractor Supply Company employees to create authentic content that connects with their customers in ways that traditional advertising just can’t. Join us as Kimberley unpacks her experience of touching the customer experience from end to end at Tractor Supply Company, working with an authe ..read more
Clicks 2 Bricks
1w ago
What does B2B marketing look like in financial services? As today’s guest Kirti Naik explains, it’s not that different from the goals and challenges of consumer marketing, and it also offers unique opportunities for innovation in marketing. Kirti is the Head of Brand & Creative at the New York-based financial firm, Neuberger Berman, and she details what the company is currently focused on, what her role entails, how she navigates the challenges of marketing in finances, and how she defines success based on her intended performance outcomes. We also discuss how the leaders at Neuberger Berm ..read more
Clicks 2 Bricks
3w ago
With multiple formats including freestanding stores, mall locations, and convenience store co-locations, Vicki Beswick faces a fairly complex marketing challenge as the Vice President of Marketing for iconic pizza brand, Sbarro, especially now that the brand is leaning into e-commerce and delivery. Luckily, Vicki has a ton of pioneering e-commerce experience from her previous roles at Wendy’s, Express, and Bath & Body Works. She joins us on Clicks 2 Bricks today to tell the story of how the Sbarro family invented the original New York pizza slice almost 70 years ago and offer a glimpse beh ..read more
Clicks 2 Bricks
1M ago
The storage space industry has some pretty unique challenges, especially when it comes to marketing. Not only are you trying to set yourself apart in a need-based business, but you also have to manage constant churn and fluctuating occupancy rates. So what does it take to launch and maintain a successful marketing strategy in this kind of environment? And how do you go about doing it? There is perhaps no one better to answer these questions than today’s guest, Dayna Hathaway, Senior Vice President of Marketing for Extra Space Storage, where she has spent 25 years learning what it means to mast ..read more
Clicks 2 Bricks
1M ago
Nissan is the first automotive brand that we’ve had on the show and we are thrilled to be in conversation with the Chief Marketing Officer of Nissan North America, Marisstella Marinkovic! Automotive marketing is different from all the others in many profound ways, and Marisstella is here to highlight those differences and explain why her industry is the best to work in. After a quick review of her first year in her current role, our guest walks us through Nissan’s Heisman House and Big Game campaigns, how the introduction of college athlete sponsorships has changed the dynamics, how Gen Z’s ne ..read more
Clicks 2 Bricks
2M ago
Joe Artime’s journey with Moe’s Southwest Grill began as a student, slinging tacos and burritos. Today, he is the Head of Marketing for the franchise. During this episode, he joins us to discuss the new positioning for Moe’s Southwest Grill, the choice to pivot towards video content for 2024, and how the brand connects with local communities through its franchisees. Tune in as we do a deep dive into the history of the brand and its name, consider the future of the role of CMO, and explore the art of relating to customers through storytelling. Joe reveals his repositioning strategy set to take ..read more
Clicks 2 Bricks
2M ago
To become a transformational CIO, one must have key characteristics, capabilities, and leadership styles that foster followership and inspire others to embrace their vision. This is the belief of Michael Chachula, Chief Information Officer for FAT Brands, who joins us today to shed some light on what it takes to manage the marketing tech stack for 18 different restaurant brands in a total of 2,300 locations, including Fatburger, Johnny Rockets, and Fazoli’s. With a background in tech, finance, and hospitality, Michael exemplifies the well-rounded expertise needed to run tech for a multi-brand ..read more
Clicks 2 Bricks
2M ago
Shifting the relationship their customers have with AI software from a tool to a partner in the business is the main focus of our guest, and his company, today. We are excited to have with us on the show, Afif Khoury, the Founder and CEO of SOCi, the first CoMarketing Platform for Multi-Location Brands. Join the conversation as we learn more about the SOCi marketing platform, what makes their AI unique, and the crawl, walk, and run options of their model. We discuss the point solution versus the platform conundrum, how brands have responded to their platform, and thoughts on how AI will impact ..read more
Clicks 2 Bricks
6M ago
Jeanniey Walden is the founder and CEO of Liftoff Enterprises, an award-winning marketing executive, renowned work-life advocate, and host of the nationally syndicated TV show, Liftoff with Jeanniey Walden. Jeanniey attributes her success to AIR: Authentic, Inspirational, and Relatable interactions, and she applies this lens to everything she does, including her new position as CMO of Rite Aid. In today’s episode of Clicks 2 Bricks, she shares her customer-centric perspective on multi-location marketing and offers some insight into her lifelong mission to inspire others, which not only informe ..read more
Clicks 2 Bricks
7M ago
According to a recent survey, Coldwell Banker was the most recognizable real estate brand of 2021, with 91% of surveyed consumers correctly identifying the brokerage's logo. How does a business achieve this level of brand recognition? Finding the right Chief Marketing Officer is a good place to start! CMO might be his title, but “brand champion” might be a more appropriate moniker for David Marine, who has worked in the marketing group of the most recognized brand in real estate for more than 20 years. He says that his superpower is storytelling, which has enabled him to reshape the brand’s lu ..read more