There are important things to know about working for a brand vs. working for an agency. Kyle Lawrence (https://twitter.com/Kyle_R_Lawrence) joins us to discuss his transition from the agency world to the brand side, and how agency media buyers can excel when joining a job on the brand side. Kyle is the Head of Marketing at Surely Non-Alcoholic Wines, former Head of Paid Media at Cuts Clothing, and former Growth Strategist at agency Commonthread Collective. We discuss: - How Agency Media Buyers can Dominate on the Brand Side - Why understanding a P&L can help your career big time - How to p ..read more

Trust and authority are powerful psychological tools for persuasion. In this episode we go over some tactics marketers can do to add trust and authority to their ads, even for brands starting from zero with no PR/influencers/reviews. We discuss: Use a persona in video/image ads who matches the target customer How to make your creative/copy match the content your target customer loves How directly you solve their problem - especially when you can flip a vulnerability into something they're proud of Massive arbitrage for great creators/influencers compared to celebrities Sending products to tar ..read more

These traits will let you progress faster as a media buyer. This can lead to better results, career advancement, and the confidence to start our own brand. In this episode we discuss: - Have a fast media buying process - Components of a solid daily sweep in media buying - Accept that creative is the biggest lever - How exactly to "get better at creative" by practicing copywriting and testing - Always be learning more: direct response fundamentals over - Confidence & mindset is everything The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. W ..read more

Anze Markovic is a creative strategist who has built entire creative strategy departments in the most elite performance marketing agencies. Follow him on Twitter: https://twitter.com/anzedetn Timestamps: 06:02 - How to build a pool of 50+ creators/influencers to work with 07:30 - How to brief creators/influencers for UGC video content 11:20 - The most important (and misunderstood) skill to develop for ad creative 12:15 - How to make powerful hooks that immerse people in your ad 15:50 - Video script templates to test 19:20 - FBAM column setup & AIDA analysis 22:00 - Daily workflow for effic ..read more

We've all had that client that doesn't respect you even if results are great. A client's lack of respect for you can hurt their results because they're less open to trying your suggestions or doing what they need on their end to help. In this episode we dissect why clients might not respect you or your agency enough, and how you can make clients respect you more. We discuss: - Trust issues from past agencies. - When the client is actually a better marketer than the agency point-of-contact. - Setting client expectations for goals and operations. - When the point-of-contact is not an actual mark ..read more

Studying winning brands gives you great ideas quickly. On this episode we look at Surely Non-Alcoholic Wine to see what marketers can learn from their Facebook Ad Library, landing pages and website. Some awesome takeaways include: - Native-looking creatives that don't appear like an ad, so viewers are less likely to scroll passed them. - Brilliantly produced ads that you can replicate with minimal resources. - How to advertise for a unique product - Examples of positioning to make your product appear like the first of it's kind, or its own new product category. - How to bombard prospects with ..read more

You're only as good as your testing process in paid social. This episode discusses everything related to the testing process: - What variables to prioritize when you tests - The highest impact variables and the lowest impact variables - The power of efficient content creation - Why Anze Markovic (@anzedetn) is awesome - An efficient test process and strategy for agencies - Finding the bottleneck in the funnel - Small wins at each part of the funnel can have a profound impact - The most neglected part of the funnel: ATC-PUR - Iteration vs. new concepts - Budget Allocation for testing Please sub ..read more

One-time promotions can be extremely profitable on paid social. This episode will teach you how to get the most out of one-time promotions. We discuss: - How early to launch a promotion - Why earlier is better - List building funnels - Maximizing AOV even during discounts - Promotions WITHOUT discounts! - "Gift with Purchase" Offer strategy - Creative around different promo offers - Budget allocation for promos - How creatives, messaging, and target customers changing during promos Please subscribe and give us a review! Follow us on Twitter: https://twitter.com/PerformanceMtkg Andrew Soria, Pe ..read more

When you're media buying long enough, you learn the limit of media buying hacks and the importance of creative, copy, angle, offers, and overall marketing psychology. This episode outlines 5-6 extremely powerful marketing concepts that can instantly make your creative, copy, angles, and all marketing more successful. We've tried hundreds of concepts and the concepts we explain in this podcast are some of the most actionable, easy to put into your daily workflow as a paid social media buyer. These concepts have been used for over 100 years by greats like David Ogilvy, Eugene Schwartz, Claude Ho ..read more

All of the best marketers throughout history display these 5 traits summed up by Eric Carlson. The PMP crew, all seasoned veterans of performance marketing, discuss these traits and examples of how to use them in performance marketing roles today.  Link to Eric Carlson's Twitter thread: https://twitter.com/ecomericcarlson/status/1479855279286140931?s=20&t=33vpu6UfIxvUQLesdOHIFw The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. High-impact strategies and processes around creative, copy, angles and marketing psychology, that you can ad ..read more