Each piece of your marketing campaign needs attention to detail. With your email marketing, you need to ensure your design, structure and embedded links are done with intent and purpose. Listen to the audio version of our recent blog, ? ?????? ????? ????????? ???????? ?? ?????, to improve the quality of your email marketing and potentially increase your open rate. . . Written ..read more

The value in using Google Ads in your marketing strategy can be massive—if executed and analyzed properly. Learn how to run your Google Ads account and what metrics to observe by listening to the audio version of our most recent #BaerNecessities blog, ??? ?? ????????, ??????? & ??????? ????????? ????? ???? ?????? ???. . . Written: How to Identify, Measure & Achieve Marketing Goals with Google Ads ..read more

Another Baer Den episode where we interview a small business marketing personality. Matt Froehlich welcomes Mike Mitch the Director of Marketing and Creative for Portesi Italian Foods to the podcast. They discuss Mike's journey during the early days into the marketing industry, his transition to working within the family business and how those two opportunities combined themselves into a marketing career. Listen, Share, Like and Subscribe ..read more

While generations phase in and out of the workforce, trends change. A recent trend, “gigs,” is having multiple jobs that allow you to achieve the salary of a full-time worker while having the freedom of a part-time employee. Learn about the pros and cons of gigs by listening to the audio version of our recent blog below. . . Written: The Pros and Cons of the Gig Economy ..read more

Do you ever talk to your smartphone, ask it a question and wonder why you were served that exact information? Just like when typing in a query through Google or Bing, there are ways certain content ranks higher in search results. Listen to the latest audio version of our blog, ????? ??????: ? ??????? ?? ???? ??????, to better understand how to optimize your business during a voice search. . . Written ..read more

What can nostalgia do for your brand? Nostalgia can tap into consumer emotion which is a huge aspect to selling! Listen to the audio version of our blog, ?????????? ????????? ??? ????????? ???????, to learn how you can incorporate it into your own strategy. . . Written ..read more

Do visitors to your company website tend to come and go and, unfortunately, leave without you ever hearing from them? Listen to the audio version of our new blog, ??? ?? ??????? ??????? ???????????, for ideas on how to make your website more effective. . . Written ..read more

Season 2 of Baer Den launches as Green Bay, Wisconsin hosts an NFL playoff game. Matt Froehlich is joined by Nick Meisner, Vice President of Digital Marketing at Discover Green Bay. They discuss the impact that Discover Green Bay has on the community, how they are funded, Nick's favorite attractions in the area, events coming to Green Bay and how marketing has changed during his 11 years in the industry. All that and more on the latest #BaerDen podcast episode ..read more

A new year is here and it is time to take inventory of your current digital marketing strategy. Whether you use one or two digital tactics or have an entire toolbox full, listen to the audio version of our blog, ??? ? ??????? ????????? ?????????? ??? ???? ??? ????, for inspiration in 2022. . . Written ..read more

People use Google for 63,000 search queries every second. The reason for a consumer to use their preferred search engine does differ. Listen to the audio version of our latest  blog, ???? ?? ?????? ??????? ? ????? ??? ?????????, to learn what research and buying intent are and how to optimize content for these searches. . . Written: ???? ?? ?????? ??????? ? ????? ???  ..read more