Recruitment from A to Z
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Welcome to Bayard's Recruitment from A to Z, hosted by the Vice President of Client Services, Andrea Abbott, and the Senior Director of Marketing and Employer Brand Strategy, Zach Tweddell. Andrea and Zach cover topics from A to Z in the realm of recruitment advertising and talent acquisition, speaking to a variety of both internal and external industry experts along the way.
Recruitment from A to Z
1y ago
08: On this installment of Recruitment from A to Z, Andrea and Zach are joined by Bayard’s Senior Advertising Director, Phil Roberts. Together, with the help of Whiskey Gingers (sans ice), they recount the eventful tale of his start at the agency and discuss his role in Bayard’s growth. Phil also touches on the importance and evolution of tracking and reporting in advertising, the necessary ingredients for a successful client-agency relationship, and how recruitment marketing went from being neglected in terms of budgets to finally getting a seat at the table ..read more
Recruitment from A to Z
1y ago
06: Larry Jacobson, Global Head of Talent Acquisition at SimpliSafe, sips on tequila alongside Andrea and Zach to discuss how talent acquisition went from cost center to strategic advantage during COVID. The three deep dive on the shifting dynamics of TA through the years (especially through the past 16 months), the benefit of treating candidates and employees like customers, and how the option of remote work has changed TA and hiring processes permanently ..read more
Recruitment from A to Z
1y ago
04: Sykes’ Jen Bartels (JB), Director of Talent Acquisition Shared Services, sits down with Zach and Andrea to dissect authenticating employer brand during the hiring process, how to successfully approach high-volume hiring to increase the quality of hires, and the power of empathy and human touch in talent acquisition. JB also shares the moment she knew her future was in talent acquisition, how she maintains a work-life balance, and the silver lining to working from home ..read more
Recruitment from A to Z
1y ago
03: In this episode, Andrea and Zach are joined by Alex Anema and Megan Weinert, Bayard’s directors of social media and search engine marketing. The digital duo tackles what does and doesn’t work in digital advertising, getting more comfortable with experimenting with out-of-the-box ideas, and how to use digital to improve employer brand ..read more
Recruitment from A to Z
1y ago
02: Recruitment from A to Z welcomes Eric Holwell, Bayard’s own SVP of Strategy (one of many titles he’s held at the agency). With Old Fashioneds in hand, the trio discusses Eric’s life as a ski bum, life in the Beaver State, technology that could benefit talent acquisition and employer brand, and the black hole that agencies are trying to fill to improve user experience ..read more
Recruitment from A to Z
1y ago
00: Welcome to the debut episode of Recruitment from A to Z! During this trailer, hosts and industry veterans Andrea Abbott and Zach Tweddell introduce themselves, introduce Bayard Advertising, and explain why they decided to start a podcast in the first place. Andrea and Zach kick off their journey into podcasting by laying out their promise to explore and dissect topics from A to Z in the recruitment advertising sphere, picking the brains of industry experts throughout their journey ..read more