If you’re reading this blog, you’ve probably seen it all – keto, atkins, paleo, carnivore, low-fat, the list goes on. What pretty much all popular diets have in common is their emphasis on maintaining healthy blood glucose. It’s now accepted common sense that we should try to keep glucose in a reasonable range, without excessively high peaks or low troughs. Vault Caffeine-Free Brain Energy Drink is powered by a whopping dose of two forms of BHB – Free-Acid D-BHB and Potassium D-BHB… a combination that feels downright phenomenal And of all the systems in the body, there’s none more sensitive ..read more

“We have a new product called Brain Power which is a fantastic nootropic. It is good to go. It is really good — it’s like a really CRISP focus, I can feel it. If I’ve got to get on stage like this morning when I presented here, I did 15 minutes but got 3 and a half hours of sleep last night, so before that I took Brain Power. So something like that will lead me to take Brain Power if I’ve got to get up and do something with cognitive requirements.” — Jocko Willink on PricePlow Podcast Episode #132 Introducing Jocko Brain Power Nootropic – Work Harder And Smarter Jocko Willink is a huge beli ..read more

For Episode #131 of the PricePlow Podcast, we sat down with Rob Rogers from Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. Ketone Labs is best known for selling goBHB, the patented exogenous BHB dietary supplement ingredient — which is the main topic of this podcast. Rob and his business partner Gary Millet recently marked their 10th anniversary working together. This was filmed on a morning before the doors of Expo West started, and Rob brings a strong message: goBHB is back on the Market! Rob Rogers of Ketone Labs joins PricePlow for Episode 131 to e ..read more

At SupplySide West 2024, one of the biggest events was a panel discussion held at the Kyowa Hakko USA booth, featuring a star-studded cast of influential industry advocates: Dan Lourenço – Founder and CEO of Ghost Joey Savage – Chief Scientific Officer of Glaxon Chris Lockwood – VP of Scientific Affairs at Nutrabolt David Sandler – Scientific Consultant and COO of Jupiter Wellness The topic of the panel was The Growth of Branded Ingredients, with an initial focus on Cognizin Citicoline, an ingredient used by everyone listed above. The episode offers fresh and unique perspectives from each m ..read more

The man, the myth, the legend — TJ Humphreys — joins PricePlow Podcast for Episode #114 to talk about All Black Everything (ABE), a new dietary supplement brand in America based upon UK-based Applied Nutrition’s pre-workout supplement. The man, the myth, the legend TJ Humphreys joins the PricePlow Podcast for Episode 114 to talk about All Black Everything, and their new ABE Pump with Nutrition21’s Nitrosigine Mike and Ben joined TJ in Plano, TX to get TJ’s entire backstory, which starts at Lone Star Distribution, VPX Sports, and then the legendary run at ProSupps. After a quick pit-stop at R ..read more

NNB Nutrition has done it again, releasing a higher-yield, patent-pending form of Alpha-GPC named GeniusPure that can go as high as 90% while maintaining stability![1] This article discusses the problem and introduces the NNB Nutrition solution. Alpha-glyceryl phosphoryl choline, otherwise known as alpha-GPC, quickly rose as a star in the world of multi-ingredient supplement formulations, especially as nootropic supplements took off in the 2010s. NNB Nutrition is proud to announce GeniusPure Alpha-GPC, which is patent-pending stabilized alpha-GPC at 70% or 90%! Nearly all supplement industry ..read more

If you’re a regular reader of the PricePlow Blog, then you know that we’re huge fans of Cognizin®, a patented and trademarked form of citicoline developed by Kyowa Hakko. The latest study performed on Cognizin® Citicoline was published in 2021, showing improved memory in healthy older adults.[1] We wrote a deep-dive on Cognizin in the article linked above, so you can read that if you want the full story. Today, however, we’re going to specifically zero in on the most recent study to use Cognizin, which was published in 2021 and showed memory improvements in older adults.[1] First, here’s a s ..read more

nooLVL is a dietary supplement ingredient from Nutrition21 that has a clinical study supporting its use on gamers — who were playing modern games in the research trial! Our world is one with an ever-shifting limelight – various things come and go, each capturing facets of attention for small periods of time. nooLVL is a new ingredient from Nutrition21 that is the first to have a clinical study on it specifically performed on gamers — who were playing modern games! We’ve seen a variety of trends gain significant traction in multiple sectors. In the supplement industry, we’ve witnessed the pop ..read more

Hot off the press from Ben Hartman’s social media accounts, it’s a new nootropic supplement coming from Morphogen Nutrition: COGNIGEN is Coming. Judging from the two pictures shared so far on August 7, 2023, here’s what was first teased: So the first day’s leaks tell us: Morphogen is staking out a claim for themselves as meticulous supplement engineers, which can be seen clearly with their AlphaGen pre-workout formula. It’s a nootropic powder with 20 servings and 7.1 grams per serving The first ingredient is 3 grams of L-Tyrosine There’s a Strawberry Mango Margarita (“Fiesta”) flavor Mor ..read more

“Fast-paced,” “high-stress,” and “non-stop” are just a few adjectives to describe the world today. We’re always balancing multiple objectives — family, work, recreation, exercise, health, all of which demand large amounts of physical and mental energy. Unfortunately, our efforts are not always enough, and it’s easy to feel weighed down by fatigue, stress, and mental exhaustion. While rest and recovery are some of the best ways to feel restored, there may be another way to get a bit of a boost. Rhodiola: The Adaptogen Powered by Salidroside. In this article, we dive deep into rhodiola, and tak ..read more