In May of this year, we announced the formation of a new ingredient developer named Aura Scientific, who introduced four novel ingredients: NeuroRush (coffee fruit extract for mood and focus) EndoFlo (blend for blood flow and athletic performance) CapsiBurn (red pepper extract encapsulated in CLA) ProtoTest (DHEA/testosterone booster with protodioscin) A few cutting-edge brands […] Continue Reading → The post EndoFlo: Enhancing Vascular Health, Pumps, and Workout Performance first appeared on The PricePlow Blog ..read more

Natural Stacks Focus Bites bring enfinity paraxanthine to a chewable format, with an added hit of vitamin B12 in tow – get focused in one bite! For the longest time, stimulant-based energy formulas have been driven by the ubiquitous king of legal stimulants: caffeine. Since time immemorial, cultures and civilizations have been built on the back of coffee, tea, and other sources of the wonder-stim. There are some issues with caffeine, though: It affects everybody differently, and some people have issues with tolerance. In addition, caffeine can cause unwanted side effects like jitters and the ..read more

In episode #138 of the PricePlow Podcast, we introduce you to Gary Millet, the co-founder of Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. This is a continuation of Episode #131 with Rob Rogers, Gary’s business partner. In the previous episode, Rob explained how goBHB was back on the market, and took us through some of the business dealings over the past decade with the ingredients. Gary Millet of Ketone Labs / goBHB joins the PricePlow Podcast for Episode #138 to talk about the future of BHB research and exciting new applications to come. With Gary ..read more

Every few years, a new company comes around and turns the dietary supplement industry on its head. Sometimes it’s a brand like GHOST (2016), a novel ingredient developer like NNB Nutrition (2019), or an athlete partnership like Chris Bumstead at Raw Nutrition (2021). PricePlow was on the ground floor covering the above three, and we’re confident to say that we’ve found the next major industry innovator: Aura Scientific A new novel ingredient developer named Aura Scientific has launched, with four new ingredients that include a feel-good coffeefruit extract named NeuroRush. Get the first peak ..read more

In the last decade or so, pre-workout supplement formulas have increasingly emphasized ingredients that improve mood, focus, and cognitive performance – in a word, nootropic ingredients. The future of performance supplements: Bringing together physical and mental gains Zynamite is PLT Health’s Next-Gen Brain and Body Support Ingredient, harnessing the power of ≥60% mangiferin from mango leaf extract Improving mood and mental energy can play a huge role in one’s motivation and enjoyment for exercise, and thus improve athletic performance indirectly. But as it turns out, putting nootropics int ..read more

If you’re reading this blog, you’ve probably seen it all – keto, atkins, paleo, carnivore, low-fat, the list goes on. What pretty much all popular diets have in common is their emphasis on maintaining healthy blood glucose. It’s now accepted common sense that we should try to keep glucose in a reasonable range, without excessively high peaks or low troughs. Vault Caffeine-Free Brain Energy Drink is powered by a whopping dose of two forms of BHB – Free-Acid D-BHB and Potassium D-BHB… a combination that feels downright phenomenal And of all the systems in the body, there’s none more sensitive ..read more

“We have a new product called Brain Power which is a fantastic nootropic. It is good to go. It is really good — it’s like a really CRISP focus, I can feel it. If I’ve got to get on stage like this morning when I presented here, I did 15 minutes but got 3 and a half hours of sleep last night, so before that I took Brain Power. So something like that will lead me to take Brain Power if I’ve got to get up and do something with cognitive requirements.” — Jocko Willink on PricePlow Podcast Episode #132 Introducing Jocko Brain Power Nootropic – Work Harder And Smarter Jocko Willink is a huge beli ..read more

For Episode #131 of the PricePlow Podcast, we sat down with Rob Rogers from Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. Ketone Labs is best known for selling goBHB, the patented exogenous BHB dietary supplement ingredient — which is the main topic of this podcast. Rob and his business partner Gary Millet recently marked their 10th anniversary working together. This was filmed on a morning before the doors of Expo West started, and Rob brings a strong message: goBHB is back on the Market! Rob Rogers of Ketone Labs joins PricePlow for Episode 131 to e ..read more

At SupplySide West 2024, one of the biggest events was a panel discussion held at the Kyowa Hakko USA booth, featuring a star-studded cast of influential industry advocates: Dan Lourenço – Founder and CEO of Ghost Joey Savage – Chief Scientific Officer of Glaxon Chris Lockwood – VP of Scientific Affairs at Nutrabolt David Sandler – Scientific Consultant and COO of Jupiter Wellness The topic of the panel was The Growth of Branded Ingredients, with an initial focus on Cognizin Citicoline, an ingredient used by everyone listed above. The episode offers fresh and unique perspectives from each m ..read more

The man, the myth, the legend — TJ Humphreys — joins PricePlow Podcast for Episode #114 to talk about All Black Everything (ABE), a new dietary supplement brand in America based upon UK-based Applied Nutrition’s pre-workout supplement. The man, the myth, the legend TJ Humphreys joins the PricePlow Podcast for Episode 114 to talk about All Black Everything, and their new ABE Pump with Nutrition21’s Nitrosigine Mike and Ben joined TJ in Plano, TX to get TJ’s entire backstory, which starts at Lone Star Distribution, VPX Sports, and then the legendary run at ProSupps. After a quick pit-stop at R ..read more