Similar to Oprah, Madonna, Apple, and Google, Amazon is now a household name. According to eMarketer, Amazon had an estimated 167.2 million Prime Members in the US alone in 2023—about half of the entire country’s population. Amazon has long gone uncontested as the world’s favorite online marketplace. But as online shopping has grown significantly over the past decade, there’s one marketplace that’s starting to catch up—Walmart. Who are Amazon’s Competitors? Walmart   Amazon currently dominates the US e-commerce market with roughly 40% market share. Walmart has less than 10% but has grown ..read more

Earth Day is only a few weeks away, but practicing sustainability and deploying climate-friendly strategies for your brand can be celebrated year-round. Amazon has made it easier than ever to help consumers discover climate-friendly brands while encouraging businesses to take part in protecting the natural world. Some examples of sustainable practices businesses can be rewarded for are: Products made with great efficiency and maximum carbon reduction can be certified by Energy Star. Products made meeting standards that promote safety, sustainability, and empowerment in the workplace can be Fa ..read more

In today’s rapidly evolving digital marketplace landscape, reaching diverse audiences has become increasingly important for brands seeking to expand their reach and maximize their impact. One powerful and ever-evolving tool that has emerged as a resource specifically for those brands doing business on Amazon is the US Spanish Ads program. This program allows advertisers to connect with Spanish-speaking consumers in a more meaningful and intentional way.   What is the Spanish Language Ads Program?   US Spanish Ads equip brands to reach a wide range of Spanish speakers in the US. Goin ..read more

Brand Stores are a unique feature on the Amazon site, serving as dedicated storefronts for brands. Using the Brand Store, consumers can immerse themselves in both product and brand discovery. This helps improve the shopping experience for customers, mirroring what they’re used to seeing on each brand’s dotcom site. But beyond the consumer-facing side, Amazon Brand Stores also provide a wealth of consumer data that can inform your internal strategy. With recent engagement updates by Amazon that showcase average consumer Dwell Times (time spent on a page) and Bounce Rate (the rate at which consu ..read more

Venturing into direct-to-consumer (D2C) territory from a standard business-to-business (B2B) operation isn’t always the smoothest transition. There’s a lot to navigate. Throw in the nuances of Amazon and other marketplaces, and it can be a task that’s even more daunting.    D2C eCommerce Case Study For those brands that are ambitious enough to seize the opportunity, there’s potential for big gains in consumer engagement, market exploration, and revenue with a D2C business model. Sometimes all you need is a little guidance. This proved true for a workwear apparel company, which in 201 ..read more

  At Macarta, our team doesn’t just manage brands; we nurture relationships. In fact, it’s at the core of what we do. As our mission states,    “We are on a mission to revolutionize the retail industry and bring human connection into every aspect of our business.”   The brand-customer relationship is a guiding principle that each of our teams lives out every day. In today’s blog post, we catch up with a few members of our Brand Management Team to learn more about what they do, how they do it, and what it means to help our brand partners succeed in the world of retail media ..read more

With the successful rise of competitive marketplaces, and with the industry as a whole experiencing an incredible growth rate, 2024 is shaping up to take sellers to new heights. With a variety of marketplaces, sellers have a unique opportunity in the year ahead to take advantage of exciting advancements in digital advertising and retail media, whether on Amazon, Walmart, Target, or others. Our highlighted trends and 2024 predictions run the gamut this year, with Amazon rolling out new streaming ads for sellers, Walmart opening new marketing avenues within video game metaverses, an industry-wid ..read more

For the Macarta team, 2023 was a pivotal year in the most promising way. The year marked significant milestones for our company and laid the foundation for what promises to be an even more impactful 2024.   In 2023, our global family continued to grow. We proudly welcomed 9 new faces to Macarta US, 15 new members in Macarta Brazil, and a whopping 30 new faces to Macarta Mexico. The launch of Macarta Europe, based in Spain, also took place in 2023 with a seasoned ex-Amazon leader at the helm. That means Macarta now operates in 67 markets across 14 countries.    Celebrating Succes ..read more

It’s no secret that sales, whether through brick-and-mortar or online, peak during certain times of the year. Retail’s Big Three (Amazon, Walmart, Target) consistently hit the jackpot during holidays and major sales events, providing opportunities for sellers on each marketplace to: Maximize sales Reach new customers Increase brand awareness    To maximize your return throughout the 2024 holidays, as a vendor or seller on these marketplaces, consider the significant dates where your brand can boost sales. You can stand out from the crowd, especially during those saturated sales eve ..read more

The Paid Search Manager (Retail Media) will own Macarta’s advertising strategy & execution for brands that run ads across Amazon, Walmart, Petco, Chewy, Target etc. This will include paid search and sponsored display for Macarta’s clients advertising with Walmart, PetCo, Target, Kroger and others. The Paid Search Manager will work closely with Macarta’s Brand Management team, Creative Team, Business Intelligence Team & Amazon Advertising teams. The Paid Search Manager will report to the VP of Strategy & Client Services. CORE RESPONSIBILITIES Primary Objectives: Own and maximize Ma ..read more