Since 2019, Amazon offers three different bidding strategies for Sponsored Product Ads (SPA). In addition to fixed bids, there are two dynamic bidding strategies to choose from, which allow bids to be adjusted based on the customer's purchase probability. These bidding strategies include "Dynamic bids - down only" and "Dynamic bids - up and down". In the following, we will first explain these strategies and the placement bids before presenting an analysis that compares the different bidding strategies and the performance of bids by placement. Based on these results, we conclude with recommend ..read more

If you sell a product or service online, reaching the right audience with your ads is crucial. A demand-side platform (DSP) can help with this, but not everyone knows what it is or how to use it. If you're new to the world of DSP, you've come to the right place. This article will explain in simple terms what a DSP is and how it works. It will also discuss how you can benefit from Amazon's powerful DSP, whether or not you sell products on Amazon.com. Let's get started ..read more

Amazon sellers looking to scale their businesses know the importance of Amazon fulfillment centers. These facilities simplify the process of storing and shipping products to customers, enabling sellers to focus on different aspects of their business. But what exactly is an Amazon Fulfillment Center? Why is it sometimes called a “distribution center”? And what other benefits do sellers get? To answer these questions and more, it’s helpful to understand the following knowledge, workflow, and logistics involved in Amazon's fulfillment services.   ..read more

Could your next big marketing opportunity lie between the scenes of your favorite series on Prime Video? With TV series, blockbuster movies, Amazon Originals and live sports, Prime Video offers a premium entertainment platform used by over 167 million viewers. With Prime Video Ads (PVA), for the first time, advertisers now have the opportunity to reach a global streaming audience at scale as they stream on desktops, mobile devices and connected TVs (CTVs). Over the course of calendar year 2024, video ads in Prime Video content will be launched in 10 countries, giving advertisers a new oppor ..read more

No doubt, Amazon is the largest e-commerce platform and third-largest digital advertiser in the world. Amazon has exhibited remarkable growth, showcasing exceptional momentum and rapid expansion in the advertising industry. This positions Amazon as a strong contender to potentially surpass the current leaders in the near future. Their growth is exponential as their ad business generated $12.06 billion during the third quarter of 2023, which is 26.3% if compared with the third quarter of 2022. While business experts have projected a massive surge before the third quarter of 2024, it's importan ..read more

The Prosper Show is a fair where the industry's experts gather to share their knowledge, discover new trends and build business relationships. You can expect in-depth insights, practical tips and the opportunity to interact with like-minded people from around the world. Whether you're a seasoned seller or just starting out, the Prosper Show has something for everyone.     All facts at a glance What you can expect: From inspiring keynote speakers to interactive workshops and networking events, the Prosper Show offers an extensive program covering every aspect of e-commerce ..read more

Learn how to maximize the power of programmatic advertising with Amazon DSP to effectively target your audiences both on and off Amazon at our upcoming DSP Summit. After the success of last year's event, we're excited to host it again and offer you the chance to gain valuable insights and expand your network with over 100 digital advertisers. Don't miss this opportunity to deepen your knowledge and learn about the latest developments in digital marketing. Meet e-commerce managers, CMOs, media selling agencies, programmatic advertisers, car OEMS and insurance companies from every industry ..read more

What is Full-Funnel-Marketing? A marketing funnel describes the journey that a potential customer takes from the initial awareness stage, through consideration and purchase decision, to customer loyalty. Full funnel marketing encompasses all of these stages and aims to develop prospects into customers. Full funnel marketing starts at the top of the funnel and considers the customer's needs at all stages of the funnel ..read more

In the dynamic world of digital marketing, e-commerce brands frequently focus on optimizing website components like text and SEO for better Conversion Rate Optimization (CRO). Yet, one often overlooked but highly impactful area is the optimization of video content. Considering the exceptional role of video in elevating e-commerce conversion rates, it’s crucial to give this format its due importance ..read more

After seven successful events, E-commerce Berlin Expo 2024 is now entering its eighth edition. Over a period of seven years, EBE has established itself as one of the leading e-commerce trade fairs in Germany. With an expected attendance of more than 11,000 participants and over 250 exhibitors, the event will once again be an important meeting place for the e-commerce industry.   All facts at a glance Date: February 22, 2024 Location:   STATION Berlin, Luckenwalder Str. 4-6 BidX booth: Visit us at our booth E4.2! It is best to book an appointment with us directly to ..read more