Marketing Week » Amazon
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Marketing news, analysis, opinion and insight featuring Amazon. Marketing Week is the only UK publication focused exclusively on the needs and interests of marketing professionals.
Marketing Week » Amazon
11M ago
It’s hard to imagine Amazon as vulnerable. But after Covid, demand dropped while the costs of expensive fulfilment capacity set up during the crazy times continued. Almost a trillion dollars’ worth of turnover netted out a loss of $2bn in 2022. With this peril in the background, the advertising business, where Amazon sells access to ..read more
Marketing Week » Amazon
1y ago
Amazon is reportedly pausing the aggressive UK rollout of its Amazon Fresh convenience stores, following lacklustre sales at its 19 existing London locations ..read more
Marketing Week » Amazon
2y ago
Amazon Studios’ marketing boss Ukonwa Ojo explains why every mistake is an opportunity and why she sees empathy as a critical enabler for building relationships with customers ..read more
Marketing Week » Amazon
2y ago
After a year under lockdown, many marketers are turning to thoughts of next steps and new ways of working ..read more
Marketing Week » Amazon
2y ago
Amazon tops Kantar BrandZ’s list of the world’s 100 most valuable brands for the third year in a row, as a host of global businesses bounce back with a vengeance despite the trials of lockdown ..read more
Marketing Week » Amazon
2y ago
Reading the ‘tea leaves of culture’ and choosing to prioritise empathy are reasons why the global ecommerce giant continues to grow at pace, according to Amazon Studios CMO Ukonwa Ojo ..read more
Marketing Week » Amazon
2y ago
Brands can create memories and help support sales by offering innovative experiences for consumers at the time and place they want to engage ..read more
Marketing Week » Amazon
2y ago
As third-party cookies are phased out and the threat from ecommerce giants intensifies, retailers in search of new revenue streams are realising the potential of the data in their loyatly schemes ..read more
Marketing Week » Amazon
2y ago
Newly leaked documents suggest Amazon has begun a concerted push to become a grocery retailer on the British high street. Our columnist looks at why it will eventually triumph, and why this new move is a big part of the omnichannel revolution ..read more
Marketing Week » Amazon
2y ago
After Marketing Week’s Career and Salary Survey data suggested many businesses are doubting the value of apprenticeships, the apprentices themselves explain why brands are missing out ..read more