Table of Contents It is impossible to do well on Amazon without a healthy account. Amazon wants the best possible shopping experience for its customers, holding sellers to high standards to achieve this goal. Violating any of Amazon’s policies negatively affects your Amazon account health, leading to listing suppression and in some cases suspension. In […] The post Amazon Account Health Updates appeared first on ..read more

Table of Contents The goal of every marketer is to put the right ads in front of the right customers at the right time. Gigantic online markets like Amazon contain a staggering number of competitors all trying to sell similar products. This makes it incredibly difficult to reach your customers with normal ad campaigns. Targeted […] The post How to Use Targeted Advertising to Build Effective Campaigns appeared first on ..read more

Table of Contents In a perfect world, every customer you market to would immediately see the value of your brand and your products. In reality, different customers have different needs, different means, and different motivations. This is why it is so important for online sellers to identify unique customer segments. The unique messaging and services […] The post Using Customer Segments to Boost Conversion Rates appeared first on ..read more

Table of Contents One of the hardest things to do in today’s online marketplace is grow a brand in a sustainable way. Most strategies either feel slow and plodding or risky and uncertain, and while ‘slow and steady’ wins the race, even the most steady-handed brand owners will occasionally put everything on the line in […] The post 4 Keys for Sustainable Business Growth appeared first on ..read more

Table of Contents Amazon recently rolled out new features to help brands improve conversions using A/B or split testing. Under the Manage Your Experiments section, you will now find two new Keyword Test Features. The first is a Title and Image notifications feature that will automatically inform you if a proposed keyword test is too […] The post 5 Questions to Ask Before A Keyword Test appeared first on ..read more

Table of Contents Ever ignore a check engine light only to have black smoke suddenly start pouring out from under the hood of your car? Even if this hasn’t happened to you personally, it’s fair to say such an event would grab your attention. Most E-commerce marketing campaigns are like those little lights on your […] The post E-Commerce Marketing: How to Grab Attention appeared first on ..read more

Table of Contents Amazon’s business model created a massive and loyal customer base by following one rule: make it easy for customers to find what they are looking for. Although this approach seems simple enough, Amazon’s conversion rate remains exceptionally high compared to other online retailers. In this blog post, we explore 4 ways you can […] The post 4 Ways to Improve Your Amazon Conversion Rate appeared first on ..read more

Boring is Good: Creating Sustainable Growth with Kaspien Kaspien has a deep appreciation of how difficult it is to grow a brand online in a sustainable way. We’ve been through major ups and downs over the past 13 years and know from experience that chasing revenue with the hopes of future profits can be risky. As a result, […] The post Webinar-Creating Sustainable Growth appeared first on ..read more

Boring is Good: Creating Sustainable Growth with Kaspien Kaspien has a deep appreciation of how difficult it is to grow a brand online in a sustainable way. We’ve been through major ups and downs over the past 13 years and know from experience that chasing revenue with the hopes of future profits can be risky. As a result, […] The post Webinar-2022 Mid-Year Review appeared first on ..read more

Table of Contents 2022 began with high hopes for supply chain recovery after nearly 2 years of disruption. Despite this hopeful start, the reality of ongoing challenges due to worldwide shortages, rising labor costs, and unexpected geopolitical disruptions have left even the most experienced logistics experts scrambling to keep up as e-commerce brands look to […] The post Creating Supply Chain Resilience appeared first on ..read more