When you run Sponsored Display campaigns, as many advertisers are now doing, you might start to encounter a pattern. The conversions on your impressions-based ad campaigns are eerily high. First, a quick review: With Sponsored Display, you can attribute your campaigns using a per-click model, where you are only charged if a shopper actually clicks your ad.  Or you might need to opt for a per-impressions model, where you are charged for every one thousand impressions.  This latter model is called VCPM (Viewable Cost per Mille). In the VCPM model, the Sponsored Display ad is credited ..read more

You have probably had the experience: You look back at an ads report or a sales report in Seller Central, and you realize the historical data has changed. Even when the time range you select is the same—say, April 1 to April 30—the numbers might vary week to week.  Historical data changes are a regular part of the Amazon ecosystem. Remember, your Amazon reports are merely a snapshot in time.  As new information comes to light—about traffic, returns, or sales conversions—your reports are going to change, too. Changing historical data is not a cause for concern. Amazon is always tweak ..read more

Sponsored Display is getting some big upgrades.  For a long time, Sponsored Display ads—which surface both on- and off-Amazon—have been a bit of an afterthought among the sponsored ads stack. SD is not nearly as popular as Sponsored Products or Sponsored Brands ads. It’s easy for busy marketers to forget to experiment with them.  But at Intentwise, we’re seeing a growing number of clients embrace Sponsored Display ads. According to Intentwise’s own data, Sponsored Display ads make up 3.7% of non-DSP Amazon ad spend, but they are 6.9% of non-DSP ad revenue.  That’s because they ..read more

What are all of the Amazon seller fees? When you sell on Amazon, it can be difficult to keep track of all of the overlapping charges you are paying for.  Depending on your category and on the choices you make around shipping and fulfillment, you might be forking over a very different percentage of your earnings to Amazon. But having a clear understanding of the fees you pay and how they impact each of your products is essential to the success of your business.  Big picture, the cut of your earnings that Amazon takes has continued to go up in recent years. Amazon took slightly over 5 ..read more

You have probably heard that Amazon is adding a bunch of new fees related to warehousing, inventory, and returns.  Many brands worry it’s going to dramatically impact their bottom line—but how worried should you (or your clients) be?  To answer that question, you need to build a clear understanding of your profitability at the ASIN level and all of the various fees that go into it.  Sure, the extra cost of Amazon’s new fees might be a big problem for certain products. But it also might not have as much of an effect on others.  Here’s everything to know about the new fees—a ..read more

What is Amazon’s Choice? Amazon’s Choice is a badge that appears next to a product in search results. Essentially, an Amazon’s Choice product gets Amazon’s seal of approval. It tells shoppers that a product is high quality, at least in Amazon’s view.  Amazon’s Choice is decided algorithmically, which means that you don’t have to get lucky and hope an Amazon employee stumbles across your product in order to get the badge. In theory, anyone with exceptional metrics can get it.  For brands, achieving that Amazon’s Choice label might be the surest way to stand out in a crowded page of s ..read more

For many brands, Subscribe & Save is their most important loyalty program on Amazon. About 35% of all shoppers have at one point subscribed to a product on Amazon.  There’s a clear benefit. When someone subscribes to your product, you guarantee that they will reorder. No spending on re-targeting campaigns is necessary.  The problem is, there’s a lot of uncertainty floating around about what data you can track.  SnS is vital for your profitability calculations, your upselling strategy, and even your customer loyalty analysis. But what data can you actually get from Subscribe ..read more

What is Walmart Seller Center? Seller Center is Walmart’s portal for brands with products on Walmart.com. Seller Center is where you can access all of your retail data—meaning sales, returns, and inventory data.  It is also where sellers can make larger decisions about their shipping and fulfillment systems, analyze the effectiveness of their product pages, and more.   Here’s what you need to know about Walmart Seller Center.  Which metrics can you track in Walmart Seller Center?  In Seller Center, you can access real-time data about all types of retail metrics. Selle ..read more

Marketers are eagerly building ways to track their shopper journeys across multiple channels. That was one of our big takeaways from Prosper Show 2024, which our team attended last week. AI was a major talking point of the conference, of course, but we were especially drawn to the discussion about how best to analyze data across channels.  Here’s what we noticed. Especially as the e-commerce landscape becomes more diffuse, brands are waking up to the fact that their DTC sites don’t exist in isolation from third-party sites like Amazon and Walmart.  It’s not just because of the incre ..read more

Have you optimized your Amazon listing? Making the most of your Amazon listing is one of the most important parts of selling on Amazon. A well-written, well-designed listing makes you look professional and convinces shoppers to buy from you. It also encourages Amazon to rank your product highly in search results. What is an optimized listing on Amazon? When we say “optimized listing,” we mean one that is retail-ready. It has high quality photos, a good title, and detailed descriptions that include highly relevant SEO keywords for your brand. Don’t take it lightly. A good Amazon listing can ma ..read more