You work hard handling all the facets of merchandising your products: manufacturing quality goods, optimizing listings, partnering with reliable sellers and new channels, advertising for greater visibility and engaging customers for long-term loyalty.  So when unauthorized sellers creep in, it’s a bigger blow to your e-commerce program than just a couple sales here and there.  How can you keep unapproved sellers from degrading brand quality and ruining profit margins for your reseller network? Here’s how to stop unauthorized sellers on Amazon and beyond.  What Is an Unauthorized ..read more

It won’t be far-fetched to say that in online shopping, product images are the most important aspects that affect consumers’ buying decisions. Being the first point of contact for customers, product photos play a crucial role by providing a visual representation of the product and its features, helping them make informed decisions on whether to buy it or not. As the old adage goes, “A picture is worth a thousand words.” Nowhere is this truer than on Amazon, the world’s largest e-commerce platform. On Amazon, high-quality product images can be the difference between a customer deciding to purch ..read more

It won’t be far-fetched to say that in online shopping, product images are the most important aspects that affect consumers’ buying decisions. Being the first point of contact for customers, product photos play a crucial role by providing a visual representation of the product and its features, helping them make informed decisions on whether to buy it or not. As the old adage goes, “A picture is worth a thousand words.” Nowhere is this truer than on Amazon, the world’s largest e-commerce platform. On Amazon, high-quality product images can be the difference between a customer deciding to purch ..read more

ChannelAdvisor research confirms what you may have known for awhile: Marketplaces are hot right now and will continue to grow. We dare say they’ve become an essential avenue to grow profits significantly.  But it’s not as simple as flipping a switch and reaping the rewards. Launching new marketplace channels takes work — and includes several fees you may not have considered. Could they be eating into your profits? It’s important to know what fees you’re paying, why you’re paying them and how they’ll impact your success long term. Types of Marketplace Fees There are different types of mark ..read more

ChannelAdvisor research confirms what you may have known for awhile: Marketplaces are hot right now and will continue to grow. We dare say they’ve become an essential avenue to grow profits significantly.  But it’s not as simple as flipping a switch and reaping the rewards. Launching new marketplace channels takes work — and includes several fees you may not have considered. Could they be eating into your profits? It’s important to know what fees you’re paying, why you’re paying them and how they’ll impact your success long term. Types of Marketplace Fees There are different types of mark ..read more

How are you telling your brand story? If you’re a registered brand on Amazon, Amazon A+ Content provides a fantastic opportunity to present your brand and your products your way when selling on Amazon.  Free and unlimited for both vendors and sellers, Amazon A+ Content is one of the most effective ways to increase traffic and sales — and to cross-promote your other products. What Is A+ Content on Amazon A+ Content is Amazon’s way of letting you enrich your product descriptions and page details with:  High definition videos  Enhanced images  Comparison charts Robust FAQs&nb ..read more

Amazon has more than 1.9 million sellers around the world — and they’re all vying for customer attention. But perhaps even more important than beating out competitors is the ability to elicit a high return on your advertising investment.  How can you know if you’re succeeding? ROAS.  Return on advertising spend (ROAS) is a valuable metric for any marketer in any industry. Among Amazon sellers, a high ROAS is the gold standard for winning on the world’s largest platform.  What Is ROAS? ROAS is the amount of money you make on an Amazon Advertising campaign for every dollar you spe ..read more

What’s one metric every Amazon seller should continually monitor? The one that most directly affects any future prospects of selling on Amazon: the Order Defect Rate (ODR). This metric, perhaps the most important measurements tracked by Amazon, is used to gauge your health as a seller. It can determine who will win (or lose) the all-important Amazon Buy Box. If it’s bad, accounts get deactivated. They keep tabs on which sellers are providing positive consumer experiences — and who’s failing to meet consumer expectations. It’s strict, but not at all impossible to master. Once you have a strong ..read more

Please Note: The gross merchandise value data presented below (“GMV”) is based on aggregate sales activity across our customer base selling on US-based sites and includes sales from all channels excluding digital marketing channels. This material also includes highlights concerning certain product categories. Because marketplaces have different category structures, the data is presented using categories that have been standardized by ChannelAdvisor. This GMV may not represent overall e-commerce activity or the performance of any individual business, including ChannelAdvisor or any individual m ..read more

The holidays are fast approaching and brands and retailers of all sizes are busy with preparations. To help sellers prepare for the season ahead, we decided to highlight some advice from our Managed Services experts in a Q&A blog series.   The ChannelAdvisor Managed Services team works with clients every day to provide strategy and execution in their e-commerce efforts — maximizing their presence on marketplaces and optimizing their digital marketing campaigns.  We sat down with Francine Stylski, one of our client strategy managers for digital marketing, to get some of her A ..read more