As the season for year-end summaries and forecasts for 2024 in the ecommerce industry approaches, I am more than certain that one trend will dominate both summaries and predictions, and nobody will be surprised if I write that it’s about AI, which will be discussed extensively. Author: Marek Molicki | Account Director Let’s start with the fact that the hottest topic in AI in recent months, namely ChatGPT, is just a part of AI. Undoubtedly the most well-known and accessible product, but it’s only a small part of what falls under the broad concep ..read more

Author: Anna Pańczyk, Chairwoman of the Supervisory Board Boots’ strategic decision to close a significant number of offline stores aligns with a broader trend in the retail industry. This reflects the industry’s adaptability in response to changing consumer preferences, particularly the remarkable growth of online sales, which has accelerated due to factors like the COVID-19 pandemic. As Boots experienced a substantial 25% increase in online sales over the past year, it’s clear that consumers are increasingly drawn to the convenience and safety of digital shopping. Boots ..read more

Brands needn’t look far these days to find companies that can provide them with analytics about how much they are selling and who they are selling it to. In fact, many brands find themselves in the position of having too much data rather than not enough, and struggle to manage that data and create content that can compete with category best-sellers in the e-retail marketplace. Tools like tracking, web scraping, and analytics services can be important investments for a brand, but unless that information is easily accessible and actionable by the bran ..read more

Author: Dominika Małecka | Retail Media & Amazon Team Leader Off-site Ad Placements   As retail media networks progress, they move beyond on-site advertising, like search ads, and utilize their data to tap into off-site opportunities. This new phase of retail media development encourages brands to reevaluate their media budgets, which have typically prioritized platforms like linear TV, Facebook, and YouTube, and consider incorporating upper-funnel digital ad formats. Now, brands are starting to leverage off-site digital ads, such as display or video ads ..read more

In the rapidly changing world of e-commerce, understanding how to meet current consumer needs while also monitoring and predicting future trends is critical. “E-commerce is constantly transforming, and its role in consumers’ lives and brands’ strategies is evolving,” said Piotr Tomczuk, industry expert and E-Commerce Strategy Director at Pathfinder 23, a global end-to-end e-commerce agency under the Brand New Galaxy umbrella. “It is now not only about closing the deal but about leading consumers through the whole journey that ends with the deal.” E-commerce w ..read more

As online shopping becomes more and more prevalent, e-commerce design plays an increasingly important role in how customers perceive and interact with digital marketplaces. Many shoppers may never think about the design of the sites on which they shop, which is a good thing: it means those sites are thoughtfully constructed for easy browsing and purchasing. It’s usually when e-commerce design is poorly executed that the shopper becomes keenly aware of its existence, and by extension, its failures. But there is more to e-commerce design than simply facilitating the ..read more

When the COVID-19 pandemic necessitated that people work from home, Brand New Galaxy launched a unique program to help their employees adapt and succeed in a brand new work model. Dubbed the “New Normality Program,” this initiative focused specifically on employee wellbeing and communication to help alleviate anxiety and prevent burnout during these unprecedented times. Brand New Galaxy is a rapidly growing collection of e-commerce and digital marketing agencies, and even before the pandemic took hold the business was in a constant state of cha ..read more

One of the earliest and biggest gripes about online shopping was that it was impossible to really get a feel for a product without being able to touch it. A shopper wants to hold the kitchen knife in their hand and see the clothing on their body before committing to buying. But as the unparalleled convenience of shopping online becomes clearer to more and more people, the need to pick up an item is becoming less critical, especially when the product page features an e-commerce product video. For shoppers unable to physically interact with an item, the e-comme ..read more

Careers in e-commerce are as dynamic and varied as the fast-changing industry itself. Below, in his own words, Pathfinder 23 E-Commerce Strategy Director Piotr Tomczuk shares his path to e-commerce success, as well as his expert advice to those considering a similar—and similarly exciting—career path. To be honest, I didn’t plan a career in e-commerce. When I started studying finance and accounting, I thought I would be a stockbroker like my mother, who was one of the first women in Poland with a stockbroker license. But when I realized that finance woul ..read more

Building a global brand across multiple markets and online retailers is an art form, particularly when it comes to e-commerce, which requires expertise in data analytics, strategy, copywriting, e-retail SEO, design, asset creation, syndication, and e-retail media. Mastering this art form can be overwhelming for brands, which have historically had to partner with multiple specialized agencies to address these individual components. Since its inception in 2017, Brand New Galaxy (BNG) has focused on providing comprehensive e-commerce capabilities from strategy and&nb ..read more