Are you struggling to get people to take you seriously? Maybe you need some publicity to gain credibility and authority in the marketplace. Today, Shannon Peel spoke with Lilian Sue, PR specialist and Publicity Coach, about why brands need publicity and how to go about getting it. If you want to increase the credibility of your brand, be seen by bigger audiences, and let your audience know you are an authority in your industry - You need publicity so click play and find out how to get into the news.  Get your tickets to the Stand Out Summit  --- Send in a voice message: https://podca ..read more

Are you struggling to get people to take interest in your business' story? In today's episode Shannon Peel talks with Krystal Vernee from Simply She about how she helps businesses connect with their audiences by being the brand. They talk about how to connect with audiences online, how to relate to your audience and be the brand people choose. If you want to increase your brand's impact online, this episode is for you.  Find out more about how MarketAPeel Summits help you create an appealing life, career, or business. --- Send in a voice message: https://podcasters.spotify.com/pod/show/br ..read more

What do the stories we enjoy say about us and how do stories from our childhood define us? Shannon Peel talks with Lee Wochner from Counterintuity, about how the stories from childhood resulted in their careers as storytellers. Lee started his entrepreneurial exploits as a pre-teen when he invested in a comic book. Find out how he made a living sharing stories, telling stories, and writing stories. This episode is full of ideas to help you define your brand story and stories about how brands stood out a couple of decade ago and how brands today need to take a different approach to sharing thei ..read more

Are you a one person show trying to get ahead? Shannon Peel talks with Solopreneur Inc's Larry Kaul about how to make it as a solopreneur in today's digital landscape. The micro business owner wears all the hats and struggles to keep up with their competitors who have teams to drive their businesses forward. In this episode we talk about what a solopreneur is, how they can structure their business and tell their brand stories to ideal audiences. If you are a one person organization who needs some insight and ideas to help you succeed, this episode is for you.  Get Your Copy of the BrandA ..read more

How can you get your brand to stand out? Today, I talked with brand strategy expert Lauren Clemett about how to stand out online and make an impression on your ideal audience. We talked about niching, social media, and leveraging your expertise to build a business. Do what you love and get paid well for it - I need this advice, what about you? This is an interesting conversation with lots of expert advice from a leader in the branding industry who 'gets' it. Want to know more about Lauren, go to her website or buy her book Finding Your Brand's True North.  Get your copy of the new BrandA ..read more

Ever see a True Earth Commercial on Facebook? I talked with Joseph Wilkins the creator of the video and ad campaign to find out what it took to create a viral video that converted into BIG sales. Want to know? Listen to this episode and then download the ebook to help you create better videos for your brand story. If you are a content creator, a business owner, or just curious about how FunnySalesVideos.com creates a successful ad campaign, this is the episode for you.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message ..read more

Want to make a better impact with your audience, co-workers, friends, and family? Being a strong communicator is key to getting the attention of others and ensuring your brand has a clear message. In this episode I talked with Nausheen I. Chen about how she helps people become better communicators and by doing so, achieve their goals. If you are a public speaker, leader, or want to be a better conversationalist, this episode is for you. Drop by MarketAPeel.com to discover how you can communicate better to connect with your audience. Get your copy of the new BrandAPeel ebook today.&n ..read more

Advertising has its own story and who better than John Follis, a Madison Avenue Adman to tell the story about his experiences working in the fast paced world of New York City. I talked with John about how he got into advertising, his award winning career helping some big name brands tell their brand stories to the marketplace, and how digital has changed the way we advertise. Today, John helps businesses create engaging explainer videos to tell their stories in this digital age.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message ..read more

When Corrine Swenson and Kim Sam decided to open a retail store, their family and friends were shocked the product was cannabis, mostly because they were not viewed as the type of people who would be associated with that industry. I talked to these best friends who found the courage to leave their secure public sector jobs to open a cannabis retail store in Burns Lake, BC, Canada,. I wanted to know if attitudes changed since cannabis has become legal and how did these two middle class mothers shift their mindsets about a taboo product. Join me, as I journey into the brand story of Crossroads C ..read more

I talk with Nicholas Jeffery, CEO of RAYL, about what a brand is and how to build a global company with a remote team of work from homers spread across five continents. He shares his raison d'être and how he plans on changing banking for small and medium sized businesses by using data to bring empathy and understanding to the relationship between a bank and its cliental. He shares his insights into how excellent brands are created and how important it is to protect the brand, and how his team is positioning RAYL to be a unicorn in the Fintech space.  --- Send in a voice message: https://p ..read more