Kyle Porter is a Client Project Manager at Bobsled.   From time to time, a client will ask me some version of the question: is Amazon Live worth the investment?  For the uninitiated, Amazon Live is the e-commerce platform’s live-streaming tool, and it features an eclectic group of celebrities, influencers, and occasionally brand owners recommending products in the style of a QVC show.  ..read more

With contributions from Damiano Ciarrocchi, a PPC Manager, Armin Alispahic, a Team Lead, and Julian Galindo, a Project Manager at Bobsled ..read more

Tamara Vukovic is a Senior Account Specialist at Bobsled, an Acadia company Again and again, I have found that brands are overlooking one of Amazon’s simplest tools to grow their visibility: Amazon Posts.  You can think of Amazon Posts as the e-commerce giant’s version of Instagram. You upload photos of your products alongside a caption and category tags. As on Instagram, if customers like your content, they can follow your brand for more.  A post looks a lot like an Instagram grid photo. Each one appears not only on your brand’s digital storefront, but also on product detail pages ..read more

Emily Ostrander is a PPC Manager at Bobsled, an Acadia company Recently, I had a confectionary client tell me they didn’t see a point investing in ads through Amazon Demand-side Platform (DSP). The brand thought the Sponsored Display ads they created on Amazon.com were enough for them.  It’s a myth I hear a lot. Amazon DSP requires a reasonably sized upfront allocation, usually tens of thousands per month at minimum. Understandably, that figure can be daunting to many companies. But Amazon DSP offers a level of granular targeting that no other Amazon ad product can match—and all brands ..read more

Julian Galindo is a Client Project Manager at Bobsled, an Acadia company.   Amazon continues to rule over the eCommerce world as the largest platform in online shopping, but that also means competition is getting tougher as well. Brands need every edge they can get to stand out in a market that is constantly evolving.  In my experience working with brands on Amazon, I find that most are unaware of the breadth of branding opportunities the platform offers. And when there’s an opportunity to stand out on Amazon, I believe you should jump right in with two feet.  Having a superi ..read more

Juan Muñoz is a PPC Specialist at Bobsled, an Acadia company.   I used to completely pass off Sponsored Display ads as an unhelpful targeting tool. A lot of strategic pre-planning without any measurable returns on ad spend made it difficult to see how this advertising method stacked up against other types of Sponsored ads. My attempts to use SD ads never resulted in much success, so I stopped suggesting them to our clients.  But recent changes in the retail world are starting to reflect internally, and now is a better time than ever to reassess every available tool in your belt. Ne ..read more

Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Acadia company, and the Founder of Bobsled Marketing.   On Tuesday, I co-hosted a webinar called “Success From Within: 4 Organizational Factors Driving Success on Amazon."  ..read more

Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Acadia company, and the Founder of Bobsled Marketing.   Amazon is different from other retail channels. That is the understatement of the decade for those familiar with the channel. But if you’re one of those people - you’d be surprised how many conversations we have with brands today where this is the underlying message, and reason for their dissatisfaction with their performance.  ..read more

Matteo Bizon is a PPC Specialist at Bobsled.  Like other major eCommerce platforms, Instacart’s advertising features and metric tracking priorities have changed in 2022. However, a lot of fundamentals remain the same over the years - particularly when it comes to what it takes to track important business elements and act on them. This was the focus of our latest Instacart Advertising Webinar, from a few months ago, which helps brands garner success on Instacart by tracking the most important objectives and results ..read more

Tamara Vukovic is an Account Specialist at Bobsled.  In Part 1 of this article, I listed three important reports that brands should be utilizing more frequently on Amazon’s Vendor Central platform. Today, I’m going to add two more reports that will continue to boost your sales efficiency and promote ultimate success. Here at Bobsled, we’ve had a lot of clients who are requesting specific kinds of reports to better understand key data that can point to an underlying sales issue. Let’s take a look at two more that our clients are requesting to learn more about.   ..read more