The most successful beauty ecommerce marketing strategies often include a combination of optimized product pages, custom email campaigns, and customer loyalty perks. Read on for more proven tactics to boost your online sales. Here, you’ll find: What is beauty ecommerce marketing? 8 marketing strategies to boost online sales 3 trends to watch for in 2024 and beyond The cosmetics and beauty industry is forecasted to reach $716 billion worldwide by 2025, with about 28% of those purchases generated by ecommerce brands. As a fast-growing industry with many companies vying for consumers’ attention ..read more

CRO marketing helps increases the number of visitors who complete a desired action on a website by making data-backed updates. You can build your CRO marketing strategy by auditing your website, forming a hypothesis, leveraging testing tools, and implementing optimizations accordingly — this guide will show you how. Here, you’ll find: What is CRO marketing? How to build your own strategy Where to implement your CRO marketing strategy What tools do you need to start? Mistakes to avoid A refresher: CRO marketing basics CRO marketing FAQs Helpful CRO guides Most marketing methods focus on getti ..read more

LinkedIn text ads can help your business reach B2B audiences online. Here are the best practices, costs, and steps to use LinkedIn text ads effectively. Here, you’ll find: What are LinkedIn text ads? Why use them? Average cost How to use LinkedIn text ads Best practices LinkedIn advertising specifications to know With over 1 billion members from more than 200 countries across the globe, LinkedIn is the world’s largest professional network. It also drives the most B2B leads of any social media platform with 80% of B2B social leads generated through LinkedIn. If increased brand awareness or le ..read more

Pillar pages are content hubs covering broad topics in your content marketing strategy. Great pillar pages offer expert insights and valuable information to help your customers make informed decisions, all while improving your SEO rankings. We created this guide to help you publish pillar pages that work. Here, you’ll find: What are pillar pages? How to create pillar pages in your content strategy 5 ways pillar pages support SEO Pillar page examples Pillar pages & PPC Think of your content like a fortified tree. Each branch represents a helpful, high-quality piece of content, and each ke ..read more

A content marketing consultant advises brands on growing visibility using blogs, social media, and other digital formats. The cost: $5k to $20k per month. Learn what they do, their benefits, and the top 8 we recommend. Here, you’ll find: What is a content marketing consultant? How much does a content marketing consultant cost? What are the benefits of working with a content marketing consultant? The top 8 content marketing consultants to consider What to consider when choosing  one You know you need a steady flow of high-quality content to drive targeted traffic to your website and help ..read more

Google algorithm updates happen every day, meaning changes to ranking factors, user interface enhancements, and more — all of which can affect your site. Learn how to prepare, combat, and thrive through algo updates in this handy guide. Here, you’ll find: What is a Google algorithm update? How often does Google update its algorithm? Staying ahead of the updates 9 steps to recovering your ranking Has your site suddenly slipped down the search engine results pages (SERPs)? A Google search algorithm update might have affected it. Understanding these updates is key to recovering and maintaining ..read more

Google dominates the search engine space with 1 billion active users, but Bing still has much to offer businesses that want to grow online. Our Bing vs. Google comparison shows you how these platforms stack up. Here, you’ll find: Bing vs. Google comparison The difference in market share Bing users vs. Google users The differences in search Bing Ads compared to Google Ads Google Bard and Bing AI. Bing Places vs. Google Business Profile Google Analytics or Bing Webmaster Tools? For decades, Google has dominated the search engine market — but that doesn’t mean we should forget about Bing. As Mi ..read more

Content optimization makes your web content shine for search engines and target audiences with in-depth research, proactive content planning, SEO, and specialized tools. We created this guide to walk you through the entire process from start to finish. Here, you’ll find everything you need to nail your content optimization strategy, including: What is content optimization? 14 tips for a solid content optimization plan Why you need content optimization Mistakes to avoid in content optimization Content optimization checklist If “content is king,” then content optimization is your key to the th ..read more

Pay-per-click (PPC) analysis is a method to assess ad campaign performance and find ways to improve results. Learn which metrics to track and the top tools to use to get more value from your digital marketing campaigns. Here, you’ll find: What is PPC analysis? What to include in a PPC analysis 8 PPC metrics to track How to use analytics to improve PPC campaigns PPC analysis mistakes to avoid Best PPC analysis tools How can PPC analysis benefit your business? Checklist for PPC analysis Brands waste 40% of digital ad spend ($5.6 billion) every year. This wasted budget can add up quickly if you ..read more

A B2B marketing agency helps B2B brands grow their online presence, traffic, and conversions. The cost is between $1,500 to $30,000 per month, depending on the services needed. Check out our top 8 B2B agencies to hire, plus tips for partnering with the right one. Here you’ll find: 8 B2B marketing agencies to grow your business What do today’s B2B buyers expect? How to tell if you need a B2B marketing agency? How do you find the right B2B marketing agency? B2B marketing agencies help businesses market, sell, engage, and grow. They’re experts in business-to-business challenges, such as complic ..read more