Google to replace Google Assistant with Gemini
Search Engine Land
by Barry Schwartz
2d ago
This change will roll out to most devices except Android 9 or earlier (and some other devices ..read more
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Google shares AI and human evaluating process for policy violations
Search Engine Land
by Anu Adegbola
2d ago
Google's ad review clarification reveals its dual approach of AI and human evaluation for detecting policy violations, empowering advertisers with some transparency ..read more
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Google’s Demand Gen upgrade: Key changes and success strategies
Search Engine Land
by Matt Bowen
2d ago
From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen campaigns ..read more
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How to make engaging long-form YouTube videos
Search Engine Land
by Greg Jarboe
2d ago
Not everything fits in 60 seconds. Learn how to make compelling long-form videos and video podcasts that drive engagement and visibility ..read more
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Navigating Google’s site reputation abuse policy: What publishers need to know
Search Engine Land
by Nicola Agius
2d ago
Google Search Liaison Danny Sullivan addresses concerns around freelance writers, writing teams, manual actions, and more ..read more
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YouTube gives brands and creators new linking tools
Search Engine Land
by Anu Adegbola
2d ago
YouTube introduces creator-initiated requests and API automation to simplify sponsored content management ..read more
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Google March 2025 core update rolling out now
Search Engine Land
by Barry Schwartz
2d ago
This is the first core update of 2025 and the first core update since December. It will take up to two weeks to roll out ..read more
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Google unveils asset testing for Performance Max retail campaigns
Search Engine Land
by Anu Adegbola
2d ago
Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets ..read more
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Google Analytics adds percentages in reports, issue notifications
Search Engine Land
by Anu Adegbola
2d ago
Google Analytics' is enhancing data transparency by adding percentage values to reports and introducing alerts for tracking issues ..read more
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TikTok’s $30B ad boom faces US uncertainty
Search Engine Land
by Anu Adegbola
1w ago
TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly $12 billion in advertising spend at risk ..read more
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