Google Search Console security update improves management of ownership tokens
Search Engine Land
by Barry Schwartz
10h ago
Google Search Console has released a security update around user permissions and controls management where you can better manage the ownership tokens. Ownership tokens are used for when people verify your site in Search Console, Merchant Center and other Google products and sometimes people who had access in the past to your profiles no longer should. This update show make it easier to manage such access and remove those tokens and permissions when they are no longer needed. What Google said. Google wrote: We’re rolling out further improvements to Search Console’s user and permission ma ..read more
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Oh, Brother: The Verge games Google again for ‘best printer 2024’
Search Engine Land
by Danny Goodwin
10h ago
Technology news rag The Verge has published a 700-word article half-filled with content generated by Google Gemini and a heavy dose of sarcasm that has been outranking more in-depth, well-researched and arguably more helpful content written by humans at publications for the competitive query [best printer 2024]. Sound familiar? It should. We wrote about this exact same thing just over a year ago in How The Verge gamed Google with its ‘best printer 2023’ article. Why we care. Google has been telling us to write for people, not Google, a lot lately. This article will likely infuriate many brand ..read more
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Upgrade your paid search strategy with Connected TV by Edna Chavira
Search Engine Land
by Edna Chavira
16h ago
As a search marketing professional, you’ve honed your skills in driving targeted traffic and achieving measurable results. But what if you could amplify your impact and reach a wider audience? Join MNTN on Thursday, April 18th to learn more about why CTV is a logical next step for search marketing pros. After this session, you’ll understand how CTV complements a search strategy by: Allowing search marketers to reach, retarget, and convert high-intent audiences Enabling a deeper understanding of essential metrics, including incrementality, without the high price tag Protecting your brand’s r ..read more
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Google: Ad Strength not used in Ad Rank
Search Engine Land
by Anu Adegbola
16h ago
Ad Strength is not a “major factor” that stops a keyword from going to auction, despite what some advertisers may believe. That’s according to Google Ads Liaison Ginny Marvin.  Ad Strength. Responding to a post on X from an advertiser who said “Ad Strength is a major factor in stopping a keyword from going to auction due to Ad Rank,” Marvin wrote: “Ad Strength is not used in Ad Rank and is *not* a ‘factor in stopping a keyword from going to auction due to Ad Rank’. “Ad Strength is a distinct diagnostic tool. And to reiterate, it’s not a factor in the auction. It simply helps indicate th ..read more
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4 under-utilized SEO research approaches to tackle in 2024
Search Engine Land
by Adam Tanguay
16h ago
SEO is turbulent right now. Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward. To me, it’s the perfect time to put some under-utilized SEO research initiatives that we know are effective back in the spotlight. My list of these includes: Keyword trend analysis. Customer research. Analysis of non-search channels for content. SERP analysis for “striking distance” keywords. By the time you’re finished reading this, my hope is that you’ll feel like (despite all the winds swirl ..read more
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Google Demand Gen advertisers get generative image tools
Search Engine Land
by Nicola Agius
16h ago
Google is introducing new generative image tools for Demand Gen advertisers worldwide. These AI-powered tools can quickly produce high-quality image assets with just a few clicks. Google is also rolling out a new Generate more like this feature, which lets advertisers create similar versions of existing images that are performing well. Why we care. Leveraging AI to create unique, high-quality image assets can save you time, money and resources, resulting in more efficient campaign management. Control. While AI will create these image assets, Google emphasizes that advertisers will retain full ..read more
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What to do when Google changes your GBP information
Search Engine Land
by Dan Taylor
16h ago
Google Business Profiles (GBP) has long been a cornerstone of local SEO efforts. Google has devised various mechanisms and processes to deter abuse and enhance the accuracy of information on GBP listings and their appearance on Maps. Consequently, Google frequently updates business listings without prior notice. Understanding how, when and why Google makes these updates can help businesses be better prepared and implement defensive strategies to prevent incorrect information from surfacing and negatively impacting the business. How often does Google update GBP listings? Whenever Google “updat ..read more
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What does ‘Real-Time Marketing’ really mean? by Salesforce
Search Engine Land
by Salesforce
16h ago
en wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Not necessarily. What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it.  Let’s look at the concept of real-time marketing and show some ways leading brands use it to win cu ..read more
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How to harness the power of brand mentions across the search universe
Search Engine Land
by Ashley Liddell
2d ago
Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions. Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing approach. Understanding brand mentions From publications to social channels, right through to search platforms ..read more
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Writing people-first content: A process and template
Search Engine Land
by Marcus Miller
2d ago
Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level.  Spambusters  At the time of writing, Google is doing some major spring cleaning to tackle some of the spammy, low-quality content littering the search results.  Unsurprisingly, much content is developed from an SEO perspective. Google’s latest update is designed to help push down some of this ..read more
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