Creators who meet certain eligibility requirements can now apply to join TikTok’s premium content feature, Series. Who is now eligible. Creators must be at least 18 years old and have: An account that is at least 30 days old. Posted four or more public videos in the last 30 days. At least 1,000 “authentic” video views in the last 30 days. 10,000 or more followers. If you have less than 10,000 followers but meet the other criteria, you can apply by providing a link to premium content you’ve previously sold on other platforms via TikTok’s Creator Center. The announcement. It was added today ..read more

Microsoft Advertising will only show ads from verified advertisers, starting Aug. 1, the company announced. Why we care. If you haven’t completed the Microsoft Ads verification requirements, you’ll need to do so before Aug. 1 to avoid any ad delivery interruptions. Timeline. The Microsoft Ads Advertiser Identity Verification program was announced in June 2022. Key upcoming dates to know: July 1: New advertisers must be verified before Microsoft will serve any ads. July 15: Contact Microsoft support if your account isn’t verified and you haven’t received an email from Microsoft about acco ..read more

The Google Ads advertiser interface and console is currently down, going down at about 9:10 am ET this morning. Advertisers are trying to login to manage their accounts but they are presented with a 500 server status error. What it looks like. There are a flurry of complaints on Twitter, which I collected over here, all showing complaints with screenshots of the error. Here is a screenshot: ETA. The Google Ads status dashboard is currently showing everything is fine, so we don’t currently have an estimate time for a fix. But I suspect Google is aware and will keep us updated shortly ..read more

The launch of Perspectives poses a challenge for content creators to up their content production game. It is a step toward Google’s narrative of writing content for users first. Today, most SEO content is “keyword-first,” aiming to fill content gaps and rank for specific terms. With Perspectives, Google tells us it favors content with fresh, original viewpoints tailored for individuals rather than the most optimized content.   There’s no better way to invigorate that shift in content production mindset than creating a SERP feature that rewards content diversity. Here’s how to incorpo ..read more

If you’re a control-loving performance marketer like me, Google hasn’t given you many reasons to smile lately in its headlong rush toward an AI-driven world.  But there is one that has the potential to provide incredibly helpful PPC reporting nuance and customization for marketers who know how to use it. Yup, I’m talking about Custom Columns, my favorite Google update of 2022. In this article, you’ll learn: What Custom Columns are. Why marketers should use Custom Columns. The four most important use cases I’ve seen in action. What are Custom Columns? Custom Columns are reporting columns ..read more

Linda Yaccarino today became Twitter CEO – and she’s got some hard work ahead of her. That’s because Twitter’s advertising revenue has declined 59% year on year, according to an internal presentation acquired by The New York Times. Despite Elon Musk’s recent optimism about Twitter’s advertising progress, stating that “almost all advertisers have returned” and predicting profitability for the platform, the situation remains uncertain. Something doesn’t add up. During the five weeks from April 1 to the first week of May, Twitter’s U.S. advertising revenue was $88 million. Twitter frequently fell ..read more

With 39 million views, Netflix’s “Wednesday” earned the top spot on YouTube’s Cannes Ads Leaderboard 2023, a roundup of the top global video ads since last year’s festival. Leading video ads trends. Music (Telecom Egypt, Qatar Airways, Orange Egypt, Burger King), authenticity (Peacock, Netflix, HBO Max/The Last of Us), cross-generational appeal (Bulgari, Peacock) and emotion (HBO Max, Bulgari and Qatar Airways) were the hooks that elevated the most popular video ads to earn more than 214 million video views, according to YouTube. Why we care. YouTube is the most popular U.S. str ..read more

Last month, I shared my first GPT-enabled Google Ads script. It identifies missing RSA headlines and suggests new variants. This month, I wanted to push the limits of GPT a little harder and see if I could get it to write my next script for me. Spoiler alert: It worked! But it needed some handholding to get there. I’ll teach you how I engineered the prompt to get a successful result. The script I am sharing uses OpenAI’s GPT to write an account performance summary along with some suggestions for how to improve the performance of a Google Ads account. Making PPC reports more descriptive PPC rep ..read more

Chrome extensions provide a quick and easy way to execute boring and repetitive tasks. Extensions can be a huge time saver in SEO. But many still don’t focus on building them. One reason is that some marketers are unable to code complex tools, so they use whatever tool is available. That said, you don’t always need to invest your time learning difficult skills or spending money on an expensive developer to build a new complex tool. Now, you can use ChatGPT to build your own customized SEO extensions, upload them on Google and use them daily for free. Here’s how. Step 1: Define the requirements ..read more