The first day of school is a huge milestone for children and their parents. For little (or big) kids, their first day is filled with excitement, curiosity and a touch of anxiety as they prepare to enter a new environment and meet new friends. It’s natural for parents to feel a little anxious, too, as their tot takes their first step towards independence. As your little one gets ready for their first day, it’s important to make sure they’re properly prepared to make a smooth transition. A big part of that is packing their bag for their first day. In this article, we’re talking all about the fiv ..read more

Welcome to our extraordinary back to school collection! We are thrilled to present a delightful array of products that will support your little learners as they embark on their new academic adventures. From charming backpacks to adorable lunch bags, stylish pencil cases, weather-ready raincoats and wellies, and more, our collection offers an abundance of prints, patterns, colours, and sizes to ensure your child finds the perfect gift for their back to school journey. Practical and pretty: the perfect combination Why settle for one when you can have both? Our exceptional range of back to schoo ..read more

Designing the print Our pretty prints and patterns always start from sketchbook scribbles. We draw inspiration from the great outdoors to create fresh spring designs by balancing delicate pastels to form simple but sweet prints, ready to apply to different designs. The final selections are curated in neutral and calming new baby colour palettes, that feature smaller emblems ready to be made bespoke with our personalisation service.  Digitising Once our dreamy hand-drawn designs are finalised, we digitise them so our proud prints can be easily replicated and customised for different pr ..read more

Brightly coloured wooden toys are not only fun and visually appealing, but they are also great for a child’s development. We recently introduced our super fun and bright primary core range, featuring wonderful wooden toys to make a little learners playtime even better. Designed to break away from our typical muted pastel tones and hues, this exciting range brings a new colourful and engaging feel to our gorgeous gifts. We’re proud to say that fun, play and learning is bursting out of every product in this new adorable range. Here are some reasons why our wooden toys and in particular, our ne ..read more

As a parent, finding the right toys for your little ones can be challenging, especially when they’re under 12 months old. At this age, babies are still developing their senses so it’s important that the toys you choose are age-appropriate and provide sensory stimulation for your baby. Wooden toys are a classic and timeless choice as they are often durable and made with non-toxic materials, making them a safe option for babies who are still learning to explore their environment. They’re also great for helping babies develop their motor skills and hand-eye coordination, and can provide a tactile ..read more

There’s nothing more special than receiving a blue box through your front door, filled with gorgeous personalised gifts. But our signature box is so much more than just packaging for the gifts it holds inside. It’s a symbol of love, affection and future memories, guaranteed to light up parents and their little ones’ faces when they first receive it and throughout the years. And now, it’s even more sweet, as it’s free! Yes, you read that right. In this blog post, we’ll talk about our luxury blue gift box and its endless possibilities. Our luxury gift box is not just for gift-giving; it can be r ..read more

We’re so excited to announce our latest campaign ‘Born in 2023: Their 1st Year’. As part of this campaign, we will be closely documenting the experiences of 10 real families who welcomed their beautiful bundles-of-joy in January, as they share their chapters of parenthood. We can’t wait to share their inspiring stories with you and celebrate the magical moments and important milestones that come with raising a little one. Through our platform, we want to provide support and advice for all parents, while also shedding light on the realities of parenthood – encapsulating both the highs and the ..read more

Many of us will have grown up watching some of the world’s most loved cartoon characters on our screens – from Kermit the Frog to Mickey Mouse – whilst wishing they could be our best friends in real life. But have you ever wondered what some of these fictional characters would actually look like if they were human beings? We have, and so we collated a list of some of the world’s most searched for fictional characters and turned to AI technology to discover what these iconic characters would look like if they were human children. Does your favourite fictional character look like you would have ..read more

The best day of the year is finally approaching — Pancake Day! Pancake Day, also known as Shrove Tuesday, is a great way to get little kids involved in Easter traditions. There is lots of family fun to be had on this delicious day, from cooking together to playing games. We’ve gathered our seven favourite ideas for celebrating Pancake Day with a little one to inspire you. 7 fun Pancake Day ideas Make homemade pancakes together  Sometimes the best ideas are the most simple ones. Making pancakes together at home is a tasty and easy way to get little ones involved with Pancake Day celebra ..read more

Asking someone to be a godparent is a special and meaningful moment. It’s a memory that’ll be cherished by the person being asked and is a lovely story to tell the child who will be blessed with a loving guide and mentor. If you’re planning to ask someone to be a godparent, you’re likely looking for fun and unique ways to pop the question. Here are a few ideas to help make your proposal unforgettable. 6 ways to ask someone to be a godparent From silly parties with your nearest and dearest to special keepsakes, we have all the best ideas to propose to your tot’s godparents right here. If your s ..read more