Lessons from a Parts Manager Winning Big in Online Sales COVID-19 has rung in a new world for car dealerships across the U.S. that’s here to stay. New vehicle profit margins are tight, consumers are opting to keep their vehicles longer, manufacturers are still recovering from kinks in the supply chains, and online shopping has all but taken over completely. While these trends have put a squeeze on variable ops, they have opened the door for parts managers like Nick Amoratis of Curran Volkswagen to make a big impact in online parts sales. Nick spearheaded the successful launch of Curran Volk ..read more

A BMW Parts Manager’s Journey to Becoming a King of Volume From car washer to parts sales leader, Anthony Blubello, the Parts Manager at BMW of West Chester, embodies the journey of passion and perseverance in the automotive industry. Raised in a household steeped in a love for classic cars, Anthony’s early days washing cars in 2003 were just the modest beginning of his great impact in the automotive world. “I’m a car guy through and through. My dad was a classic car guy; he had ten cars when he passed away when I was 15,” Anthony shared. His and his father’s shared connection to cars has f ..read more

Remarketing is advertising that specifically targets people who have already interacted with the parts and accessories on your web store. Chances are, you’ve probably experienced email remarketing before by receiving messages after making a purchase, or being nudged to make a purchase when you forget an eCommerce product in your cart. One of the most useful features that Bing Ads and Google Ads offer is dynamic remarketing, which automates the remarketing process and converts these precious leads. Why Dynamic Remarketing is a Game Changer Spending part of your paid advertising budget on cus ..read more

>>> Already know how to budget for your ads? Click here to learn how to track and measure your success.  After you’ve created a compelling funnel and selected good keywords, you only have one final hurdle to paid advertising success; budget and bidding. There’s no single correct answer to how to budget, and there are numerous popular bidding strategies to choose from. However, there are a handful of time-tested principles that can guide your first ad campaigns. Understanding Your Budget: Three Tips for Success The ideal ad budget varies from company to company. Developing a so ..read more

>>> Already know how to set up paid ads? Click here to learn about smart budgeting and bidding techniques.  Search engine marketing offers the potential for impressive returns and rapid results, making it a valuable tool for selling parts online. A well-made campaign can be up and running in just a few weeks, delivering returns of 2-5 times every dollar you invest. It can be daunting to get started, but fear not—Microsoft and Google have set up their ad platforms to be incredibly user-friendly. Once you’ve prepared your landing pages, done your keyword research, and established ..read more

>>> Already know how to do keyword reasearch? Click here to learn how to create paid ads with Google and Bing. Effective keyword research is the heart of search engine marketing. By understanding keywords, you can make sure your campaigns find their ideal customers and that your landing pages can convert efficiently. Knowing how to conduct keyword research and understanding how keywords fit into your ads is your first step to using Google Ads effectively.  Keywords and How They Affect Paid Advertising What are keywords? Keywords are the words and phrases that shoppers enter in ..read more

Is your automotive parts department struggling with shelves piled high with obsolete parts? It’s a common problem among dealerships.  With an average obsolescence rate of 20-30%, parts departments often leave a significant amount of dead inventory that seems impossible to sell. Fortunately, there are buyers out there looking for these parts! Leveraging eBay’s 135 million active users offers an unmatched way to connect with niche buyers nationwide.  And RevolutionParts makes selling on eBay easy and cost-effective. Discover RevolutionParts + eBay: a powerful combination that transfo ..read more

All Star DCJR Leads the Way in Customer Service Excellence Meet Justin Akin and the All Star DCJR crew. This isn’t just any parts department at a dealership; it’s a testament to Justin Akin and his team’s relentless pursuit of excellence. Turning this venture into a multi-million dollar success story was just the beginning. In a world where the online marketplace evolves daily, Justin understood the importance of continuous improvement, especially in providing unparalleled customer service. The Customer Service Game Changer Let’s face it; in today’s market, making customers feel valued ..read more

Companies on the 2024 Inc. 5000 Regionals: Southwest list had an average growth rate of 135.43 percent.   Phoenix, AZ, February 27, 2024 – Inc. magazine today revealed that RevolutionParts is No. 144 on its fourth annual Inc. 5000 Regionals: Southwest list, the most prestigious ranking of the fastest-growing Southwest private companies based in Arizona, New Mexico, Oklahoma, and Texas. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the Southwest economy’s most dynamic segment–its independent small business ..read more

The online parts market is booming, and dealers selling with RevolutionParts took advantage of rising sales opportunities in 2023. This annual Parts eCommerce Year in Review report looks at the 2023 trends of over 1,900 new car dealers selling parts and accessories online across North America.  Download this free infographic to learn:  Revenue trends generated from parts eCommerce Highest performing brands of 2023 Top-selling parts and accessories Insights into crucial consumer behaviors The post 2023 Parts eCommerce Year in Review appeared first on RevolutionParts - Sell Par ..read more