Mapping Urban Heat Islands with NASA Ep84
How to Save the World | The Psychology & Science of Environmental Behavior
by Katie Patrick
3w ago
In this episode, I share the story of creating the world’s highest-resolution urban heat island maps in collaboration with the team at NASA JPL, available at http://urbancanopy.io. I share the process of taking raw thermal satellite pictures from the NASA archive, using GIS software and data to get a heat island score for each land parcel, using Mapbox to show the map, and running NASA's custom machine learning algorithm to increase the image resolution. Sign up for my free climate action design tips at http://helloworlde.com/actiontips * * * How to Save the World is a podcast about the psyc ..read more
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Everything is a Funnel Ep83
How to Save the World | The Psychology & Science of Environmental Behavior
by Katie Patrick
3M ago
In this episode, I share the secret to building your mission. You need to START by building a funnel, not an idea. If you're building an idea, campaign, or product and not building it as a funnel, you could be making a big mistake. Listen in, I'll share how to do it right. * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-base ..read more
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You Need To Take Geographic Granularity Seriously Ep62
How to Save the World | The Psychology & Science of Environmental Behavior
by Katie Patrick
4M ago
Have you considered the power that lies in heavily niching down by geography? As in, go hyper local, and then geographically niche some more. In this episode, I share my thoughts on the mistakes I've observed by social change projects diluting their impact by spreading too broad. You might get followers by casting a broad net in the beginning, but you won't get the serious and measurable change you want to see from real humans doing real things *off* the internet. The keys to change lie in starting by seeing what you can change in your immediate location, and then once you've done it, try and ..read more
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Habit Discontinuity Hypothesis and Green Behaviors, Professor Emeritus Bas Verplanken PhD Ep61
How to Save the World | The Psychology & Science of Environmental Behavior
by Katie Patrick
4M ago
Our guest today is Professor Emeritus Bas Verplaken from the Department of Psychology at the University of Bath. He’s very much an elder in the study of attitude and habits in relation to health and human behavior and he has also been the editor of the book, The Psychology of Habits.  We discuss "Habit Discontinuity Hypothesis" which is a phenomenon whereby people are more apt to adopt new behaviors when their daily lives are disrupted, meaning some kind of discontinuity occurs, like moving house or moving job.  Bas and I talk about the importance of habits in addressing sustain ..read more
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Individual Action Vs Systems Change PART 4: Validate & Level Up Ep60
How to Save the World | The Psychology & Science of Environmental Behavior
by Katie Patrick
4M ago
In this episode I offer an alternative strategy to shaming or criticizing small individual eco-friendly behaviors. I explain how you want to see social change like a staircase with many levels. Often taking a small individual action, like using a paper straw or driving less, is the first step a person makes on their staircase of influence. The goal is to inspire the person to step up from their small individual actions to a new set of more advanced actions that have the power to influence many people, instead of only one person (themselves). Please share this episode every time you see an envi ..read more
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What Exactly is Gamification? Ep82
How to Save the World | The Psychology & Science of Environmental Behavior
by Katie Patrick
4M ago
In this episode, I explain the precise definition of how I see gamification. It's essentially tracking progress towards a goal, and rewarding people for making progress. This episode is a neat nugget of the core measurement-driven gamification principles you can use for making climate and environmental action happen. * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MI ..read more
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Top 10 Biggest Mistakes You Might Be Making Ep81
How to Save the World | The Psychology & Science of Environmental Behavior
by Katie Patrick
4M ago
Did you know that the vast majority of environmental professionals have NO training in the job they are hired to do? That's the job of human influence. Environmental scientists, engineers, and lawyers are often hired for the job of influencing thousands of people to take action to meet sustainability goals, yet our training is in, well, science, engineering, and law - not the psychology of change. This means most of us working on environmental change make big mistakes when trying to influence people - and we don't realize it. This goes all the way up the food chain to major NGOs and government ..read more
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Top 10 Biggest Mistakes Environmental Advocates Make
How to Save the World | The Psychology & Science of Environmental Behavior
by Katie Patrick
4M ago
Did you know that the vast majority of environmental professionals have NO training in the job they are hired to do? That's the job of human influence. Environmental scientists, engineers, and lawyers are often hired for the job of influencing thousands of people to take action to meet sustainability goals, yet our training is in, well, science, engineering, and law - not the psychology of change. This means most of us working on environmental change make big mistakes when trying to influence people - and we don't realize it. This goes all the way up the food chain to major NGOs and governmen ..read more
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The 5 Levers of Human Motivation Ep80
How to Save the World | The Psychology & Science of Environmental Behavior
by Katie Patrick
4M ago
There are three big mistakes people make when they are trying to influence people to help the planet. In this episode, I share what these are and the five big levels you should be using instead that are proven to influence people to act. * * *How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get ..read more
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ECOPIA: We Need Child-Centric Community Housing Ep79
How to Save the World | The Psychology & Science of Environmental Behavior
by Katie Patrick
5M ago
In today's episode, I introduce a new endeavor I've been secretly burrowing away at. It's called ECOPIA and it's my ultimate dream project. ECOPIA's mission is to create child-centric properties that are built and designed for families to raise children together, as it's meant to be done, in groups (and with all the eco-friendly, zero-emissions, zero-waste features an apartment could need!) Modern parenting is deeply broken. Parents are more burned out, lonely, and stressed than ever before. Childcare is painfully expensive. The systems for daycare, play-dates, maternal support, afterschool ca ..read more
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