In this episode of the iSearch podcast, Benjamin Lim (iSearch) spoke with Aaron Sarma (ScaleUp Malaysia) on fundraising tips for Malaysian entrepreneurs and startups. The areas of discussion include: - Key areas investors look into before deciding to invest - Traction needed before raising funds - Bootstrapping vs. raising funds - The fundraising process in Scale Up Malaysia - Equity taken by Scale Up Malaysia - Criteria for a startup to apply for accelerator funding - What happens if a startup’s revenue is low but has a lot of users - Why the success rate for startups in Malaysia is low - Cur ..read more

In this episode of the iSearch podcast, we have Jazz Tan from Youths Today to share how brands can target Malaysian youth in their marketing. The areas of discussion include: - The current online behaviour of youth and the platform with the highest potential - Best platform for brands to target younger audiences - The difference between Xiaohongshu and TikTok - Key differences between marketing to youth and older audiences - How brands can leverage the Youths Today platform to build online branding - Charges on Youths Today - Youth marketing campaigns that have been effective - Example of how ..read more

In this episode of the iSearch podcast, we have compiled the top business advice from our 2022 guests. The areas of discussion include: - Set a common goal and communicate it clearly - Ensure your tax agent is licensed - Have a plan and find joy in running your business - Know your customer journey - Ensure effective communication in your company - Contribute to your employees' growth - Hire for attitude and motivation - Think bigger, go global - Leverage NFT to enter the global market - Know that you don't know anything - Work for others before starting your own business - Consistency is key ..read more

In this episode of the iSearch podcast, we have Ziet Invests to share about investing in the US market. The areas of discussion include: - The current state of the US market - Things to consider before investing in the US market - Strategy to start investing for beginners - Passive investment for busy investors - Returns from S&P vs. Bursa Malaysia - Malaysian economy under the new government and investing locally - Steps to start investing in the US market for beginners - Brokerage accounts safety and things to beware of - Commission fee of brokerage platforms - Duration to sign up and st ..read more

In this episode of the iSearch podcast, we have Ren Yi from myBurgerLab and Hong from Grub to share things to know before starting an F&B business. The areas of discussion include: - Things Hong & Ren Yi wished they knew before starting their businesses - Hong’s experience in Burgerlab before venturing into his own F&B business - Cost to start an F&B business and how long it takes to breakeven - Major pivot that turned their businesses around - Key considerations for investing in your business - Maintaining one branch vs. scaling up to multiple branches - Effective marketing st ..read more

In this episode of the iSearch podcast, we have Ross Stephenson from Luno to share about investing in crypto as a beginner. The areas of discussion include: - Things to know before investing in crypto - A piece of advice for investment - Cryptos for beginners to focus on - Brief background of Bitcoin - Overcoming the highs and lows as a crypto investor - Crypto as a long-term investment - Example of the DCA Strategy - Ross’s take on the current market - Avoiding crypto scams - New features on Luno and future plans Check out Luno here: 1. Luno Facebook Community Group - https://www.facebook.com ..read more

In this episode of the iSearch podcast, we have YB Tony Pua to share about the Langkah Sheraton NFT Project launching on 31 August 2022. The areas of discussion include: - YB Tony Pua's journey with art - Process to completing the artwork - Benefits and utilities for owners of the Langkah Sheraton NFT - Pricing of the NFT project - How YB Tony Pua painted the characters with accuracy - Will fundraising through NFT be a trend among political parties - Minting date and things to take note of - Knowledge of NFT among different generations Check out the Langkah Sheraton NFT Project here: https://w ..read more

In this episode of the iSearch podcast, we have KC Low to share how anyone can start and grow an online consulting, teaching, and training business successfully! The areas of discussion include: - Steps and criteria to get started (any level) - The 4th and 5th crucial step - How Covid has made scaling easier - Recommended strategy for those getting started with Facebook and Youtube Ads - How to target a specific group of people for Facebook ads - Overcoming the "camera shy" barrier - Advice for entrepreneurs who wish to shift from service business to the coaching industry - Difference in incom ..read more

In this episode of the iSearch podcast, we have Nicole Yap from 8SIAN to share how brands can successfully launch their own NFT. The areas of discussion include: - Things to know before entering the NFT space - How NFT has enabled brands to enter the global market - How brands can create hype during the pre-launch stage and marketing strategies that were effective for 8SIAN - The role of Discord in the Web3 space - The type of ads that have been effective for 8SIAN - What to expect for launch day and ensuring a smooth launch - How 8SIAN determines its pricing - Utilities and benefits that bran ..read more

In this episode of the iSearch podcast, we have Deric Yee from Sigma School to share the number 1 skill set to develop to work with global companies. The areas of discussion include: - The value of coding as a skill set - Deric's thoughts on the difficulty of learning coding - Expected timeframe to pick up coding for beginners - Pros and cons of self-learning how to code and hiring external programmers to build an app - Tips for finding good programmers - Evaluating a programmer before hiring - The best platform to hire programmers - Sigma School's job placement guarantee - Entry-level salary ..read more