The diaper fairy has come to the Walter household and absconded with all of our youngest's daytime diapers. The past few weeks have been dedicated to cleaning up messes and making slow progress towards potty independence. Naturally, the business analogy wheels are still turning and today's episode showcases the surprising parallels between potty training a toddler and building a successful business.  If nothing else, we hope this episode helps you feel seen!  ..read more

This week, I created a new position in my company and hired a candidate for the role. They’re on a 90 day probation, and if they don’t perform, I’ll have to fire myself.   The position is the Chief Hype Officer at Email Mavens. The candidate is me.   Learn how I'm basically creating an alter ego in order to become a better leader not only for the people on my team but for myself, as well. I'm calendaring time and literally making it a job to integrate my wins, a concept learned from Brendon Burchard.  ..read more

This week's episode is the audio portion of the Email Mavens YouTube episode celebrating the sixth anniversary of starting my own business. Listen to the end for best and perhaps most surprising lesson.  ..read more

Palm trees = Money Apparently because I got palm trees for my birthday, our five year old thinks we are wealthy. It has me thinking what kind of money thought seeds I'm planting in my kids' heads and what money thoughts I want to believe. Enjoy the hilarity and then, take some time to consider your own money thoughts.  ..read more

A quick update post on how my boundary-enforcement is going: Discoveries from enforcing my own rules about time spent in my business How I'm spending all this extra time What you can do to turn any of this inspiration into action  It's a quick one so you can take that extra time and do a little reflection yourself as you pursue your own impossible goals!  ..read more

It has been far too long since you got an Erica Riff's episode, so here's the first of Season 2 and the first of 2024. These are uncut, unedited, no holds barred and no outline created. They're usually inspired by something that has me fired up, so you get a ton of motivation and the occasional f-bomb. This one is all about the importance of the words we use to talk to others AND to ourselves. Words matter. Choose powerful ones ..read more

Learn the sneaky, disempowering thoughts that I'm replacing with a new and more powerful one. Accept the challenge to try this thought for yourself for the rest of the month. It literally can change your reality in an instant.  ..read more

Traveling across 6 states gives a girl some time to think.  We just returned from a week-long vacation and you better believe I'm back with lots of inspiration and lessons from the trip. These lessons are about to be applied in my business in a big way, and you're welcome to borrow any of them (and to hold me accountable to following through on them!).   ..read more

You want to know what's boring? Consistency. But the results that consistency can bring you? That's sexy AF. Today's episode celebrates the unglamorous appeal of just showing up.  ..read more

I'm working very hard at my goal. And that's the problem.  In today's episode we are exploring the importance on focusing on creating and taking actions from a different perspective. It's not a grind. It's an adventure.  ..read more