In the latest installment of the beloved YouTube series "Light it like Jeff," photography enthusiasts are treated to a nostalgic journey back to the funky vibes of the 1970s. Episode 27 showcases Jeff's expertise in crafting stunning visuals through meticulous lighting techniques, all while embracing the retro charm of the era. What truly sets Jeff apart is his ability to demystify complex lighting setups and make them accessible to viewers of all skill levels. As he walks viewers through each step of the process, from equipment selection to final adjustments, Jeff shares invaluable insigh ..read more

Glossy products present a unique challenge when it comes to photography. Capturing their luxurious and desirable essence requires mastering the art of gradient lighting. But how can you achieve this effect effectively? Photographers often resort to softboxes to soften and diffuse light when shooting shiny objects. However, traditional softboxes tend to produce a uniform patch of light, lacking the desired gradation.With the Light Cone, achieving perfect gradients on glossy, reflective products such as jewelry, cosmetics, electronics, and more becomes effortless. Elevate your photography gam ..read more

Discover the magic of Shadow Boards, crafted to elevate the artistry of still life photography from mundane to magnificent. Infusing scenes with captivating drama, shadows become the silent narrators, weaving tales within each frame. Our exquisite collection of Shadow Boards transcends expectations, enriching compositions with dynamic depth and allure. Whether it's the gentle play of window light or the intricate dance of tree branch reflections, our Shadow Boards empower photographers to unlock endless creative possibilities. Shop Shadow Boards See Product See Product See Product See Pro ..read more

Join along as our founder Tuvy pulls out some hidden moves and creates some killer shots with our latest "Wood Slats" Duo Boards.Inspired from the One Hotel in Brooklyn, this new double sided board comes with a light brown and dark brown finish.  Product used in video See Product See Product ..read more

Learn how to take mouthwatering photos of fluffy pancakes from start to finish in this tutorial. Ursula will show you how to set up your shot, use lighting effectively, style your pancakes, adjust your camera settings, and edit your photos for that professional look. Discover the secrets for making your pancakes look fluffy and appealing, not flat!  ..read more

In the realm of iconic imagery, few photographs have captured the essence of timeless elegance and masculine sophistication quite like the 1965 Esquire shaving photo. The image, which graced the pages of Esquire magazine, has become an emblem of classic style and grooming. Recreating this masterpiece is not just a photographic endeavor; it's a journey into the past, a celebration of vintage aesthetics, and an homage to the enduring appeal of a bygone era.   Understanding the Original: To embark on the journey of replicating the 1965 Esquire shaving photo, it's crucial to delve into the ..read more

Ever wonder how to achieve no cutout white background images straight out of camera? Well wonder no more. In this video Karl Taylor shows us how to do this exact thing. With over 2 decades in commercial photography Karl has got some tricks up his sleeve.  The beauty of this technique is that anybody can do it and it will save you tons of editing time. Pair this with our Light Cone and you literally have no editing to be done.  Shot straight out of camera (the after shots are with light cone) See Product See Product See Product See Product ..read more

Introducing the revolutionary "Shadow Boards" – your secret weapon for mastering light in food and product photography! Elevate your imagery to new heights with these innovative boards designed to effortlessly recreate the enchanting play of shadows and light that nature bestows.   Say goodbye to flat, lifeless shots and embrace the depth and dimensionality that only authentic shadows can provide. Whether you're a seasoned photographer or just starting, Shadow Boards open up a world of possibilities. Experiment with different angles, play with contrasts, and watch as your images come t ..read more

All the way in from Kansas City and packed with a ton of creativity and a love for color is photographer Niah Aldrich. In this video Niah shoots 3 beautiful and unique fashion looks using two different rooms in Jersey City's Grayscale Studios. The results will blow you away! See Product See Product behind the scenes Final Images from shoot ..read more

Filming interviews with a polished and professional look involves careful consideration of lighting and background. If you've ever wondered how to achieve a pristine white high key background or a moody black background for your interviews, V-Flats can be the secret weapon in your arsenal. In this guide, we'll explore how to leverage the versatility of V-Flats and implement easy lighting techniques to create a compelling visual backdrop for your interviews.   Shooting with the white side When aiming for a clean, pure white background, V-Flats are the go-to solution. Start by position ..read more