Billboards have a long history, with the first billboard having been leased way back in 1867, and whether traditional or digital, billboards are still among the most effective modes of advertising in the 21st century. Large, colorful, and distinct, billboards are nearly impossible to ignore. Due to their enormous size, billboards tend to be associated with large national corporations, yet local advertisers invest in billboard advertising the most, as 7 out of 10 billboard ads promote local businesses. Starting a billboard ad campaign in your local rural community is an effective and lucrative ..read more

Even though the first billboard leasing was way back in 1867, billboards, whether traditional or digital, are still among the most effective modes of advertising in the 21st century. Large, colorful, and distinct, billboards are nearly impossible to ignore. Due to their enormous size, billboards tend to be associated with large national corporations. However, local advertisers invest in billboard advertising the most, with 7 out of 10 billboard ads promoting local businesses. With many locations and price-points available, starting a billboard ad campaign outside of local suburban communities ..read more

If you’re looking to enter the world of out-of-home advertising, grasping the industry vocabulary is an excellent place to start. Luckily, we’ve created a glossary of relevant terms so that you don’t have to! Out-of-home advertising, otherwise known as OOH advertising, encompasses digital and traditional billboard campaigns. There is a wide variety of ad formats beneath the OOH umbrella, including billboards, digital billboards, bulletins, posters, and junior posters. Billboard: Large advertising displays that are designed to be viewed from considerable distances.  Digital Billboard: Adv ..read more

Advertising and marketing are two terms often used interchangeably. However, they are processes with distinct objectives and functions. Though marketing and advertising are undeniably related, it’s important to also understand what makes them different, so you can better approach and utilize their functions. What is Marketing? Marketing covers a variety of processes, including market research, branding, promotion, consumer retention, sales strategy, public relations, and more. It is a very involved process that helps businesses familiarize their consumers with their product, services, and bran ..read more

Having difficulty understanding where to start with out-of-home advertising? That’s okay! Even someone as talented as two-way player Shohei Ohtani doesn’t know the intricacies of out-of-home advertising. When it comes to running a new business, advertising for the first time is a big step. There are several advertising formats to choose from. Deciding which ad format is best for your business, and for your budget, is a challenge. That is why we at BillboardsIn are here to guide you through the process of out-of-home advertising. First Steps Of course, advertising your business involves far mor ..read more

Even the best out-of-home ads are ineffective unless they’re seen by a wide audience. When purchasing a billboard, location is a key factor to consider, and choosing to advertise in a major city is an excellent way to ensure your message reaches consumers. However, simply placing your billboard in a big city doesn’t guarantee success, and figuring out how to keep an ad afloat in the hustle and bustle of major cities is no small feat. If you’re looking to dive into big-city advertising, here are some of the most important things to note. Location is Everything While it may seem obvious, effecti ..read more

For interior designers who are looking to advertise their business, billboards are an excellent mode for advertising. Whether digital or traditional, billboards are still among the most effective ad formats in the 21st century, as they are large, distinct, and attract the attention of consumers. Here are some more reasons to consider investing in billboard ads for your interior design business. Why Billboards? When it comes to buying ads, the two most important factors any business will have to consider are how much their ads will cost, and how many impressions their ads are projected to recei ..read more

There are tens of thousands of pet store establishments in the nation, and over 60% of American households are home to at least one pet—though often many more. With such a large market, pet stores should invest in the most efficient advertising tactics. Local outdoor advertisements, like billboards, are one of the most worthwhile and cost-effective ad formats today. Billboards, specifically, can be seen by a wide range of consumers and placed in busy locations to maximize your number of impressions and drive foot traffic straight to your doorstep. If you’re looking to invest in billboards for ..read more

Billboards, whether traditional or digital, are still among the most effective modes of advertising. Aside from attracting consumers, billboards can also be used to attract applicants. Using billboard advertising for your hiring or recruiting campaign may sound unusual, but it’s an approach that has its own pros and cons, and will be very beneficial to your organization under the right circumstances. Reach The major advantage billboard ads have over other forms of recruiting is their broad reach. They are large and distinctive and are most often situated in congested locations where many peopl ..read more

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