Integrating outdoor advertising into your marketing plan can bring many benefits, such as increased impressions and brand awareness, along with streamlining your marketing funnels. To best integrate OOH into your marketing strategy, develop a cohesive plan to roll out campaigns and track them for efficiency.  Billboard advertising isn’t just static images. When you have an integrated marketing campaign that includes outdoor advertising, your products and brand reach thousands, even millions of people, and can bring you amazing results.  The question for many is: How does OOH fit int ..read more

Marketing campaigns thrive on analysis. At first, you’ll do some research to find out what your best approach is. Most often, this first approach is very basic: it will probably include some form of social media marketing, maybe emails, and something related to your website. However, when you start looking past the standard marketing campaigns, you’ll realize there are many ways to integrate different mediums into your marketing approach to enhance your current strategy.  Integrating out-of-home (OOH) into your existing marketing plan can bring you many benefits, both at a local level and ..read more

Billboards are a simple advertising medium, but the benefits they bring can be remarkable. In order to get the most out of a billboard campaign, it’s important to know about billboard advertising cost, billboard advertising design, and some statistics on billboard performance.  What is Billboard Advertising? Billboard advertising is a traditional advertising medium that exists in the real world. It involves using large vinyl displays to show advertisements that promote a company, brand, product, service, or campaign. They’re most effective in high-traffic areas, like the side of a highway ..read more

Outdoor advertising, also known as out-of-home (OOH), is a beast of its own. It’s been a staple of highway and urban advertising for decades, much longer than social media or any forms of online advertising. Now, we’re not here to sound like dinosaurs—the truth is, outdoor advertising has evolved significantly and continues to change every year to meet the demands of new marketing campaigns.  But how do you know when it’s a good idea to integrate OOH into your marketing campaigns? The best way to do so is to understand how outdoor advertising works, and how it compares to other forms of a ..read more