How Out-of-Home Advertising Reaches Travelers, Drivers & Potential Car Buyers
View Chicago Blog
by Graydon Megan
1M ago
If you’re a local Chicago business owner in the automotive industry looking for ways to boost car sales, don’t look any further than out-of-home advertising (OOH), specifically local billboard advertising. When considering implementing billboards in your car advertising plans, you may wonder, “Are OOH and billboard costs worth it in a technology-driven society?” The answer is a resounding yes! Research from Nielsen has shown that more than 90 percent of travelers in the United States take notice of out-of-home advertising, specifically roadside billboards. At the time of the study, 81 percent ..read more
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Why Your Local Business Should Choose Street Furniture: Billboard Cost, Reach, Locations, and Other Benefits
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by Tighe O'Connor
2M ago
Even in an age dominated by digital screens, out-of-home advertising remains a formidable player in the local business advertising game for large and small businesses alike. From local billboards to street furniture to transit shelter advertising, you name it—out-of-home advertising forms can enhance any small business advertising strategy. Out-of-home advertising is especially beneficial for small business owners looking to make a mark in a bustling city like Chicago, where outdoor ads are a constant in people’s everyday lives, whether they’re urban commuters hustling and bustling around the ..read more
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Making Your Marketing Budget Work for You: Sample Billboard Cost Breakdown
View Chicago Blog
by Tighe O'Connor
2M ago
Out-of-home advertising remains a timeless strategy even as the dynamic advertising landscape evolves. OOH advertising is a stable form of marketing that shows continuous growth, with its revenue experiencing a 1.1% increase in the third quarter of 2023 compared to 2022, accounting for $1.96 billion, as reported by the Out of Home Advertising Association of America (OAAA). Business owners looking to boost their brands should consider leveraging OOH’s effectiveness to make a lasting impression in their area. Are you a business owner providing goods and services in Chicago? The Windy City’s icon ..read more
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Chicago Suburb Guide & Demographics: Know Who You’re Targeting & Where to Find Them
View Chicago Blog
by Tighe O'Connor
2M ago
As a business owner promoting your brand’s goods and services, you can make your advertising efforts more effective by targeting them to a specific audience of consumers. Who’s likely to buy your products? Who’s likely to make repeat purchases if they already buy your products? In other words, who is your target audience? Having awareness of your target audience is crucial to implementing a successful marketing campaign because trying to reach everyone simultaneously is impossible and costly. Identifying your target audience, where they live, their income and purchasing habits, and other demog ..read more
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The Hottest Billboard Locations in Chicago: Own Fulton Market, Bucktown, Logan Square, and Pilsen Neighborhoods
View Chicago Blog
by Tighe O'Connor
6M ago
In the heart of the Midwest, Chicago stands tall as one of the most iconic and dynamic cities in the United States. Renowned for having a rich history, stunning architecture, and vibrant cultural scene, the Windy City is a bustling hub for brands looking to make their mark in the area. Considering Chicago's long-standing reputation as the top metro city in the U.S. for business expansion and relocation, business owners of any organization, from small companies to large corporations, will want to work with the best of the best Chicago ad agencies to ensure they'll stand out from the competition ..read more
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How to Get a High-Traffic Billboard in Chicago
View Chicago Blog
by Tighe O'Connor
8M ago
Are you a business owner in Chicago hoping to boost the impression your brand makes on your city? Are you now wondering how much a billboard costs to implement in your outdoor marketing campaign? Let's delve into how easy it is to get your brand displayed prominently on the best billboard ads in high-traffic locations in Chicago when working with us at View Chicago. Using Wallscapes, HotSpots, and Wild Posting advertising displayed in the right places in the right neighborhoods, our neighborhood experts can get the communities to know your brand by equipping you with ideal ad spaces. View Chic ..read more
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An Average Commuter's Day in the Life: Daily Chicago Billboard Touchpoints
View Chicago Blog
by Tighe O'Connor
10M ago
Commuting is a daily part of life for millions of people worldwide. In bustling cities like Chicago, the commute offers a unique opportunity for individuals to engage with out-of-home (OOH) advertisements during their journey. When strategically placed, OOH ads like billboards, bus shelters, or street furniture can capture the attention of even the busiest commuters, from the high-level exec rushing to get to a meeting on time to working or stay-at-home parents trying to balance it all or college students on tight schedules. To get the most out of your outdoor advertising campaign, consider wh ..read more
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Real Estate OOH Advertising Ideas - Get Noticed with These 4 Ad Types
View Chicago Blog
by Tighe O'Connor
11M ago
As a Chicago realtor, your business is all about clients who are on the move and looking for a property to make their home. For this reason, you’ll benefit from advertising your realty services in a way that meets them where they are when they’re out and about on their search. We don’t mean digital ads—while these ads can be viewed on mobile phones on the go, they can be skipped, blocked, or lost in a sea of other digital ads. We’re talking about OOH advertising, which is more effective at helping your business gain tangible recognition in the streets of Chicago.  At View Chicago, we use ..read more
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Big, Bold & Attention-Grabbing: Make an Impact with Wallscape Advertisements in Chicago
View Chicago Blog
by Tighe O'Connor
11M ago
When you’re interested in a bold advertising method that commands attention and looks and feels larger than life, a wallscape is an ideal option. This form of out-of-home (OOH) stands head and shoulder over the rest regarding sheer size, visibility, and creativity. Even people who may not know what wallscape advertising is have probably seen examples of wallscapes around their city. Wallscapes aren’t your ordinary advertisements. To the eyes of many viewers, they feel less like ads and more like works of art—one of many benefits of wallscapes that gives them the versatility to be used by profe ..read more
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Breaking Down a Realty OOH Campaign: Tips for Real Estate Teams & Mortgage Brokers
View Chicago Blog
by Tighe O'Connor
1y ago
When first-time and veteran home buyers and renters decide to move to a new home, they take their searches for the perfect place to the streets, visiting their ideal neighborhoods and properties. Through OOH advertising, real estate agents, teams, brokerages, and mortgage brokers can meet these prospective homeowners right in the areas they’re exploring. When home seekers are able to see your billboards, wallscapes, HotSpots, and Wild Postings while out and about, this can increase your brand awareness in a way that generates leads. Additionally, as other real estate professionals notice your ..read more
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