Are you thinking of launching your first automated outreach campaign to reach out to your leads, book meetings, distribute content, or find new clients, ideal candidates, and backlinking partners? We’ve got your back! In this blog, we’ll take you through the entire campaign creation process using our powerful LinkedIn automation tool and cold email software - Skylead - as an example. We’ll even throw in some tips and tricks on achieving outreach success and cover use cases and outreach messages for every profession. Let’s dive into it.  What is an outreach campaign? An outreach campaign ..read more

Gone are the days of going through business cards, calling prospects left and right only to close a deal. Over the years, numerous sales outreach tools have emerged, all aimed at streamlining prospecting and lead generation. Yet, because there are so many of them, today's sales reps are often at a crossroads, wondering which tool they would benefit the most from. To help you choose, we've tested the top cold outreach solutions on the market and are sharing our two cents.  So, if you are looking for the perfect outreach software for sales, brace yourself—the ultimate breakdown of tools is ..read more

When talking to prospects, sales reps know that the art of selling revolves around many skills. However, the most important one, hands down, is objection handling. Prospects might give you many reasons why they don’t need your product/service, from “it’s too expensive,” “I don’t have time,” to “I’m happy with your competitor.” Ouch! We know–it might hurt, but your job is to overcome these obstacles. But how to turn a “no” into a “yes”? To teach you how to do it, we are drawing from years of our own sales experience to show you: Types of objection handling A 7-step guide to master handling in ..read more

Getting accepted on LinkedIn sometimes seems like a mission impossible, but what about starting a sales-oriented conversation with a complete stranger? What kind of a LinkedIn Message Template should be used so you don’t come off as too mild, too aggressive, but, the way Goldilocks likes it - just right.  We’ve been there and know how hard it can be to scale up your business. That’s why we’ve decided to speak about what happens after your LinkedIn Connection Message goes through. That is, how to approach your lead in a way to get more sales.  Of course, no recipe works for everyone ..read more

Ideal Customer Profile? Say what? Are you outreaching your leads and the efforts are just not paying off? Chances are you’re targeting the wrong crowd and your Ideal Customer Profile (ICP) isn’t right. Andrea, our Head of sales, says that pitching to the wrong crowd only means wasted time and resources. Luckily, we are here to help you create the Ideal Customer Profile (ICP). This article will show you: A 4-step guide with actionable data to create your ICP The difference between an Ideal Customer Profile vs. Buyer Persona A template for Ideal Customer Profile How to use ICP for lead generat ..read more

Attention is the real capital in this day and age. Being noticed in a sea of information in a distracted world is considered to be a privilege. To stand out, you must take what you have to the next level. The same rules apply to your LinkedIn headline.   However, figuring out a LinkedIn headline can feel like navigating a maze for many folks, and let's be real, some platform members aren't even sure what it is or where to find it on their profile.  That's why we're here to break it down for you in plain language and give you some practical suggestions and LinkedIn headline examp ..read more

Wondering about how much does LinkedIn Sales Navigator cost? You're not alone.  The price of LinkedIn Sales Navigator depends on which plan you pick. There are different options for individuals, teams, and big companies (enterprise-level).  And the good news is, you can try it out free before deciding whether it fits your company's goals. LinkedIn Sales Navigator pricing plans LinkedIn offers three distinct plans for its Sales Navigator solution:  Sales Navigator plan Monthly cost Yearly cost Core (best for individual professionals, e.g., freelancers, consultants, healt ..read more

Did you know that businesses that use a multichannel outreach strategy witness an increase in customer engagement by 287%? Most of us live, work, and shop in the online world, so nowadays, outreach is no exception. Whether in sales or marketing, you target people out of the blue and try to catch their attention, book more meetings, and ultimately close more deals via email and other communication channels. Implementing a strong outreach strategy can help with lead generation, turning those leads into satisfied customers, and nurturing relationships with them later on. But how to turn those col ..read more

Are you a sales rep who got your LinkedIn account restricted? Maybe you’re thinking it got into the infamous LinkedIn jail. Don’t worry. Together, we’ll get it back. Have a seat and relax as we go through:  What is the difference between having your LinkedIn account restricted and ending up in so-called jail; 8 reasons why your LinkedIn account got restricted; 4 proven steps to regain access to your LinkedIn account; How to keep your LinkedIn account safe in the future. What does it mean when your LinkedIn account is restricted? Getting your LinkedIn account restricted means that you k ..read more

Want to know what people think of your sales efforts? Why not put it to the test? Or better yet, split test! We all know that in sales, results are everything. When creating email copy, call-to-action prompts, or sales email subject lines, hitting just the right combination of words is what will ultimately determine your end results. But how can you know what your audience finds more appealing? Split testing, a.k.a. A/B testing, is the answer! We’ve been in sales for more than 5 years, and we’ve done A/B tests more than we can count or remember. From this experience, knowledge was born, and t ..read more